- Wondering how to create a Facebook event
on a business page?
In this tutorial, I'll walk you through step by step
how to do it, as well as some best practices to consider
to make sure your event gets seen
by as many people as possible.
All right, let's get into it.
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All right.
My name is Jerry Potter
and yes, it rhymes with the boy wizard.
And in this video, I'm gonna show you how to create
a Facebook event on a Facebook business page.
So start on your Facebook business page
and there's a couple ways you can do this,
you can either go to the menu here
and click "More" or you might need to click "More"
if it doesn't show at the top and click "Events"
or you can just click "Events"
over here in this menu on the side.
I know it looks differently for everybody
so I just like to give you a couple of options.
On either screen,
you should see something that says "Create New Events".
So I'm gonna click that.
The next question you'll answer is,
is this gonna be an online event or an in person event?
And so choose the one that is most appropriate for you.
I'm gonna choose online event, 'cause this is mostly
what I do so I can reach people around the world.
And then there's a couple of options here,
one is general, which is what most of us will use.
So if you were to do an ongoing class
or some additional elements that you add,
like the requirements
and prerequisites and things like that.
So I'm gonna go ahead and hit "General" here
and then you can decide if you wanna do free or paid.
Now if you wanna learn more about paid Facebook events,
I've got a video all about that,
that may appear on your screen right now on the upper right
or if it doesn't appear on your device,
you can find that link in the description of this video.
So I'm gonna go ahead and click free for this event.
And then you wanna give your event a name
and when you're doing this, you want to make sure
that the first few words are the most important.
So for example,
let's say that your event has a really long name.
And so the event says "The 35th Annual Royal Society
of People Presents"
and you know, blah, blah, blah, blah blah.
Well, on a lot of devices,
all anyone's gonna see is the "35th Annual".
And that does not exactly grab people's attention
in general, right?
So that's why you wanna make sure
whatever the most important parts are upfront.
So let's say you are having the "35th Annual" or whatever,
then put what the event is
and then you can put "35th Annual" afterward in parentheses.
Now I host a big event every year called "Content Camp"
where I show 100s of business owners
how to create 40 to 50 powerful content ideas
to help them drive sales in their businesses.
And so I'm gonna just call this "Content Camp".
We'll call it "Content Camp 2023", why not?
And that's what I'm gonna use just for this tutorial,
but obviously you put your event name in there
and just make sure the first few words
are the most important ones there at the beginning.
Next, choose your dates.
Now, if your event is just on one day,
then you'd have both dates would be the same.
And if it's multiple days,
then you can have a separate start and end date.
Choose the start time,
if your computer is working the way it's supposed to,
it will use your local time when you are setting this up.
However I've seen it malfunction,
so you may wanna check,
see if you can have somebody from another time zone
double check your event after it goes up potentially,
but in general, it should be your local time there.
Now if you add a location in this location box,
underneath it says "The location you enter
will set the time zone."
So that would, for example,
may change the time that you put in.
And of course, if you have a physical location,
then that's great to put in there.
Otherwise though you can leave that blank.
Next step, you're gonna put the description.
So just like when we did the title,
you're gonna wanna make sure that the description
is specifically giving the most important information
in the first few words or the first line or two
because that's what most people will see,
they're not gonna see your whole description.
So for example, you wouldn't wanna start off by saying,
"Join us for this fun-filled event again this year."
That means nothing, right?
So if you were to, let's say you were hosting a big festival
or something like that, then you would wanna say,
"join us for rides, bands, music, food and more",
or something like that.
So for Content Camp, I might say,
"Not getting sales from social media?
Learn how to generate
40 to 50 powerful content ideas for your business."
That way I'm putting
the most important information out front.
Then below that, I could add other little details
or social proof for different things like that.
Just under there, you're gonna choose a category
and the categories don't always fit very well.
And unfortunately there's not an "Other" category.
Categories are important though,
if you have a category that it does fit,
then definitely choose it
because that may help your event get recommended to people
for free by Facebook.
So I'm just gonna choose "Professional Networking".
Then I'm gonna hit "Next" down here at the bottom.
Now how are people gonna join your online event?
So if you want to do a Facebook Live,
you can click that,
if you want to send them to an external link
so maybe it's on your website, maybe it's a Zoom link,
then you can click that or you can click "Other"
and that means you just type in
whatever you want inside of your description
so that people know where to go for your event.
And by the way,
if you wanna do a Facebook Live in your event,
I do have a separate tutorial about that.
And I've got it linked on the screen right now,
or if you don't see it in your device,
you can go and find the description of this video
and you'll see the link in there.
All right, almost done.
Next, I want to suggest that you choose a cover photo
for your event.
Now by default, it's just going to take the cover photo
from your business page,
but I strongly recommend you replace it with something else.
I strongly suggest you replace it with something else
that's gonna grab people's attention.
I just like to use photographs in general,
once it's up there, you can reposition it
so that it fits in the picture in the best way.
I suggest that you use a photo of people at an event
if you have it,
because that's kind of nice social proof that's built in.
You can do an image with some text on it,
but if it's too much text, it just gets really, really busy.
So here's one that I use
sometimes if I am doing a "What's Working Now" update
in my five minute Social Academy program.
So you see there's some text on there,
grabs people's attention, but it's not like a crowded flyer.
Now when your image first goes up,
it might look a little pixelated or blurry,
like not as clear as you'd like,
they're gonna get you a preview uploaded right away,
but sometimes after Facebook
has more time to process the image,
then it will look better.
So don't panic if it doesn't look right, right away.
Now, if it still looks terrible, half hour, hour later,
then you probably need to consult a graphic designer
and sort out why it's coming out that way.
So underneath you can enable country restrictions
by toggling this on if you wanna make your event
only available to certain countries.
If we click "Event Settings" here underneath,
there's a couple of other things we can add.
You can decide whether to show the guest list
or hide the guest list, I recommend showing it
because if somebody is a Facebook friend
and they're going to your event, they'll see
that their Facebook friend is going to the event
and there's some nice social proof there.
Basically every event has its own feed.
And so this toggle is about
whether or not you want other people
to be able to post in the event,
or if you only want admins to be able to post in an event,
you can have that turned off.
And that way you can turn this one on
and say that all posts must be approved.
So if you want to let people post
but you wanna have some control over it,
you can turn that on.
And then you can add a messenger button
to your event by toggling that on,
then people can send you a message about the event.
So I'm gonna hit "Save".
And then when you're ready, you can hit "Publish Event".
And just like that, your event is live.
Now here you can click "Invite"
and start inviting people to your event.
However, you will only be able to invite people
who you are personally Facebook friends with.
So even though this is on your business page,
you can't just go inviting anyone you know,
essentially Facebook is not gonna let business pages do that
because they feel like that would be us spamming people.
But you can invite people that you are friends with
with your personal profile on Facebook to the event.
And I strongly recommend doing that
to get some people interested, build some momentum
and get some energy and engagement behind your event.
If you wanna find your event later
from your Facebook business page,
again, up here you can go to "Events" and there it is,
"Content Camp 2023"
is now there on my Facebook business page.
Hey, one more important thing too,
having a Facebook business page is great,
but if you wanna make sure
that the people who go to your Facebook business page
become buyers, or hire you for your services
then you're gonna wanna make sure it's set up
to convert those people.
And that's exactly what I have taught lots of people
in my profitable pages and profiles workshop.
100s of business owners, maybe 1000s at this point
have implemented what I teach in this workshop
into their businesses.
And a lot of 'em see results within a day or two,
like Portia who stayed up one night
making sure her Facebook personal profile
was set up the right way and got a new lead
and client the next morning.
Or Jen who used the workshop
to make over her pages and profiles
and got two inquiries within 18 hours
that led to over a $1000 worth of new business.
But the record's gotta be Tom
who set up his Facebook business page
using what we teach in the workshop, hit "Publish"
and 30 minutes later,
a woman called his business to book him
and he said, where'd you hear about me?
And she goes, oh, I searched on Facebook
and your page came right up.
This is a way to increase sales without more posting,
worse yet, if you haven't set up
your pages and profiles the right way,
you could already be missing out
on potential sales right now.
Inside, I'm gonna show you the four essential items
every page and profile needs so that visitors become buyers.
And the best part, go through this process once
and it will serve you for years.
Now, normally it's $47,
but right now, if you go to profitablepage.com/youtube,
this is a special link for people on YouTube,
you can get this entire workshop for only $17.
Again, that's profitablepage.com/youtube.
And of course you can also find that
in the description of this video.
And you know what?
I'm gonna throw in a couple of bonuses as well.
If you're not sure that you are on the best social network
or networks for your business,
I have a five part framework
that I use with people to help make sure that
you're in the right place,
like where's your content gonna perform the best?
It goes so much further than just, where is my audience?
You need to make sure you can reach them,
you can engage with them, all of those things.
And I'm gonna throw that in as a bonus,
as well as if you have social networks
you're not posting on as much anymore,
I have a special training called,
"How to revive your abandoned networks"
so that it doesn't look like
you went out of business on Twitter eight years ago.
You get both of those now,
again, go to profitablepage.com/youtube
to get that special price
just for YouTube viewers right now.
Thank you for watching today,
you're not only supporting me,
but also my two tiny superheroes at home.