IN
IN THE
IN THE STUDIO BECAUSE IF THERE'S IF THERE'S ONE THING
I KNOW ALMOST EVERY
WOMAN OUT THERE HAS
COVETED OR DESIRED
OR WISHED FOR OR
HOPED FOR IS TO HAVE
THAT ONE SOLITAIRE
DIAMOND BAND AND
MAYBE THIS IS YOUR
CHANCE TO TREAT
YOURSELF A DAY.
MAYBE YOU WANT TO
UPGRADE FROM MAYBE
THE DIAMOND BAND
THAT YOU ALREADY
HAVE.
MAYBE YOU WOULD LIKE
TO TREAT YOURSELF TO
A LARGER SIZE.
MAYBE YOU WOULD LIKE
TO UPGRADE THE COLOR
OR THE CLARITY OR
THE CARAT WEIGHT WE
HAVE CHOICE FOR YOU
AND YOU ARE GETTING
A ONE CARAT
SOLITAIRE LAB GROWN
DIAMOND AGAIN
SPARKLES LIKE A
DIAMOND.
THE BRILLIANCE LIKE
A DIAMOND.
IT TASTES LIKE A
DIAMOND BECAUSE IT
IS A TRUE DIAMOND
THE PHYSICAL, THE
OPTICAL, THE
CHEMICAL PROPERTIES
YOU ARE GETTING A
CHOICE OF THE
EMERALD ONE CARAT
DIAMOND SEVEN 14
CARAT GOLD.
YES I KNOW AND THEN
WE HAVE THE ROUND
BRILLIANT PROBABLY
ONE OF THE MOST
FAMOUS ONE OF THE
MOST TIMELESS IF YOU
WANT TO MAXIMIZE THE
SPARKLE GO FOR THE
ROUND.
BRILLIANT IF YOU'RE
SOMEONE WHO LOVES
WONDERFUL OLD
HOLLYWOOD STYLE AND
YOU LOVE THE GLAMOR
AND YOU LOVE THE
FEMININE AND THE
ROMANTIC DESIGNS OF
THE PAIR CUT THAT
MIGHT BE FOR YOU.
THERE'S ONE MORE
IT'S THE OVAL AND IT
IS STRIKINGLY
GORGEOUS.
CAN YOU SEE THE
CLARITY OF THESE
STONES?
AARON, THESE HAVE TO
BE GRATED JUST LIKE
YOU WOULD A MIND
DIAMOND, RIGHT?
BECAUSE THESE ARE
THESE ARE LAB
CREATED DIAMONDS BUT
THEY WILL STILL HAVE
TO BE SORTED FOR
COLOR AND CLARITY
RIGHT?
YOU ARE CORRECT.
SO A LAB GROWN
DIAMOND MIMICS
EXACTLY WHAT WE GET
FROM A MINED DIAMOND
AND WHAT THAT MEANS
IS YOU'RE GOING TO
GET THE SAME
CHARACTERISTICS
OPTICAL
CHARACTERISTICS OPTICAL CHARACTERISTICS, THE
SAME PHYSICAL
CHARACTERISTICS, THE
SAME CHEMICAL
CHARACTERISTICS.
SO WHAT HAPPENS IS
YOUR EYE WILL NOT
KNOW THE DIFFERENCE
IN FACT THEY ARE
GRADED TO THE SAME
STANDARDS THESE LAB
GROWN DIAMONDS ARE
GRADED TO THE SAME
STANDARDS AS A MIND
DIAMOND.
THIS IS JUST THE
NEWEST, MOST MODERN
WAY FOR YOU TO
DIAMONDS AND SO I
HAVE TO APOLOGIZE.
I KNOW IN TRAINING
THEY SAID MAKE SURE
YOU LOOK AT YOUR
CAMERA BUT WITH
THESE DIAMONDS I
KEEP LOOKING DOWN AT
MY HAND AND HOW
BEAUTIFUL THEY ARE.
I THINK THE
SOLITAIRE RING NO
MATTER WHICH ONE OF
THE FOUR SHAPES YOU
CHOOSE TO ME THIS IS
FOR THOSE OF YOU WHO
WANT TO CELEBRATE
THE STONE, WHO
REALLY WANT TO PAY
HOMAGE TO THE
DIAMOND BECAUSE IN A
SOLITAIRE THAT'S
EXACTLY WHAT YOU SEE
THE DIAMOND AND THE
BEAUTIFUL CUT AND
HONESTLY THIS THIS
IS SO STUNNINGLY
BEAUTIFUL IT'S GOING
TO BE HARD TO TAKE
YOUR EYES OFF OF IT.
I WOULD NOT DRIVE
THIS RING.
I YOU MIGHT GET
DISTRACTED WE NOT
REASONABLE JUST TO
YOUR CELL PHONE YOU
SHOULD BE WORRIED
ABOUT.
IT SHOULD BE YOUR
RING.
RIGHT.
RING. RIGHT. BECAUSE IF YOU LOOK
DOWN AT YOUR HAND
IT'S REALLY
INCREDIBLY AND
BEAUTIFULLY DONE.
THE SCINTILLATION IS
THERE THE FIRE YOU
GET THAT BEAUTIFUL
RAINBOW DISPERSION
OF LIGHT.
I'LL TAKE THROUGH
EACH ONE TO HELP YOU
DECIDE ON THE SHAPE
THAT SPEAKS TO YOU
BECAUSE I KNOW WE'RE
ALL DRAWN TO A
PARTICULAR SHAPE.
THEY ALL HAVE
DIFFERENT MEANINGS.
MAYBE IT'S
REMINISCENT OF ONE
OF YOUR FAVORITE
PERIODS IN HISTORY.
>> LOOK AT THIS OVAL
NOW TO ME THE OVAL ALMOST READS THE
LARGEST JUST BECAUSE
OF THE WAY THEY'VE
MAXIMIZED THE SHAPE.
SO THAT'S THE OVAL
THAT YOU SEE ON MY
HAND AGAIN THAT IS
ALSO AVAILABLE THE
TWO CARAT DIAMOND
BAND RING.
SO I'M GOING TO SLIP
OFF THE OVAL AND
AGAIN YOU CAN WEAR
THESE ALONE.
YOU CAN ADD THEM TO
A BAND THAT YOU
ALREADY HAVE.
ALREADY HAVE. >> THERE'S THE
BEAUTIFUL HAIRCUT.
BEAUTIFUL HAIRCUT. >> ISN'T THAT SWEET
AND ROMANTIC AND FABULOUS?
OK, SO BEAUTIFULLY
THAT'S THE PAIR CUT
EACH OF THESE
SOLITAIRES IS A ONE
CARAT DIAMOND.
THERE'S THIS
BEAUTIFUL ROUND
BRILLIANT.
YOU CAN REALLY SEE
HOW THAT CATCHES THE
LIGHT JUST
IS THE ROUND
BRILLIANT AND THEN I
HAVE TO SAY EMERALD
IS MY FAVORITE
EMERALD WAS MY
CHOICE AND MY
WEDDING BAND SAID IF
YOU DO WANT THE
EMERALD WE'RE DOWN
TO JUST A FEW SIZES
SEVEN AND EIGHT IS
AT SEVEN AND EIGHT
ONLY IN THE EMERALD
.
OK, SO LET'S TALK
ABOUT SIZING MISS
ERIN BECAUSE THESE
ARE ALL SET IN
FOURTEEN CARAT GOLD
SO I ASSUME YOU
COULD PROBABLY TAKE
THIS TO A JEWELER
YOU COULD EASILY
TAKE THIS TO A
JEWELER AND HAVE IT
CUSTOMIZED FOR YOU
BE SURE THAT THEY DO
RUN THROUGH TO SIZE
AND YES THE ENTIRE
EVER BRILLIANT
COLLECTION DONE THAT
WITH GENUINE LAB
GROWN DIAMONDS.
WE'VE ALSO CHOSEN TO
DO THIS WITH
FOURTEEN CARAT GOLD.
SO YOU KNOW IT'S
GOING TO BE
ABSOLUTELY STUNNING
AND INCREDIBLY
DURABLE SO YOU CAN
ACTUALLY ENJOY
WEARING EVERY PIECE.
>> I CAN'T IMAGINE
HOW EXCITED YOU ARE WHEN YOU GET THIS
HOME BECAUSE YOU
KNOW WHAT I LOVE
ABOUT THIS
OPPORTUNITY FOR
EVERYONE, ERIN, IS
THAT A LOT OF TIMES
WHEN WE'RE SHOPPING
FOR DIAMONDS AND
GOLD, IF YOU HAVE
VERY DISCERNING
TASTE YOU WANT THE
BEST QUALITY YOUR
MONEY CAN BUY.
RIGHT?
YOU YOU WANT IT YOU
DON'T WANT TO SETTLE
FOR ANYTHING LESS.
BUT THE REAL THING
YOU'RE GETTING REAL
DIAMONDS.
YOU'RE GETTING
FOURTEEN CARAT REAL
GOLD.
BUT IF YOU SHOP
ELSEWHERE YOU MIGHT
HAVE TO COMPROMISE.
>> SHE MIGHT HAVE TO
SAY OH I CAN'T QUITE GET THE CARAT WEIGHT
THAT I WANT MAYBE
THE PRICE IS A
LITTLE BIT
PROHIBITIVE OR MAYBE
I CAN'T GET THE
CLARITY THAT I WANT
OR I CAN'T GET THE
COLOR THAT I WANT.
ERIN I THINK I THINK
MOST OF US IF ANYONE
HAS GONE DIAMOND
SHOPPING THEY
REALIZED QUICKLY
WHAT THEIR BUDGET
CAN BUY AND WHAT IT
CAN'T.
CAN'T.
CAN'T. >>
CAN'T. >> THIS KIND OF
GIVES YOU THE ABILITY TO REALLY
TREAT YOURSELF TODAY
.
.
. >>
. >> IT
. >> IT SURE DOES.
AND WHAT I'M HEARING FROM YOU, SARAH AND
I AGREE IS WE CAN
FINALLY HAVE IT ALL
WHEN IT COMES TO
DOCUMENT.
WE CAN FINALLY HAVE
IT ALL BECAUSE
YOU'RE RIGHT.
YOU KNOW, I THINK A
LOT OF US HAVE
THOUGHT THAT
DIAMONDS WERE
UNATTAINABLE FOR SO
LONG FOR MANY
DIFFERENT REASONS.
YOU KNOW, A LOT OF
US WONDER WHERE IT
CAME FROM, HOW IS IT
MIND TO HAVE THIS
NEW MODERN WAY OF
DOING LAB GROWN
DIAMONDS?
THERE ARE SO MANY
BENEFITS TO YOU THAT
YOU REALLY DO GET TO
ENJOY THESE PIECES
AND LIKE YOU SAID,
THERE ARE WITH FOUR
DIFFERENT SHAPES TO
CHOOSE FROM IN A
STUNNING SOLITARY
DESIGN.
THERE REALLY IS A
PERSONALITY FOR
EVERYBODY.
THERE REALLY IS A
STYLE FOR EVERYBODY
.
AND DON'T FORGET
THERE'S A
PERSONALITY AND A
STYLE FOR EVERY GIFT
BECAUSE CAN YOU
IMAGINE OPENING THIS
UP?
WHAT I LOVE ABOUT
DIAMONDS AND NOW LAB
GROWN DIAMONDS YOU
NEVER FORGET THE
FIRST TIME YOU LAY
EYES ON A DIAMOND
YOU NEVER FORGET WHO
GAVE IT TO YOU AND
YOU ALWAYS REMEMBER
THE SYMBOLISM.
YOU KNOW, I THINK
DIAMONDS BECOME SOME
OF OUR GREATEST
MEMORIES AND SOME OF
OUR GREATEST
TRADITIONS.
SO TO BE ABLE TO GET
LAB GROWN DIAMONDS
HOME THAT ARE
EXCLUSIVELY CREATED
FOR YOU THAT GIVE A
STYLE FOR EVERYBODY.
I'M STACKING MINE
BECAUSE MORE IS MORE
WHEN IT COMES TO
THAT.
I MEAN THIS REALLY
IS A SPECIAL TREAT
AND I'M SO HONORED
THAT I GET TO BE
HERE TO KIND OF
CELEBRATE THAT WITH
YOU AND INTRODUCE
EVERYBODY TO LAB
GROWN DIAMONDS ARE
BECAUSE EVEN THOUGH
THEY ARE A NEWER
CONCEPT IN THE
JEWELRY INDUSTRY,
THEY HAVE TAKEN THE
DIAMOND INDUSTRY BY
STORM.
STORM.
STORM. >>
STORM. >> THIS IS THE
MODERN DIAMOND. THIS IS THE ONE THAT
GIVES YOU AND EARTH
CONSCIOUS
ALTERNATIVE TO
NATURALLY MINE
DIAMONDS AGAIN
THEY'RE PHYSICALLY
CHEMICALLY OPTICALLY
IDENTICAL TO MINE
DIAMONDS.
THEY'RE GRADED LIKE
A DIAMOND.
SO LET ME GO THROUGH
THESE CHOICES ONE
MORE TIME AND GIVE
YOU AN OPPORTUNITY
TO DOVE IN AND
PLEASE DON'T
HESITATE ON THIS
ONE.
WE ALWAYS HAVE OUR
30 DAY MONEY BACK
ONE. WE ALWAYS HAVE OUR 30 DAY MONEY BACK-
ONE. WE ALWAYS HAVE OUR GUARANTEE. Y BACK-
WE ALWAYS GIVE YOU A
CHANCE TO GET IT
HOME.
SEE FOR YOURSELF.
HERE IS THE EMERALD
CUT NOW THE ONE
THING I LOVE ABOUT
THAT EMERALD CUT IS
THAT IT IS CLEAN, IT
IS MODERN, IT IS
CONTEMPORARY.
THERE'S A SIMPLE
ELEGANCE TO IT
THAT'S ABSOLUTELY
TIMELESS AND I'M
SURPRISED THAT THE
EMERALD IS ACTUALLY
THE MOST AFFORDABLE
OUT OF THE FOUR CUTS
BECAUSE USUALLY WITH
AN EMERALD DO YOU
HAVE THAT CLEAR
TABLE AT THE VERY
TOP THE CUT SO IT'S
EVEN HARDER TO HIDE
OR MAYBE DISTRACT
FROM ANY OF THE
INCLUSIONS.
SO IF YOU HAVE AN
EMERALD DIAMOND NEAR
COLORLESS AND SEE
CLARITY IN A SOLID,
YOU'RE GOING TO BE
ABSOLUTELY THRILLED
WITH THAT COLOR AND
CLARITY.
IT'S GOING TO BE
JUST GO BEYOND YOUR
WILDEST
EXPECTATIONS.
WILDEST EXPECTATIONS. WE HAVE SIZE SEVEN
AND EIGHT ONLY IN
THE EMERALD.
HERE IS OUR GORGEOUS
PAIR.
LET ME CHECK SIZING
FOR YOU THE PAIR WE
HAVE SIZE SEVEN AND
EIGHT ONLY IN THE
PAIR TOTAL OF THREE
REMAINING AGAIN A
VERY SMALL LIMITED
COLLECTION.
OUR DEBUT OF THE
EVER BRILLIANT LAB
GROWN DIAMONDS.
HERE'S THE OVAL NOW
IS IT JUST ME AARON?
BUT I THINK IF YOU
WANT THE STONE THAT
LOOKS THE LARGEST IT
IT CERTAINLY DOES
HAVE THAT APPEARANCE
IN THE OVAL EVEN
THOUGH THEY ALL HAVE
THE SAME CARAT
WEIGHT.
WEIGHT.
WEIGHT. >> ONE HUNDRED
PERCENT, SARAH. IN FACT OVAL HAVE
BEEN THE MOST
POPULAR IN RECENT
YEARS FOR THAT
REASON SAME CARAT
WEIGHT BUT MUCH
BIGGER PRESENCE ON
THE HAND NOT TO
MENTION VERY
ELONGATING ON THE
FINGER.
FINGER.
FINGER. >> ISN'T THAT PRETTY
? AND THEN HERE IS THE
ROUND BRILLIANT
WHICH REALLY ALSO
MáXIMA THE FACETIME
WE DO HAVE ALL SIZES
FIVE, SIX, SEVEN,
EIGHT IN THE ROUND.
BRILLIANT.
AND WHILE WE'RE HERE
YOU CAN NOTICE THE
BEAUTIFUL GOLD
DESIGN AGAIN THIS IS
SOLID GOLD AIR AND
RIGHT.
IT'S NOT A VERMES
IT'S NOT A LAYER.
THIS IS SOLID 14
KARAT WHITE GOLD.
I LOVE HOW IT TAPERS
IN NICELY TOO.
SO THAT'S
CENTERSTONE REALLY
TAKES CENTER STAGE
JUST BEAUTIFULLY
DESIGNED.
DESIGNED.
DESIGNED. >> THAT'S A PERFECT
WAY TO SAY THE WAY THAT THE BAND TAPERS
IN FIRST AND
FOREMOST SPORTIN
CARAT GOLD.
SO YOU KNOW YOU'RE
GETTING THE BEST OF
THE BEST AND YOU'RE
GETTING THE
DURABILITY TO ENJOY
WEARING YOUR RINGS.
BUT THAT PAPER INTO
THE STONE ACTUALLY
BY DESIGN IT REALLY
HELPS MAKE A STONE
OF THE DIAMOND OF
THE LAB GROWN
DIAMOND THE STAR OF
THIS PIECE.
THAT'S WHY SO MANY
OF US LOVE SOLITAIRE
RINGS AND THAT'S WHY
YOU WILL LOVE YOUR
SOLITAIRE RING
BECAUSE THE WAY THAT
THAT PAPER IS IN IT
MAKES YOUR DIAMOND
THE STAR.
SO YOU SEE IT FROM
ACROSS THE ROOM.
WE DON'T EVEN HAVE
TO GET CLOSE UP AND
YOU COULD SEE THAT
DIAMOND TAKING
CENTER STAGE.
THAT'S WHAT HAPPENS
WHEN YOU SHOP WITH
THIS EXCLUSIVE
COLLECTION.
WAIT TILL YOU SEE IT
IN PERSON.
I JUST I CAN'T WAIT
FOR YOU TO GET IT
HOME AND LOOK AT IN
PERSON FOR THE FIRST
TIME AND SAY WHERE
HAVE THESE LOVGREN
DIAMONDS BEEN ALL MY
LIFE?
YOU KNOW, I WAS JUST
THINKING ABOUT THAT
BECAUSE WHEN I GOT
MARRIED THESE WERE
CERTAINLY NOT
AVAILABLE AARON.
I DON'T KNOW ABOUT
YOU AND I WAS LUCKY
ENOUGH TO RECEIVE A
DIAMOND SOLITAIRE AS
MY ENGAGEMENT GIFT
AND I STILL HAVE
THAT BEAUTIFUL
EMERALD DIAMON
TODAY I CAN TELL YOU
THAT I'M SURE MY
HUSBAND DID NOT GET
IT ANYWHERE NEAR
THIS PRICE.
THIS PRICE. >> AND IF YOU'VE
ALWAYS WANTED TO MAYBE UPGRADE A
LITTLE BIT, MAYBE
YOU HAVE A QUARTER
CARAT YOU'D LOVE TO
TREAT YOURSELF TO A
FULL CARAT OR MAYBE
THAT'S HOW YOU WANT
TO CELEBRATE A VERY
SPECIAL BIRTHDAY
THIS YEAR OR YOU'RE
JUST CELEBRATING
THIS SEASON IN
GENERAL BECAUSE I
KNOW A LOT OF US ARE
CELEBRATING TIME
WITH FAMILY FRIENDS
FOR THE FIRST TIME
IN A LONG TIME.
THERE'S THAT ROUND
BRILLIANT AGAIN.
I'LL SHOW THESE TO
YOU.
MAYBE YOU'RE
CELEBRATING A
SPECIAL OCCASION.
MAYBE MAYBE THERE'S
A A VERY EXCITING
OPPORTUNITY FOR YOU
THIS YEAR.
MAYBE YOU JUST
GRADUATED OR MAYBE
YOU'RE THINKING
ABOUT HELPING
SOMEONE YOU LOVE
SHOP FOR THE VERY
FIRST DIAMOND.
I MEAN THIS WOULD BE
A WONDERFUL TIME.
THERE'S THAT OVAL
WHICH IS JUST
SPECTACULAR AND THEN
WE'LL GO BACK TO
THIS BEAUTIFUL PAIR
WHICH I LOVE TO PAIR
WITH THIS BAND RING
WHICH IS ALSO
SELLING OUT VERY,
VERY QUICKLY.
VERY QUICKLY. >> BUT I JUST LOVE
THE IDEA THAT YOU GET THE MASTER
CRAFTSMANSHIP, YOU
GET A REAL DIAMOND
SO THEY'RE GOING TO
GET A ROMANCE CARD
RIGHT AARON, WITH
THEIR PURCHASE THAT
EXPLAINS THE LAB
CREATED DIAMOND.
CREATED DIAMOND. >> THAT'S RIGHT.
SO EVERY PIECE FROM THAT EVER BRILLIANT
COLLECTION WILL COME
BEAUTIFULLY PACKAGED
FOR YOU.
JUST PUT A LITTLE
BOW ON TOP OF YOUR
GIVING AS A GIFT AND
YOU GET WHAT WE CALL
A ROMANCE CARD SO
YOU'LL LEARN ALL
ABOUT THIS
COLLECTION AND THE
PIECE THAT YOU CHOSE
FOR YOURSELF OR YOUR
LOVED ONE.
SO EVERYTHING'S
TAKEN CARE OF FOR
YOU.
AND A REMINDER THIS
EVER BRILLIANT
COLLECTION WAS
CREATED EXCLUSIVELY
FOR YOU AND FOR
SOMEBODY WHO LOVES
TO SHOP, WHO LOVES
STYLE AND FASHION.
I LOVE HOW EXCLUSIVE
IT IS AND I LOVE
THAT YOU KNOW
EXACTLY WHERE IT
CAME FROM.
YOU WILL TOO WHEN WE
TALK ABOUT MIND WHEN
WE TALK ABOUT LAB
GROWN DIAMONDS, WE
KNOW EXACTLY HOW
THEY ARE CREATED.
WE KNOW EXACTLY
WHERE THEY CAME FROM
AND WHEN YOU GET
THEM HOME AND THEY
HAVE THOSE EXACT
SAME CHARACTERISTICS
PHYSICALLY,
OPTICALLY AND
CHEMICALLY AS AN
MINED EARTH MINED
DIAMOND YOU ARE
GOING TO BE BLOWN
WAY.
I MEAN RIGHT NOW
YOUR HAND IS
STUNNING AND I'VE
GOT TO GIVE PROPS TO
THAT PEAR SHAPE.
I THINK THERE IS
SUCH A ROEHM AND TO
THAT PEAR SHAPE. I THINK THERE IS SUCH A ROEHM AND TO-
THAT PEAR SHAPE. I THINK THERE IS THE A ROEHM AND TO-
THAT PEAR SHAPE. I THINK THERE IS THE PEAR EHM AND TO-
THAT PEAR SHAPE. I THINK THERE IS THE PEAR SHAPEDD TO-
THERE'S SUCH A
FEMININITY TO IT AND
ALL THESE DESIGNS
ARE SO CLASSY AND
TIMELESS.
TIMELESS.
TIMELESS. >> THIS IS YOUR
HEIRLOOM JEWELRY. THIS IS YOUR ESTATE
JEWELRY.
THIS IS YOUR JEWELRY
FOR A LIFETIME
BECAUSE DIAMONDS ARE
FOREVER THE ULTIMATE
SYMBOL OF LOVE AND
COMMITMENT AND
FRIENDSHIP.
I CAN'T WAIT FOR YOU
TO GET ONE OF THESE
GENUINE LAB CREATED
DIAMONDS ON YOUR
FINGER BECAUSE NO
ONE WILL KNOW THE
DIFFERENCE AND AT
EACH ONE IS A ONE OF
A KIND JUST LIKE
MINE DIAMONDS THERE
ARE NO TWO DIAMONDS
THAT ARE EXACTLY
ALIKE SO QUICKLY
SHOP YOUR EMERALD
YOUR PAIR, YOUR OVAL
OR YOUR ROUND
BRILLIANT.
BUT YOU DON'T WANT
TO WAIT BECAUSE
ALMOST EVERY SINGLE
SIZE AND EVERY
SINGLE SHAPE IS
ALMOST ENTIRELY SOLD
OUT.
SO ZERO SEVEN SIX
ZERO ONE TWO IS YOUR
ITEM NUMBER
CONGRATULATION AND A
LOT OF YOU DID NOT
WAIT FOR ME WHICH
I'M GLAD YOU WENT
AHEAD AND JUMPED IN
THERE BECAUSE ONE