aside from the Shane Dawson series one of the most popular series on YouTube is
content cop from the Creator idubbbz but he hasn't made a content cop since
October of 2017 so at the time of reporting this video it's been over a
year and a half and a lot of us are wondering why that's exactly what we're
gonna try to get to the bottom of in this video what we do here just go back
back back what is up everybody this is Chris from the rewired soul where we
talk about the problem but focus on the solution and I like to pull a bunch of
different topics from the YouTube community try to analyze them do some
commentary on them and try to toss around some ideas so the end of that
stuff make sure you subscribe and bring that notification about so yeah this is
something I've been thinking about for a while and originally originally I was
gonna make this video about why content cop might not be as effective as we
think it is but then my wheels were turning even more and I was like you
know what maybe that question might lead to another question which one had
answers to of why idubbbz isn't really making content cops anymore so let's
dive back into the history of content cop originally originally content cop
was like a regular series on Ian's Channel so on the idubbbz channel he was
doing content cop but there were like these smaller comp commentary videos
much like you see today from people like you know I never and other creators like
that there were these kind of smaller videos and he was just talking about
different channels that he thought were ridiculous or silly or funny or whatever
it is so one of his first big productions of a Content cop was on
leafyishere it wasn't his first big one we're gonna come back to keemstar in a
minute but keemstar of dramaalert was actually his first one but then he went on to make
the leafyishere one and I think the leafyishere one got idubbbz a lot of
traction a lot of momentum because not only after that leafyishere kind of
disappeared from youtube and a lot of people attributed leafyishere leaving
you to the content cop made about him by
idubbbz now although it was made after the keemstar one and although it got 36
million views last year in 2018 leafyishere popped up
out of nowhere and he did an interview on drama lore with keen star and leaf he
kind of talked about why he left YouTube and there was many many many many
factors to this one of them being content cop but there was a lot of other
factors so through that interview we kind of see how the content cop that
idubbbz made about leafy might have been more correlation than actual causation
so again I started thinking about like is content car as effective as we think
like three of the biggest ones obviously work in star Tana mongeau and rice gum so
let's go back and look at these in chronological order the keemstar content
cop the original release date was May 5th of 2016 it got over twenty seven
point two million views at the time of its release
keemstar on the channel dramaalert had approximately 1.4 million subscribers
today dramaalert has four point nine million subscribers
that means it's had an increase of 3.5 million subscribers since the release of
content cog the content caught on Tana mongeau its original release date was
February 6 2017 that video got over twenty six point six million views at
the time of its release Tana mongeau had an approximate subscriber count of 2.4
million today Tana mongeau has 4.1 million subscribers so that means there has been
an increase of 1.7 million subscribers since the release of the Tana mojo
content cop the most recent content cop was on rice gum its original release
date was October 3rd 2017 and that one blew all the other ones out of the water
with 41 point 5 million views at the time of this release Ricegum aka asian jake paul had an
approximate subscriber count of 8.5 million
ricegum has over ten point eight million subscribers that means since the
original release date of that content cop he has seen an increase of 2.3
million subscribers what's interesting is that rice gun actually begged
idubbbz to make a Content cop on him and idubbbz kind of clicked baited us all
and made us think it was a Content cop on Jake Paul but it was just really the
asian Jake Paul which he deemed wise gum to be alright came along with a diss
track and everything like that now something else to think about is that
one of the most controversial creators on the platform oniisan has also begged
idubbbz to make a Content cop about him now in an interview on the h3h3 podcast
Ian discussed how long it actually takes to make a Content calm
Ian discusses how it takes him months to do all of the research that he wants to
do and these are gigantic productions so it takes a long time to create these
videos so something that we need to ask ourselves is what is the motivation what
is the motivation for idubbbz to create content cop videos I would
imagine that it's like many commentary channels where his motivation to make
these videos was that he wanted to speak out against creators that he deemed as
being morally incorrect with that being his motivation let's
look at what the actual results are not only not only do these creators get a
ton of attention but they also get even more views more subscribers in some
cases and more money by making response videos to content cop and as we can see
from the data they have not really been cancelled or lost any subscribers over
10 because of the content cop being released no matter how many views it got
aside from those results if we check in with Ian's possible motivation to make
these videos what are the results for Ian all right so the idubbbz channel
obviously has gotten a ton of subscribers from his content cop series
he's also got a ton of views from the content cop series but if you look at
his original motive he's not really getting what he set out
to get now there is a ton a huge amount of monetary gain from making these
content comp videos but it's not really getting down to the true motive and why
he made these videos in the first place now personally as a creator and you
might be able to relate to this as well I would imagine that it's a little
disheartening to idubbbz right feeling that you know some of the Creator is
morally incorrect being a bad person Ian takes all this time puts in all
these effort into these content comp videos and at the end of the day nothing
really happens and I'm thinking about making some videos about why that
happens but anyways think about how disheartening that is but here's the
thing Ian still comes out on top the benefit
from this content cop series is that it has created a massive loyal diehard
audience okay currently idubbbz is sitting at about 7.3 million subscribers
okay now in the last six months idubbbz has only made seven videos alright when
you take a look at these last seven videos in the last six months out of the
numbers together he's getting on average 3.5 million views per video alright so
when you look at that think about it he is doing less work he's creating content
when he wants to and he's still getting a ton of views and one thing to take
into account too is at the time of recording this video one of his most
recent videos getting into that trend of making like these power Winkies this
video was only released a little over 24 hours ago and it already has two-point
million views so what that means is the average number of views that idubbbz
actually gets per video might actually be higher depending on how this video
does over the next week or even the next month so when we take a step back and we
look at this situation and we put ourselves in Ian's shoes what's one of
the incentive to make any more content cop videos right if
these videos take months of research there are huge production putting all
this effort in hell he even drove out to a meet-and-greet with Tana mojo for part
of his video on her like what's the real incentive if it's not doing what he set
out to do right so now he gets more time off
he can make easier videos and he's accumulating enough views to make a
living for himself so those are my thoughts I'm thinking maybe that's why
we might never see a Content cop video again but based on all the information
that you've received in this video I'd love to know your thoughts and tell me
why you think that Ian stopped making contact cop videos alright but anyways
that's all I got for this video if you like this video please give it a thumbs
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alright thanks again so so much for watching I'll see you next time