Here's three reasons you might not be getting the most out of
your Google workspace subscription.
Hi, there, my name is Peter Moriarty and we help small
business owners with their technology making sure you have
the right strategy in place to grow a successful business. Now,
we typically work with business owners who are working online
and in the cloud with Google workspace and a host of other
cloud applications. So if you're new to the channel, please take
a look around and check out our growth roadmap, where we take
business owners through the different stages of business, no
matter where you are right now, giving you the right technology
strategy to help you and your business succeed. Now, let's
talk about some reasons why you might not be getting the most
out of your investment in Google workspace. Now for us, we've
worked with literally 1000s of customers in the Google
workspace arena. And we are the top Google partner for small
businesses right across Australia and New Zealand, which
is pretty cool. And in over 10 years of business, we've seen
the same thing happen over and over and over again, which is
businesses who have set up themselves on Google workspace,
or maybe they were set up by a web hosting provider, or maybe
they were set up by the person who built their website. And
they kind of like understand a little bit about how the system
works, but have this deep seated feeling in underneath the
surface, that they're not quite getting the most out of the
platform. And so I want to take you through some of the reasons
why that might be and what you can do about it. Now, for the
most part, for most people who are just given a piece of
technology, they're not really, let's say geeking out about it.
And I completely understand it. Quite often when someone says
okay, I'm going to set up some email addresses for you. If
you're in the early stage of business, you probably just want
to get up and running and get off to the races. Now other
scenarios might be you initially had a exchange, or maybe mcMMO
set up. And at that point, you decided to make the switch over
to Google, but the person who was helping you do the switch,
or maybe even did the switch yourself was not a professional
with Google workspace. So some of the things that happen there
is there are features that sometimes are not switched on,
there are things that are incorrectly configured. And
sometimes you may not even know that features exist inside the
Google workspace ecosystem. Some of the most common things that
we see are customers who are using something like Slack,
instead of using Google Chat. Even though Google Chat has
pretty much all the features that Slack has. Some customers
are not utilizing Google meet and instead opting to use Zoom
instead. Again, you're missing out on features that are there
inside the Google ecosystem. Next, we have customers who have
not correctly configured their DNS settings. And so maybe your
SPF, or DKM, or even your demark records are incorrect. Now, they
sound like technical terms, because they're technical,
they're the kind of thing that an IT person who's a
professional will usually set them up for you correctly. But
if they're not done correctly, and unfortunately, many
businesses who work with us have not got configured correctly,
but your emails can end up in people's spam mailboxes. And we
all know, that's not good. If you're trying to reach out to a
prospect or a customer, or especially doing cold emails, we
don't want emails and spam. If there's the kind of things that
are coming up for you, or you're wondering, I'm using zoom, or
I'm using Slack or, um, yeah, sometimes my emails go to people
spam. Well, it may be an issue with how things have either been
set up in the backend of your workspace, or possibly just a
matter of how it was implemented to your team, we are Team sold
on the vision of why Google workspace is a good platform to
use and everyone using Google's tools happily, or where they
just kind of like given a login and told to go and work it out
themselves. So that's the biggest one is incorrect setup.
And we're going to talk about a few other things that might be
happening. Now. Number two is for many businesses, when Google
workspaces configured, it's not actually configured for rapid
release, rapid release is something that is in the
administration panel. And when you tick this box, what that
actually allows you to receive is the most up to date Google
updates as they are rolled out. Now, if you don't take this
option, you may be waiting weeks or even months for new features
that Google releases to be rolled out to your account. Now,
you may think this is this is a small thing. But what tends to
happen, and we've seen this in many business owners is they
read something on a blog about a new exciting feature that Google
is bringing out and they get all excited about it. Oh, wow,
Google's gonna roll this out to their customers in a matter of
days. And weeks later, the feature still doesn't appear.
And business owners get a little bit disheartened that they
haven't received the feature in their Google account, and they
go out, go go along their day about their business, and they
forget about it. Now, the reason for that is, if you're stuck on
the standard release of a slow release, well, you just don't
get features at the same time as everybody else does. And so when
you switch to rapid release in the administration panel, that
means you're going to get the latest features as they come up.
It's also a good idea for you to actually spend time checking out
the updates blog, because the updates blog is where Google
will actually let you know when new features are being released.
And they will tell you the exact dates or at least within a week
of when they're being rolled out whether it's the rapid release
or the standard scheduled release. So good ones to keep a
tab on number three,
the biggest challenge we see is business owners spending time in
the business rather than on the business and that basically
means business owners are head down worrying about sales,
worrying about marketing, worrying about income
generation. And they're not really worried about the
operations of the business or making sure things are running
smoothly. Now, I've seen this all the time, and I've been on
my own journey of entrepreneurship, where for me,
it was more important at times to be focusing on what was
coming in the front door. But I found that each time I did that,
and I neglected the operations of the business and actually
making sure technology systems were in place, the team were
well organized, everyone had the right tasks delegated to them
the right they had the right tools in their hands to be able
to perform with productivity, and make sure that each team
member was collaborating and working well together. Well, the
business started to suffer. And so if you're not taking care of
the back end of your business, what contend to happen is you're
growing the business on the front end, and you just throw
more people at the problems of the back end of the business.
And it's very easy to do that. But it's not efficient to do
that. Because what ends up happening is as your business
grows and scales, your fixed costs actually just scale with
the variable costs of the business. And you don't end up
with more net profit at the end of the day. So there's three
recommendations that I have for you on how you can work on this,
how you can get more value out of what you have inside of
Google workspace. Now, number one is subscribe to information
and education, read the updates blog for Google workspace,
making sure you're getting up to speed on all of the updates as
they're released for the updates in the Google workspace plan.
Number two, you want to make sure that well, this is number
two of part one, you want to make sure that you're subscribed
to this channel. So if you haven't already, drop a click
down below, and hit the subscribe button. And you will
get access to all of our latest videos as they come out. Step
number two, the actual Step number two is to check the
insights panel in your administration panel of your
Google workspace account, the admin Insights is going to give
you access to who's using what how much each part of the Google
workspace system is being utilized. And you may find some
surprising results in there about you know, how many
meetings have been had either on the Google platform or off the
Google platform, you may notice that some applications like
Google Chat are being used less than you'd like them to be used.
And this gives you an opportunity to both train and
bring your team on board to doing things to Google wait.
Now, we don't say do everything in the Google way, just for the
sake of it. What we do know is that teams that better utilize
Google workspace are more productive and are more likely
to have a business that is more successful, because their teams
can collaborate with an efficient technology system. And
they are not going to have the perils of subscription
overwhelmed, and a million different apps login to
everyone. Now, number three, and this one's a little bit self
serving. But come along for a free account audit with it
genius. If you're a Google workspace user, and you're
interested in getting more out of the platform, we've got a
free offer available for some business owners. If you're
eligible, click on the link below to fill out the form to
see if you are and that is for a free Google account audit will
check out your Google account, let you know if you've set up
anything incorrectly check those DNS records for you, and make
sure that everything has been configured as it should be. Now
the other thing we do is for our concierge members is we actually
helped to roll out and implement the latest features of Google
workspace as they come out. Is there a new app released, but
we're going to get in touch and let you know that we can help
you roll it out? Is there a new cool way that we found to use
Google Chat or a bot that we can add in there? Well, we're going
to reach out to you too, and let you know. So if you're
interested in getting more out of Google workspace, we are the
experts in this for small business. So jump on the link
below. And you can access our team either via the console of I
transfer in offer. Now I transfer an offer those
businesses on Google workspace get access to our Google
library, which is a classroom full of training videos for you
and your team to get the most out of the Google Platform. And
you get access to our support team for adding and removing
users and unhelpful support buffers. Well, I'll see you on
the other side. And if you'd like more videos like this, make
sure you subscribe and check out the playlists in our channel for
more videos. No matter what stage of business you're at.
We're here to help with your tech. See you soon