we're always going to be IHOP but
America loves burgers in America loves
IHOP and we thought this was a fantastic
combination so we've been wondering the
beat bacon
breakfast Bitcoin breakdancing bananas
the announcement everybody has been
waiting for the International House of
Pancakes changing its name temporarily
from IHOP to I hob because who doesn't
say I have we're the B stands for
burgers the restaurant chain is
introducing seven new varieties of steak
burgers and promoting themselves as a
lunch in dinner spot I think that last
part is the point Rooster Kel is joining
us now Bruce as stupid as I hob sounds
which we can all agree that is one of
the dumbest things that we've heard a
long time everybody is bizarrely talking
about this on a day when the president
is meeting with Kim jong-un I heard this
on the street I heard it in the elevator
the guys here in the crew we're talking
about it I mean to that that in and of
itself is marketing success No
well we've said many times that the
president is the master of distraction
but maybe I hop has taken a taken
something from him and done it
themselves you're right i hob is the
stoop well there is stupider I mean they
could have been the International House
of Turkey and then they would have been
a hot except the on Sarah Palin had the
trademark on that yeah that's better
and you know it's it's I didn't even
know that we're still in business so I
have to say that I guess it is getting
us to pay attention well shame on you
because I just took my kids there not
too long ago it is still delicious I
love the Swedish pancakes I don't know I
mean I just love chain food and I love
fattening food so it's it has everything
for me now one way you know that this is
successful is the pile on by other
restaurants they saw what was going on
and they saw the chatter and like the me
to me to meet you they're trying to get
in wendy's so wendy's did a good job
they said not really afraid of burgers
from a place that decided pancakes were
too hard that's pretty funny and then
their second one was remember when you
were like seven and thought changing
your name to thunder beer sword would be
super cool like that
but our cheeseburgers are still better
what do you think the response
well I don't think that means that the
idea was good I think it means that in
today's day and age everybody is 24/7
365 and they knew that they had to jump
on this a sob I mean I mean ASAP in
order to take advantage I mean even
Chiquita banana showed a banana right
and they said iho B the B stands for
banana I thought it stood for Bruce so I
don't know what to tell you anything you
do today everyone's going to figure out
how they can add Jack you except for
Chili's who has really comedy impaired
they said we don't usually throw shade
but seriously that's what it's all about
here's a real burger for you ok and then
there's second I fell asleep I fell
asleep while you were saying that we do
make some pretty delicious crispers and
waffles but we didn't change our name to
waffles know what they say about being
ironic and humorous some people get it
and some people never do mmm
ok so overall they do this for a couple
weeks they change it back they got a ton
of free advertising and people are
thinking I hop if I go there for dinner
I'm not just eating pancakes I can stop
by and get something else I think it's
pretty genius that's right look Taco
Bell added breakfast Starbucks added
lunch Kentucky Fried Chicken now has
vegetarian chicken so know they Dennis
Lee i hob hot they're coming out with it
yes they are I hop hob wanted to be
known for something other than breakfast
or the place you pull off the highway to
go to the bathroom and so this might be
the way that does it at least for a
little bit Bruce to Cal you always
managed to leave me shocked thank you I
appreciate your insight your genius
thank you see you next time Thank You
Melissa bye-bye