The Drafting Technique is the best way to get featured on websites with huge readerships.
Now, before I share the step by step on how to actually use the Drafting Technique let
me give you a little back story.
What is drafting?
In racing like bicycle racing or NASCAR racing you'll see a person in first place trailed
by a person in second place and that person in second place is on top of the person in
first place.
Why?
Well the person in second place is slipping into what's known as the slipstream.
What is the slipstream?
Well since the person in first place is breaking all of the air friction the person in second
place is able to maintain the same speed as the person in first place while expending
less fuel and less energy.
Because the person in second place doesn't need to break the friction like the person
in first place.
So what does this have to do with getting featured on huge websites?
It turns out that there's friction standing between you and getting featured on a huge
website.
but that's where the drafting technique comes in.
it turns out that major websites have a link slipstream so instead of breaking the friction
yourself you should seek out bloggers and journalists that have a history of covering
stories for which you'd like be featured.
And you'll find it's much easier to get their attention because there's no friction.
Why?
Because you are taking advantage of the link slipstream.
But don't take my word for it because a reader of mine Casey said this perfectly.
Awesome crash course on PR Derek!
As a former local news producer, I'd add that in addition to keeping an eye on competitors
in the news, stay on top of the news in general especially current events related to your
industry.
Journalists are always looking for good sources and contacts.
They will love getting sound bites and quotes from someone outside the typical press release
that everyone else has.
They even appreciate hearing pitches for different angles on big stories.
Just be careful not to make it seem like you're only trying to get exposure for your business.
Reporters know that's what you want, but making it obvious leaves a bad taste in their mouths.
But now you're wondering does this really work?
The answer is yes but you can't just reach out to journalists and say hey feature me!
They'll ignore you in a second.
Instead you've got to cultivate a relationship with these people.
How?
Are you ready for this?
Be helpful.
Journalists and bloggers are underpaid and in many cases under appreciated so anything
you can do to make their life extremely easy will be a okay in their book.
For example you might stumble on a news story or a piece of research that you think a specific
journalists will be interested in.
All you go to do is just send them a quick little email with a link to that article.
And guess what?
They'll be happy that you're helping them.
But how does being helpful turn in to press for your business or website?
After you build up the relationship that's when you hop into their links slipstream and
you'll find it work just as I said it would.
Over the years I've used exact technique to land major press on huge websites and a whole
lot more.
I've actually used this same technique to email influential people.
People who are bombarded with emails and I've got a response within twenty four hours.
In fact I've used this same tactic to get in touch with executives of a fortune one
hundred company.
But now I want you to remember one thing, be genuine.
If you are trying to scam a journalists to getting some free press they'll see right
through you.
journalists are some of the most well read people on the planet and if you're trying
to email an influential person with hopes of scamming some press or links from them
they'll see through your lies in just a few seconds.
But right now I want to ask you a question.
Do you think the drafting technique will work for your business?
If yes use it, get results send me an email bragging about it.
If not send me an email telling me why you think it won't work for your business.
I'd love to hear it