since apple released its ios 14 update at the start of 2021 iphone users have been greeted
with a pop-up that allows them to opt out of third party app tracking now since then
marketing agencies and e-com store owners have been losing their head and treating ios 14 with
unjustified hysteria the real truth is there are many solutions to this problem and all
the best advertisers use third-party pixels and tracking tools to fill in the gaps now over the
past few years i've used pretty much all of them spending up to five thousand dollars per month
in some instances but i'm not gonna lie i've never really been happy with these solutions until i
found one that actually works and it costs about the same as a new pair of trailers let me show you
okay so before i actually show you this tool i think it's important that you understand
how this apple tracking block actually works and it all started through the implementation
of something called app tracking transparency and it's all to do with a string of numbers
known as the identifier for advertisers or idfa now each iphone that's shipped comes with its own
identifier that provides advertisers with data on your interest all apps including apple shares your
identifier with other apps and data brokers without your permission however with ios 14
apple allowed its users to take control of their data allowing them to give permission on whether
or not they wanted their identifier to be used the thing is ios 14 only actually gives control
of permissions so apps like facebook can still actually see your data they just can't actually
use it without breaching apple's policies and risking being removed from the app store now
if facebook can still see this data then so can third-party apps they just can't use it
inside of the apple ecosystem but outside of that they can do what they want some of these
tools use their own in-house pixel others use utm parameters and others just use ip address data
but what we've been using uses all three and much much more so allow me to introduce you to
triple whale the best solution in our experience to add tracking and reporting and not just for
facebook but for all major advertising platforms right now the solution is only for shopify stores
but the team at triple well move seriously quick and we expanding cross-platform very soon in fact
by the time you watch this video that may already be the case so let me show you the
back end of one of our live client accounts from the affluent agency and i'll run you through how
triple whale works let's go okay so to gain access to triple whale all you need to do is
click the link in the description you'll be taken through to their landing page once you are hit the
sign up button and you're going to go through a very simple on boarding sheet okay to choose
whether you're an agency or a single store of course if you're an agency with multiple clients
you will need an agency account so you can get all of your clients listed and set up on the platform
now go through all the onboarding questions and when you get asked if you have a coupon
code enter the code jordan15 for 15 off absolutely all of triple whales packages trust me these guys
are more competitively priced than any tracking software or reporting software i have used to date
okay so once your account is created you're going to go through a very simple onboarding process the
team at triple well are really helpful at helping to set up an account it's very very easy just
follow the step by step once you have done that and you have your store or your first client store
attached and integrated to triple well you're going to be taken through to your dashboard where
you can see a whole bunch of data this is a live account from one of our clients at our agency the
affluent agency if you don't know me you've never watched my videos before i own a marketing agency
we run ads multi-platform facebook instagram tick tock snapchat okay and we advertise for
e-commerce businesses we spend around a hundred thousand dollars per day on ads and we get some
really really juicy returns this is january right now and most people are complaining about results
in econ world we're still getting a 4.3 rise cross-platform for this client and this is a
two-week period i think two weeks oh in january generated 576 net profit uh the turnover there
the actual revenue will be able to go down uh the actual total revenue is 856 000 over that two week
period now triple whale is way more than just an attribution and tracking tool for us because
what it is now is our reporting system so when we actually work with any clients any business we use
or we create simple loom videos we screen record like what you're seeing right now with me and
circle we screen record the triple whale dashboard and because all of the relevant data that we would
possibly need to show them is summarized in a much more clean manner on triple whale and
because we advertise across multiple platforms facebook tick tock snapchat and so on and so forth
triple will actually accumula accumulates that row as okay so it will add up all of the spend
across all platforms and give you a combined virus figure which is super super useful if you're a
multi-platform agency now let's go through some of this data so you can see so at the top of our
screen you can customize absolutely all of this okay you can add uh you add new tiles you can
reorder these tiles so it's relevant to you play around with this um based on whatever information
you want to see for your clients or for your store so we've got our net profit we've got our
combined row as here um we have a total ad spend here as well we've got percentages increases and
decreases too i'm only going to run through some of the most relevant information i'd recommend
playing around with this yourself but there really is an absolute wealth of data on triple well we've
got all of our shopify data pulled straight into the platform summarized way better than shopify
do so we've got our total sale total orders the refunds i guess 73 dollars worth of refunds and
800 000 sales is pretty impressive um 61 new customers over that period 39 repeat customers
new customer revenue returning customer revenue and so on and so forth even average order value
we're going to dive into a little bit of this in more detail as well we've got our lifetime
value here we've got 80 which isn't actually that great we can definitely need to up that figure
we've got facebook ad summarize so we've got our um conversion value from facebook ads and we have
our amount spent on facebook ads we've got a 2.56 rise during that two-week period this client's
got a 1.8 row as a break even so they are very very happy at this point cost per acquisition 24
and this is all data that you can run through on a report to your clients or internally if you're
running an e-com store of other business owners um snapchat okay we spent eighteen thousand here
generated seventy three thousand back three point nine two runs this is what i'm saying to you guys
i put out a video i i don't wanna go off on a tangent about snapchat ads a couple of days ago
and i was talking about how profitable this is we've got a 2.6 hours on facebook we've got a 3.9
on snapchat okay if you want to learn about snapchats go check out that video tick tock
we didn't actually spend during this campaign and we got clavio we've integrated a triple whale with
clavio which is our email marketing tool we can see how much revenue we generated there 153 000
and a whole bunch of other stats and so on and so forth okay go around play around with this you can
even create custom metrics at the bottom of the page based on whatever information you want to see
an absolutely amazing dashboard cannot beat this in my opinion now where it gets really interesting
probably why you're watching this video is the pixel on the left-hand side here so i'm gonna
click pixel and attribution and because we have integrated triple whale with facebook through
utm parameters and i would recommend you going through the onboarding process triple well i'll
be able to take you through all of that so i'm not going to run through how to get it all set up and
everything now it's wasting my time because triple i will be able to do that much quicker than me um
it's actually just amazing how effective this is at tracking facebook ads and actually just
tracking way more reliable data than i'm getting on facebook for our clients so we actually just
run our ads based on what is going on on triple well instead of what is going on on facebook we of
course cross reference things but what we notice is that what's showing on triple whale is very
different to what is actually showing on facebook in fact i saw a tweet that aj their uh their ceo
tweeted a couple of days ago um just showing the difference on how much facebook miss attributes
sometimes versus third-party tools in fact let me see if i can throw that up to you guys right now
hey everyone i just wanted to share how magical uh the pixel is and what we've built in the last
three months here at triple whale so here's an account obviously spending pretty nicely
here's what facebook says and here's what triple whale's reporting these differences are massive
they're massive because they mean either you can scale or you shouldn't scale
right now we don't always report higher than facebook we try to report the truth
it happens to be in this account we're higher than facebook okay and like look at look at these
differences they're massive and it's not like okay you might ask why trust the triple pixel of what
facebook says the answer is because we can back it up like you literally can click on the specific ad
see exactly who bought which customers if i click on this customer i'm gonna see exactly the journey
they took to get to that specific item and buy it from which ad and which utm now i'm not going to
click over here because it will reveal the store name which i don't want to do for privacy reasons
and this happens in real time if you sit here for a minute you'll watch as the order comes in
in real time we do attribution look at that beautiful it came in we'll see if it gets
attributed i don't know if we'll get attributed to a specific channel maybe there was no utm with it
but that's pretty amazing okay you can drive in drill into the campaign's adsense and ads over
here you can even view all of your channels so boom look at the difference on tick tock that is
massive i'm really proud of this i'm really proud of the team if you don't have the pixel yet go get
one go to try to foil and get one and there's so much more that we're building here but this alone
this alone is just transformative okay that's pretty mad right and then that customer actually
tweeted the guys at triple whale and said how much the software had impacted their business
in fact i'll throw up that screenshot now as well now i know and i'm conscious that i'm heavily
promoting this platform right now but believe me i am not getting paid a single penny to create this
video i get a very small kickback for if you use that coupon code you get 15 off but believe me i
would not get out of sleep for probably the amount of money i'm gonna be earning from that affiliate
stuff the real reason that i'm creating this video is because for the last 12 months we've been
trying to find a solution for tracking attribution and reporting at our agency the affluent agency
now we've found it i want to give it to you guys okay my priority is always delivering the best to
you you will notice that i very rarely if not never promote software's on this channel but
when i do it's because we use them and they are seriously kick-ass at what they do let's run back
into this so we've got the live campaigns this is actually from the last seven days here and if we
actually click on any of these campaigns we can look at the individual data so if i click here
um we can see the individual ad sets then we've got an ad here with 18 row ads if i click on this
i can see the actual creative that we use there as well okay so it's like a fully functioning ad
platform right replicated from facebook and then we've got uh we've got facebook we've got tick
tocks and snapchat so on and so forth we can even look at this at all channel let's go scroll to
the bottom we can look at channel overlap so for example let me go back up and i'll go all channels
we should be able to see the overlap from snapchat and maybe even clavio as well so no there we can
see we only have eight customers or 13 overlap from snapchat and facebook which is great this
is really useful information if we're running a multi-platform at agency because we don't want to
be attributing across platforms especially if we are charging based on a percentage deal we don't
want to double charge for facebook and double charge for um snapchat which is why actually
we now charge based on the data that's coming up on triple whale the overall data and we then on
the right hand side you have live orders okay i'm gonna have to blur out this information here dan
you're gonna have a dan our content manager's gonna have a hard job blurring out lots of
conventional information but we can see all our live orders coming in in real time and exactly
what platform they are coming from right that is the pixel side of things right let's move on to
something else let's go on to customer insights you can see some of the data that we can actually
read using triple l so ltv's 60 or 90 days this is really useful okay so here we can see the lifetime
value of our customer which is the amount of money someone will spend over their lifetime
at our store based on a sixty six month period thirty three months 12 months our 60 day ltv
and also a 90 day ltv we can also see that at ltv based on the first product that someone actually
buys so if somebody buys this product at the top here this is what on average their ltv will be
across 60 and 90 days really useful information for any store trying to optimize their product
range let's go on sales cycle so here we can see the time between orders from our customers
so here we have an average of 65 days between the first and second order it's actually quite a long
time we can try and get that down 43 days between second order and third order and 29 days between
third order and fourth order so what we can see with this business which is great that over time
the more times they buy of us the frequency of their purchases over time actually increases
dramatically it's 65 days between the first order the second order 29 between the third and the
fourth really really useful data we probably need to throw some more heavy hitting retargeting ads
after that first order two new customers so we can narrow this down even more let's go on product
journey now here we can see what product someone bought first of all and then on average which
products they go and purchase afterwards based on their initial purchase so we can see their entire
journey of buying our products go check this out right i'm going to move this over here for now
and uh you know what i think we're pretty much good for customer insights you could have a
look at your average order value as well and all data surrounding that but i want you to go around
and play and play with triple well yourself just so you can see how capable this tool is
one other thing i want to show you is utm builder now if we want to track our ads effectively we
need to have utms installed correctly and so and to make sure this is foolproof we just can
copy the utm code straight from triple well and put it into our ads we also have reports this is
really really useful if you've got your clients on slack or you're communicating by slack or if your
ecom business has a team and you communicate via slack you can connect your slack and then
every day or every week or every month whatever frequency you want to set this to you can set the
metrics you want to be sent automatically straight into slack love that okay if we go under store and
we go on products let's say customers actually we can see all of our clients listed this pulls in
all the data from shopify exactly what you can see on shopify you'll be able to see the same
on triple well and then finally if you want to have a look at your individual advertising
platforms you can go on that through channels and you can see your campaigns and what your spends
are over whatever period so i think we are pretty much there there's nothing i really
want to show you apart from what i've already gone through right now i need to go around and
play around with tripleware yourself but believe me if you are an e-com store owner if you own
an agency let me go back to this camera then you need to get your attribution attribution and
tracking in check as i said we've spent upwards of five thousand dollars per month to try and
get software's like this working effectively triple well for us has been the most effective
at tracking accurately and it's got a dashboard which is very very easy to use it allows us
to improve our client reporting as an agency that advertises across platform it's very important
that we can combine all of our row as together because we charge people on average 10 of the
return on ad spend we actually make for them and so if we're trying to track that across platform
manually we'd have to go ahead and figure out the maths on snapchat figure out the maps on facebook
figure out the maps on tick tock and then add that all up to then send them over an invoice so triple
whale we can have all of that information already figured out for us so it makes it very easy for us
to send over reports and send ultimately invoices so we can get paid more as a business now if you
want to continue learning and find out how we leverage the data on triple well to sign up better
higher paying clients for our marketing agency and get them better results then we've just added
some more in-depth training on the triple whale platform inside of the affluent academy our agency
training program so if you want to check that out then click the link in the description now
sweet right if you're on site triple well click the link in the description use the code jordan15
for 15 off all of their packages hope you've enjoyed this video if you have any questions and
you'd like me to go in more detail on pixels utms or maybe even how we actually send reports to our
clients in the future let me know in the comments below and if you haven't done already enter our
ongoing youtube video competition where if you comment down below on a new upload within 24 hours
one person will be randomly selected to win a completely free hour-long coaching call with me
where i'll build a roadmap with you and personally help you make your first or your next ten thousand
dollars online we'll figure out how we can get you to that point so drop a comment
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