Today, we are going to talk about how to grow on Instagram the right way in 2020
because a lot of the stuff that you've been watching is the wrong way.
Well, I'm not necessarily sure about that, but I'm going to give you some right ways,
things that I've actually tested myself.
And first and foremost, we're gonna just go down the list.
You're actually have a couple of nine different things for you right now.
A lot of people talk about hashtags when it comes to Instagram, and.
Yeah.
I used to think hashtags were, whatever.
It seems like it was a lot of spamming, but what I found recently was when we
started to use hashtags after we spoke to a couple of people that have a huge
influence influence on, on Instagram, they have, we're talking about a couple hundred
thousand, couple million followers or so.
What we learned was that you can use an app called in grammar, that's I, N G R a M
E r.com and they actually have a hashtagging tool that you can use.
There's a lot of different hashtagging tools out there.
I just like using theirs because there's a lot of different options.
There's one column that shows really popular hashtags.
You might want to choose just a couple of them cause you can pick 30 hashtags and
you know you have a middle tier.
So the really popular is over like a million people that have posted to those
hashtags.
Middle tier is maybe a couple of hundred thousand and the lower tiers under a a
hundred thousand so you genuinely want to have a, a bigger mix.
If you're a smaller size, you want to have more of a.
You know, small versus medium sized tags, and then you might have some big ones
layered in there.
and what I found was that when we post our Instagram.
What tends to happen is we might get 50 or 75% of the viewers actually come from the
hashtags.
So it's about picking the right hashtags at the end of the day.
So, and you can go up to 30, right?
And what I would recommend afterwards is after you find a couple of that work, just
copy them.
You can copy them to your iOS device, copied them to your note or whatever, and
then you can basically just cut and paste from there.
It's a lot faster than having to find hashtags every single time.
Now the second thing, I got this tip from Chris Do and I recommend watching.
His, the YouTube video that I did with him or the interview that I did with him
rather on how to grow 10,000 Instagram followers organically.
So, look, I've tried all this stuff in the past where using pods, using these
different follow unfollow techniques, those ways are fairly spammy and they
aren't for the longterm.
But the way Chris DO does it is.
He has a really big design following.
So what he does was, is he makes a carousel.
He makes a carousel.
It's like one, one, two, maybe seven, eight carousels where he gives you value
on how to do design, how you should do topography.
So basically I sat him down and we chatted for about 30 40 minutes or so, and we
actually did a video on that on how to grow your Instagram followers, or you can
listen on whatever platform you're coming from.
So 10,000 Instagram followers per week.
That's what he does.
And I think he's actually picked up from there.
So we started doing carousels on our Instagram, which is at eric O Siu.
And from there we've actually seen the engagement start to tick up.
Like we're, we're starting to hit our stride with it.
Now.
The third tip is you can actually do guest carousels.
And I actually got this tip from, from Chris Do as well.
So interesting fact here.
If you go to his Instagram, it's the Chris DO.
It's DO, and you can check it out.
I actually, our guest carousel is on there where we talk about the latest marketing
trends, and at the very end of it, it's a call to action to text us, check out our
podcast, and this, I gave him the copy, to basically say, Hey, you know what?
My friend Eric Siu basically came up with the marketing trends that they have a
marketing podcast called marketing school, which just gets over a million downloads a
month.
So we did all the work for him and we provide a value to his audience.
And then from there.
We gained about, and by the way, our Instagram's not huge.
We have about 6,000 followers or so.
We gained about 600 so 10% of our followers came from that one post.
So that tells us that there's a, there's a big signal there to do more guest
carousels.
So we're actually getting more people to agree with that to work with us on that
and actually think that's going to take off very quickly.
So now's the time to jump on that.
I think that's a trend that's very hot right now, depending on when you're
watching it.
The fourth thing, this kind of goes hand in hand, but if I'm doing guest carousels
with someone, I'm collaborating with them.
So there's other ways to collaborate too.
You can pay someone that's an often cover.
A lot of the, the big are YouTube or Instagram influencers.
They do pay people to do, to shout out and the up and comers, they might not charge a
lot of money.
It might be $20 $50 or so.
They'll pay for the shoutout.
You can do a giveaway of some sort.
A lot of these people, let's say you're selling bikinis, you can reach out to a
lot of these models and then just sometimes you can just as simple as give
them a hundred, couple hundred dollars, and then also just have them promote, the
stuff that you have and just give it to them for free.
Now, a lot of them are getting smarter about that.
They realize their, their worth is actually much more than that.
So good for them.
I think they should realize that, but now it's still a time that you can.
if you want to do that, it might make sense for your, your business.
My friend Noah Kagan, if you follow him on Instagram, Noah Kagan, he actually did the
31 day challenge.
or a contest and each day he was doing all these giveaways and you can basically turn
your email, you can follow him on Instagram, you can follow him on YouTube.
Basically each, each time you, you enter in information or like something if you're
going to get an additional entry, right.
That's how you can enter in to get more entries for the contest.
Depending on the giveaway that he's doing.
So contests can still very much work.
You just have to execute it well.
And there's a lot of different tools out there you can use.
Um, you can use KingSumo giveaways.
You can use, I think there's a raffle press, which is owned by my friend Sayed.
The only thing I'll say is this, I used to in the past before I started to focus a
little more on Instagram.
I didn't post that much.
And when you, when you don't post that much, obviously the algorithm is not going
to pay much attention to you because obviously they want more posts, they want
more content so they can show more ads.
Cause there's an ad based company.
So post frequently, some people they're posting, we're talking one to three times
a day.
Now.
We're trying to get up to that cadence right now.
So we realized the more we're posting, the more reach that we're getting.
And the other thing I'll say too is you could try the.
Instagram TV, you can try Instagram.
But what I'll say is experiment with different formats.
So what I do is I might write a tweet on Twitter, and if I think the tweet is worth
carrying over, then I'll post it to Instagram as well.
And what's interesting is if you look at our numbers in the last year, some of our
highest reaching posts, actually the majority of them.
Are coming from the tweets, the tweets, it's largely tweets.
And then the second, the second place is to carousels, which I talked about
earlier, but what I'm realizing is the tweets don't take the, they take me maybe
five to 15 minutes to write, and I just posted an Instagram and a lot of people
engage with it.
And usually sometimes I might just post a carousel that like I might have a tweet
storm of seven tweets.
I might just make it a seven carousel thing.
And that way I've created.
Seven tweets.
And I've also created seven carousels, and I've also posted it to stories.
So that's 21 pieces of content in one day.
That's what I considered content.
And the final thing I'll say around Instagram is doubling down on what works.
So it seems like a very dust statement, but there's so much to do with Instagram,
there's so much to do with all these different channels.
I wonder how many times I said Instagram, and on this video there's a lot of
different options that you have.
I would say if you have a business account, look at your numbers, look at
what works, and just double down on that because there's no need to try to reinvent
the wheel.
Once you start to latch, you find something, latch onto it and just go all
in.
So let me know what you think I missed in the comments.
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