Hey everyone, welcome back to another video.
In today's video, I'm going to walk you
through how I find winning t-shirt niches
for Print On-Demand.
Now, in order to give you as much value
as possible, I'm just going to give you seven niches
that I've already done the research for
that are full of profitable sub-niches.
Then I'll show you step by step
on screen recording how to go
through these overall niches and find profitable sub-niches.
Now, one of the main reasons for making this video
is because I'm often asked is Print On-Demand oversaturated?
Well, the short answer here
is that at the general niche level,
very basic overall niches, yes,
Print On-Demand is definitely oversaturated.
There are a lot of people competing
in these overall broad niches.
However, once you get into these sub-niches,
which not many people realize you can do or know how to do,
there is very little competition in there
and I'll show you with real examples
on the computer here so you can see the proof.
All right, so first let me show you these seven niches.
And these seven niches are packed
with thousands of profitable sub-niches.
So you really shouldn't have to look any further
than these seven and then just start digging
into them to find these sub-niches.
First is geographical and local nostalgia.
Think of designs that are specific
to a certain city or region.
You kind of wanna dig in here and see
if you can find any local slang or inside jokes for regions.
Those are the ones that are going to do extremely well here.
Besides that, you can even do overall things
for states or regions that people live in.
Those tend to sell very well.
Next is occupational.
So these are designs that are specific
to certain jobs or industries.
Third on the list is hobbies and interests.
Think of designs here that are specific
to certain sports or activities.
Next up is educational.
These are designs related to certain subjects or degrees.
Next is personalized and custom designs.
These are always going to sell well
because they're specific.
These are things
along the lines of names, monograms, things like that.
Sixth on the list is environmental
and sustainability-themed niches.
There is a huge push
for this all over the world, especially lately.
So I don't think this niche
is going to go down anytime soon.
And last on the list is health and wellness themes.
Now, the overall niche here
is probably going to be saturated, but start to think
of some sub-niches like mental health and self-care.
So if you can create designs around here,
you'll see that this is a great niche to be in.
Now, I highly recommend pausing the video here
and writing down these seven overall niches
because they have so many hidden sub-niches in them,
you really shouldn't have to look any further.
Okay, so now that we've talked
about what the seven niches are, now let's talk
about how to use them to find these sub-niches within them.
All right, so let me bring you
into the computer here and show you how I do this.
Now, I've been doing Print On-Demand for years now
and I've just found that it's simply easier
to use a tool that doesn't cost a lot
of money to do the heavy lifting for you.
Otherwise, there's a lot of guesswork that goes into this
by searching different platforms and trying to come
to your own conclusion when these tools can just do all
of that work for you in a couple clicks.
So this is the tool that I personally use.
You've probably seen it in my other videos.
It's called Merch Informer.
Now, I'll get logged into my account to show you
but for those of you who need it, it's about $10 a month.
All you need is the Newbie plan
and I have a coupon code that I'll put
in the description below that gives you 15% off.
Now, for the purposes of this video,
you can do a three-day free trial and follow along
for this video so you can do everything totally for free.
So let me get logged in real quick
and then we will get started.
So this is the inside of Merch Informer here
and they have a bunch of different Print On-Demand tools
that you can use.
Specifically for finding these sub-niches,
we are going to go
to Keyword Research and then Keyword Finder.
So essentially, all we have to do here is come up
with different ideas for sub-niches and type them in here.
The rest will all be done for us.
Now, something that I really should say
before doing this is that the biggest difference I've seen
between people who are very successful in Print On-Demand
and those who kind of have a rocky start and then they end
up just fizzling out and quitting after a month or two
is the ability to have critical thinking skills
and creativity and the ability to search Google
to kind of come up with their own ideas.
Now, how that relates to this is the seven niches
that I gave you before are filled
with literally thousands of different profitable sub-niches.
It's going to be up to you to come up
with what those sub-niches are and then this will tell you
if that's good, if it's bad, everything you need to know.
So to give you an example here to show you really
just how easy this is
if you can put a little bit of creativity into it.
The second niche
on the list I had shown before is occupational.
So this is different jobs or different industries.
So what I'm going to search here is linemen.
Now, if you don't know what a lineman is,
it's the people who climb up the power poles
and they work on the electric cables that are typically
along these sides of roads.
So if we hit search here, it's going to tell us everything
about linemen for Print On-Demand.
So the first is the phrase over here
and then the amount of search volume
on Amazon and the amount of search volume on Google.
And then you can click over cost per click.
That doesn't really relate to us
because we're not running any ads.
And then it's going to show you competition.
So what we need to do is essentially look
for the low competition ones
and then beyond that, we can confirm
that it just gets some amount of substantial traffic.
It doesn't have to be a crazy amount of traffic,
just a couple thousand people per month searching for this.
If there is very little competition
and you have a great design,
you could actually notice that as some serious income.
So coming through this list,
we have linemen, that is low competition.
That's a great sub-niche to go into
but as you keep scrolling through here,
you can see football linemen.
That's also a low competition.
So there's two different sub-niches we just found.
This one's going to fall into the hobbies and interest
but that is a great sub-niche.
So keep scrolling through here.
Skip anything that is high.
We just don't wanna compete there.
We've got apprentice lineman,
so this is the electrician lineman.
Before you can be a full-fledged lineman,
you likely have to be an apprentice.
So if you can make this design on a shirt,
someone may buy that as a gift
for someone who is an an apprentice lineman just
because it's something that's very specific
and very personal.
So keep coming through here.
Future linemen, along the same routes
of apprentice linemen, electric linemen, power linemen.
These are all different sub-niches that you can go into.
Now, as you can see,
electric linemen and power linemen are very similar
so you'd likely be making the same shirt
for both of those sub-niches.
One of them may say electric linemen,
one may say power linemen on the actual design.
However, something really important to note
is that all of these
that are similar, like electric and power,
they should be included as keywords on the same listing.
So if you have a design
and you create a listing that's relevant to multiple
of these and they still have low competition, add them
as keywords throughout the title and the description.
That way, no matter what they are searching for,
if it's one or the other, your shirt will come up.
And if it's relevant to both,
you just got the traffic from both of these searches.
So I could go on here for a lot more time showing you
all these different sub-niches you could go into.
And that's just searching off of one term,
which was linemen.
Now think about if you went to Google
and you searched different occupations and you typed those
into here and tried to get as creative as possible,
you could find tons of different sub-niches.
That's really how easy this is.
And now think even broader.
Those seven overall niches that I showed you before
are filled with literally thousands,
likely tens or even hundreds
of thousands of these profitable sub-niches.
Now that you know the process, all you have to do is rinse
and repeat to find more of these sub-niches.
Now, once you've found these sub-niches, all you have to do
from there is create slogans and then put them on designs.
Now, for those of you who would like more information
on that part of the process, I'll link up a video
at the end here and I'll put a timestamp in that video
so it starts exactly where the slogan creation
and the design creation starts.
So between this video and that section,
you should have everything you need
for finding profitable sub-niches, coming up with slogans
and then creating designs that sell.
That is the vast majority
of being successful in a Print On-Demand business.
So I hope that really helps you guys out.
As always, if you guys have any questions,
just let me know down in the comments.
If you enjoyed this video, please give it a thumbs up
and I'll see you all in the next video.