In about a month’s time we will be getting sight of the new iPhone 13. Or iPhone 12S.
They won’t call it that surely! Well, who cares? It’s new iPhone season.
Nothing’s confirmed yet of course, but looking at some of the reputable “analysts” rumours
and leaks… A mid to end of September release is looking very likely.
Why should consumers care? Is the new iPhone going to revolutionalise the smartphone industry?
Let’s face it, that’s highly unlikely!
But based on a recent report from Bloomberg, Apple are expecting to sell a LOT of these.
But why is that?? What is so special this time around?
I do have a couple of theories based on some of the new features that are coming to the
iPhone 13. Let’s talk about some of them here!
I am Alex and I do down to earth tech reviews. And I’m here at least once a week.
And today we will cover what we know so far about the iPhone 13, the main features, price
and release date…
And WHY Apple believes that this time is different.
Let’s start by talking about what is going on at Apple to believe that they will sell
so many of these.
They just told their suppliers to build 90,000,000 (ninety million) devices.
That’s a lot of iPhones! It’s about 20% more than their usual numbers.
I looked around and found some videos that believe that this is because of the 120Hz
display, others are saying that this is because it’s the end of the pandemic and people
feel more secure to buy a new iPhone.
And I believe it’s a combination of those factors…
But the main contributing factor for me, is the that there are a lot of people out there
who are running an old iPhone.
And when I say old, I mean an iPhone that is older than.
People kept those iPhone because they didn’t feel the need to upgrade or couldn’t upgrade.
Because you know, there was a pandemic.
Dan Ives who is a techn analist on Wall Street, reported that there are 250 million iPhones
out there (out of 975 million) that haven’t upgraded in 3 and a half years.
So the demand is gonna be there.
Of course out of those 250 million not everyone will upgrade, some will probably move to the
iPhone 12 maybe? And so on.
But to me this is the main reason, and it has a name.
It’s called pent up demand.
It’s basically a build up of demand that up until now, consumers couldn’t satisfy
for whatever reason. It becomes this unusually strong demand for a service or a product.
You know that’s been buildiong up because people have been holding off making any purchases
that weren’t really essential.
But is Apple now going to give consumers good reasons to upgrade?
Let’s talk about some of the features that could sway you towards an upgrade. I am not
going to talk about every single of them here but the key ones.
Starting with the rumoured 120Hz OLED display. In Apple language, likely to be a variation
of ProMotion.
Although ProMotion already existed on iPads, those displays were still IPS panels, not
OLED.
Of course when you talk about 120Hz display… in itself it’s just a nice thing to have,
images and content will look great.
But it’s a bit more than that, it’s the things that the new display will unlock on
the iPhone that, even though you could do before, it now shold allow us to do in a much
more acceptable way.
Like gaming! Sure, this has already been done on Android.
It’s very old news!
But this refresh rate on an iPhone. People will freak out about this stuff, right?
Those of us who experienced that on Android devices will go, well done, took you long
enough!
This is not meant to be an Android vs iOS video – I know there’s a lot of rivalry
out there. One is better than the other, and all that.
I try not to pay too much attention to brand loyalty aspects. It’s a factor right, the
ecosystem lock-in is real.
But thinking about it logically….Well, I think these products have become so close
to our human limits that from a hardware perspective… really it’s starting to not matter so much
anymore which one you pick.
Our eyes can only see so much you know?
On the software side of things all, Apple, Google Samsung, they can all do so much more!
Going back to gaming and 120Hz display…Apple do take their time to do things but when they
deliver something, it’s usually awesome!
I did a series of comparions here on the channel, and Genshin Impact fried the 12 Pro Max to
a point where it was unplayable whereas the S21 Ultra dropped a few frames but carried
on.
And I know there are loads of great mobile games out there but Apple would really need
to raise their game here!
Maybe I am being mean here, but you know, the arcade stuff is really not that great
yet is it?
Will the iPhone 13 compete with a purpose-built gaming phone? Probably not.
But if things like a Vapor cooling chamber is introduce… You know, if that rumor is
true, that could make the iPhone 13 a gaming machine!!
I don’t know guys, even using the camera sometimes makes it get really hot, so they’d
have to be really super efficient on cooling to make that happen for me.
OK, so what they’re doing with this new display and new chip SHOULD push these games
to perform better but what will that do to the battery life?
Glad you asked!
According to leaks, the new battery is gonna be slightly bigger than the current batteries.
Not by much, I am rounding things up here to keep it simple, but essentially a 10% bump
across the board.
The iPhone 13 Mini will get a 2400 mAh battery. Currently the Mini has a 2200 mAH so a nice
10% bump here.
The iPhone 13 Pro will get a 3100 mAh battery. Another 10% bump give or take
And the iPhone 13 Pro Max will get a 4350
But it’s not just the battery size that is changing, the speed at which they charge
will go up a bit as well.
So faster charging. That is good news!
Again, like the display stuff. This is old news for anyone on Android right now.
By the way if you’re interested in seeing how the current flagships perform, I did a
fairly different and very realistic battery comparison – which is part of a series – between
the S21 Ultra and the 12 Pro Max that you should check out after this video.
Better system on Chip (SoC) Another upgrade is the chip of course, we
are likely getting the new A15 chip. I can’t wait to see the super inflated statements
that we always see from Apple.
“The iPhone 13 runs 150 billion times faster than the original iPhone”
I wonder if they will call it M1X, M2 to take advantage of the Marketing hype.
Or will they stick with the usual convention.
Whatever it is, it’s expected to be 15% - 20% more efficient than the current iPhone
12 range.
Now this one really surprised me. The renders and leaked images show these huge camera modules!
I mean, it was already massive!!
So are we getting new lenses, a bigger sensor? There’s not a lot of detail there, but the
pictures suggest we are going big on the cameras.
Which for a lot of people, is reason number one to upgrade! And for content creation,
it’s great news. The camera on the iPhone 12 is already amazing, so this one could be
a great reason to upgrade.
But another reason… And this is a very likely one. Is the Pricing.
We know that Apple have been trying recently to become more competitive on pricing. They
haven’t really bumped it by much recently.
(They’re making their profits on other products anyway!)
But they introduced the iPhone 12 Mini and SE options in other products like the Apple
Watch.
So I wouldn’t be surprised at all if they get really aggressive on the pricing for the
13.
Here are some of the rumoured pricing, and as and when I get new leaks I will make sure
to share them here.
So, is 120hz enough to sway you over to the iPhone 13?
Could I let go of my S21 Ultra and go back to using an iPhone?
What about the new Samsung phones? In a week or so we get to see what Samsung are bringing
to the table which is also great.
All I can say is, it’s an exciting time to be looking for a new phone, there are great
options already available but in reality, for the majority of people…
Even the iPhone 11 is still an amazing device, the S21 Ultra will probably still be an amazing
device a year from now.
The reality is… If you miss this upgrade, there’s gonna be another one next year.
So unless you’re on a really old device that is stopping from having fun, taking photos
or being productive… you could always do nothing and stick with it.
What will you do? Are you skipping this one or are you getting ready to pre-order it?
Or are you waiting for a foldable iPhone? who knows...
There’s a lot of other things to cover, like are we getting a USB-C port, Lighting?
Are we going portless?
Stay tuned as I will be covering the iPhone 13 very closely here, before, during and after
the launch.
I will see you and your smiling faces on the next one!