- [Neil] Hey everyone, it's Neil Patel
and today I'm going to teach you how to find lucrative
keywords that are easy to rank for.
(upbeat music)
So the first thing that you need to do is head onto,
over to Ubersuggest is NeilPatel.com/ubersuggest,
or technically you can just go Ubersuggest.com
and type in any keywords related to your industry.
So I'm in the online marketing niche.
So let's say I type in marketing.
And when you type marketing and hit enter or click search,
you'll end up seeing a report that breaks down the traffic
overview for that term.
So let's say with this term marketing, you can see here,
you know, here's a search volume,
the SEO difficulty, pay difficulty, cost per click,
trend over time.
People who write on blog posts that are popular based on
social shares or back links or search traffic.
But what I want you to first do is whatever keyword you're
thinking about ranking for
type in a head term,
something more generic like marketing, stock markets,
whatever it may be.
And what you want to do is first look for keywords
That ideally have more desktop traffic than mobile.
So the desktop traffic is in yellowish orange color.
The mobile traffic is in reddish color.
The reason I say you want more desktop searches is desktop
searches tend to convert better than mobile searches.
That's the first thing.
You also want to look for keywords
that don't just get high search volume,
but also get a lot of clicks.
As you can see here,
if someone types in marketing 29,000, you know,
good percentage click on SEO results,
very few click on paid, but look,
the majority click on nothing.
So you ideally want to find keywords that have more clicks
than people clicking on nothing.
A good example of this is weather.
So if I type in the keyword weather and I'm loading up here,
what you'll find is when people search for weather,
in most cases, they are actually not clicking on anything.
So look, here's weather.
Most of it's mobile traffic, which is not good.
And a lot of people, 62 million.
So of course, percentage wise,
maybe it's a little bit better than marketing,
but it also shows that marketing isn't that great.
So when you search for weather,
you're looking for the weather in your area.
So now let's type in another term,
let's type in digital marketing.
Okay?
You ideally want to go after, as I mentioned,
keywords that have a lot of volume, low SEO difficulty,
ideally under 40 and good cost per click, the higher,
the number, the means more lucrative the keyword.
As you can see with digital marketing,
a lot more people click on the SEO results versus
the no clicks.
And you can also look at age range, the older
the age range, the better cause if everyone's under 18,
it usually means they're not going to spend money,
because most of them don't have credit cards.
So underneath, you'll see a section called keyword ideas.
I want you to click on view all keyword ideas,
and this will show you all the keywords
that related towards digital marketing.
Now, the way you find the most lucrative key words
to go after is
you look for the ones that have good volume,
high CPC and low SEO difficulty.
Typically if the SEO difficulty is in green in color like
this, that's good.
So look for the high cost per click
and the low SEO difficulty.
So what I'll do to keep things really simple
is I'll use the filters,
the filters all put a minimum cost per click of a dollar,
because I want it, you know, the more, the better,
and I'm going to put a SEO difficulty max,
cause I want to under this of 40 and then click apply.
This will show me all the keywords.
They get good traffic and are easy to rank for and have a
high cost per click.
So when you do that,
you now have a list of keywords that you should consider
targeting and not all of them will fit your website.
Not all of them are relevant to your business and that's
okay, but you now have a list.
Now, another thing to keep in mind is the related tab.
See the suggestion test pulls from Google suggests the
related tab pulls from the entire database of any keyword
that mentions it, digital marketing.
So same thing here.
You'll just get a bigger list of keywords.
And again, you want to look for the ones
that have a high cost per click and you know,
are getting searched quite a bit.
Then I also want you to go to questions.
This will tell you what people are typing in.
What questions is digital marketing important?
Why is it remarking important?
Future digital marketing?
What is digital marketing?
Propositions, digital marketing near me.
Probably a money keyword doesn't get searched a lot,
but I bet you anyone who types this in is going to convert
and comparisons digital marketing versus traditional.
This is really useful when you look at company names,
MailChimp versus HubSpot, or it could be, you know,
Ubersuggest versus SEMrush, whatever it may be.
So once you end up having a list of keywords that you want
to target and you're going through this,
all you have to do is just select the ones
that are relevant for you.
And literally you can either copy them to clipboard or just
export them after you select all the ones that are relevant.
That's how you go out and you find good keywords.
So just a quick recap,
you want to first make sure in the keyword overview section,
the main head term that you're typing in has more desktop
traffic than mobile because typically if the head term does
so does all the other terms in the space, right?
The long term variation should also have more desktop
because if the head term does usually
the long term variations do.
If that head term isn't too hard to rank for,
that usually means a long tail terms are going to
be even easier.
If the head term is expensive cost per click,
that usually means a long tail keywords
are even more expensive.
Like this is $12 and 33 cents.
But look, if I go to filter or if I go here,
the terms like digital marketing agency are $19.33.
You see how it's much more valuable, more expensive.
So when you do all of that, you have your list here.
You know, you're, you're seeing all right,
people are clicking on the SEO results.
People over 18 are the majority of the searchers.
And once you have, you know,
a term that's not too hard of an SEO difficulty,
ideally under 40, under 50, under 60,
not too bad for a head term,
because you're going to go after the long tail terms and good
cost per click.
Then again, you would just go to view all keywords
and then you would do the filter.
Typically you want to look for keywords
that have a good CPC.
You can start off with anything it's going to vary per
region, but in the United States,
they usually like using a CPC of over a dollar,
an SEO score max of over 40 for difficulty,
because that way or showing all the keywords
that are under that.
And when you do that and you go through all the sections,
just highlight all the keywords that are intriguing for you,
that you think are relevant to your business.
And once you select them all export them and you're good to
go and make sure you use those keywords throughout your
website, throughout your copy.
And that's how you're going to be ranked quicker for more
lucrative terms that convert into sales
or leads or conversions.
So that's it.
If you have any questions,
when you're doing your keyword research,
shoot me a comment below and I'll try to answer it
and help you out.
If you enjoy the video, like it, share it,
tell other people about it.
And if you need extra help,
you can always check on my agency, Neil Patel Digital.
Thank you for watching.