You don't have to be Shakespeare to create an email sequence that leaves your audience
hanging by your every word, but you do need to be strategic especially if you want to
turn those readers into high-ticket buyers. Today let's talk about how to create an email sequence.
Before you put pen to paper or keyboard to Google doc in our case, there are 3 key questions that
you need to answer for yourself before creating your email sequence. We'll get into those in just
a minute. There's also one myth that I hear from a lot of email marketing gurus that I want to
officially debunk in today's video, so stay tuned for that and then I want to tell you the 3
things that every single email sequence should include, let's get into it. Your email sequence is a
series of emails that are sent in a given order or a time frame that you've typically predetermined.
They're not broadcast emails or weekly emails sent to your entire list. These are emails that
are a follow-up sequence to a certain action that they've taken. So, for example, an email
sequence would be great for if someone purchased a product or service of yours and then you give them
a follow-up sequence to continue nurturing them so they take action or if someone maybe abandoned the
cart. If they went to go buy something from you and they didn't actually check out, an email sequence
can bring them back to you hey, you missed checking out, go put your credit card and buy our things. So,
you want to make sure that you always have an email sequence that has a set intention for
the action you want them to take, whether that's continuing to generate, nurture or convert that
lead. So, that leads me into the 3 questions to answer for yourself before creating an email
sequence. The first one is what's the overall goal of the campaign. What are you trying to accomplish
with this sequence? What's the intention? If we know that, we can reverse engineer the content
of it because if you're just going to write random emails, we're not creating content for the sake of
content. We want it to lead to a certain outcome. If we know that this person signed up for our program
and we want to nurture them so they get the best result but then maybe they become a customer in
a higher ticket service of ours or that they've come into your email list interested in a product
or service, maybe they've applied for something and they're soon going to get on a phone call with you,
you can nurture them before that phone call to give them some information about what the thing
is that they're interested in signing up for. The 2nd question is what is the campaign pitching.
Is there something that you're giving them a link to at the end of it? Are you bringing them to your
YouTube channel to learn more information and just be nurtured or are you actually
bringing them through an email sequence to try to upsell them into a different product or service
or are you just nurturing them to help them to get a result? Are you pitching them something to
buy or to consume or to just participate in? The 3rd question to ask yourself is how many days
does the campaign go on for? How long should this sequence be? If the intention of this sequence is
to get them to buy something, you might need to be aware of when is the cart open and when is the cart
closed. For example maybe you had a webinar on a Monday and you know that the car closes Friday
at midnight so maybe you have a 4 day email sequence that every day you're reminding them hey,
it closes tomorrow, hey it closes tonight, hey it closes in an hour. You need to know how long, how
many days that's going to be and are there days where maybe you send multiple emails. For example,
if you have a cart closed sequence, maybe like I said you have the webinars that's on Monday,
your cart closes on Friday, that could be 4 days in between but on the last day, you probably
want to send an email in the morning, an email in the evening and an email when there's an
hour left so you have that kind of countdown, that urgency. Now, I'm curious. After hearing this, do you
remember the last time you were so compelled by an email sequence from start to finish? When the
marketer had you hanging by every word? Let me know whose emails inspire you in the comments below.
So, now that we've talked about the biggest things you should be asking yourself before creating an
email sequence, I need to debunk the biggest myth about email sequences. I'm so sorry on behalf of
any marketers that have led you to believe this. Some people think that there's a magic number for
the amount of emails that should be in a campaign, but it totally depends on the niche or the product,
the program, the audience and more. The best course of action is to test and see what your audience
is responding to by seeing what they're opening and clicking. The great thing about so many email
marketing providers that we have now is you can actually see their actions. You can see how
many customers open the emails, how many customers click the emails and just because you might have a
preset email sequencing, I'm going to send emails for 4 days and on the last day, 3 emails
to the countdown, you can also add some things in there to go hey, I'm going to send an email to the
people who opened but didn't click and I'm going to have a different sequence for those people.
There's so many different sequences that you can create based on different triggers and with that
note, you can always adapt and adjust and optimize your sequence even while you're in it. See what the
open rates are when you're sending the emails, like before the next email goes out in the sequence, go
back to the previous one and see what worked well and what didn't. Did people open it but not click?
If they opened it, that's a great sign that maybe your subject line caught their attention. If they
didn't click, what is it about the messaging that maybe didn't drive them to that call to action?
If they're not opening it, that tells you you need to have a more enticing subject line that gets
them to open the email. You're competing with lots of other emails in their inbox. They've got emails
from big box stores, they've got emails from their favorite subscription list, they've got emails from
their mom. You are competing so your subject line needs to really catch their attention. Now, before
we get into the 3 things that every email sequence should include, have you subscribed to
my YouTube channel yet? If not, now is the time. All you do is click that big red button so you can get
more content marketing and business acceleration videos delivered straight to your YouTube, 5
days a week. Okay, now don't go anywhere because now we're going to talk about what every email in your
sequence should include. If they don't have this, you're not going to reach the people that need to
hear from you. They're not going to click and open those emails. So, the first thing you need is a hook.
The subject line and the first line of your email, that's what's going to intrigue your reader the
most to open and then to keep reading. So, ask yourself how can you shift the first line in your
emails to add more curiosity and appeal to what your audience wants or even relate to their pain?
And now that I've suggested this, I want you to actually observe your own behavior like, go to your
inbox and look at the emails that actually capture your attention, that that subject line makes you
want to open it. Then, observe your behavior in did I actually read through the whole email?
Did I skim through it? What kept me reading or what turned me away and now think the same for your own
emails, that people have a lot of distractions, they have a lot on their to-do list and your
email might be really important but it's really important for you to hook them in. The 2nd thing
you need in your email sequence is what I like to call the ELSA framework. ELSA is a framework
that I've created and it's all about story selling. Now, I know I say ELSA and you probably think like
like the snow queen that just let it go. For these purposes, do not let it go. You need story selling
in every single one of your emails and all of your content for that matter. Even if your email
is quite short, it should include an epiphany, lesson, story and application. So, when you use
this acronym, ELSA, it's going to create the story that keeps your audience engaged, intrigued and
drives them through to that strong call to action and it can be really helpful for you to outline
each email in your sequence before you actually write them. That way you know the point of each
story and the purpose each email serves before you get to writing. Now, the 3rd thing, this is
so important. It's gonna keep your audience wanting to keep reading and almost like anticipating your
emails that they can't wait for them to arrive in their inbox is you want to end with an open loop.
Like a cliffhanger, something that's like I need to know what happened next. What's next? Think of
like when you watch TV shows or soap operas or that... there's that hook that keeps you wanting to
watch the next episode. Think of Netflix, are you still watching? Yeah, I'm still watching. I need to
know what happened on Stranger Things is Eleven still there like what's happening? Think of how you can
create a cliffhanger in your content. You can do things like where you have this big story that
opens to this big epiphany moment, you can say I'll tell you what happened in the next email.
In the meantime, click here to check this thing out. Oh, it keeps on the edge of their seat and now they
want to stay tuned for that next email. It's funny sometimes you might even have people responding
to the email saying I need to know what happened, which is great because if email providers see that
people are responding to your emails, that's also going to help your status in the email marketing
universe gods, I don't know how it works. But when those systems see that people are engaging and
responding to your emails, that's going to help your deliverability. Your email sequences are so
important because the fruit is in the follow up. If you don't have the right email sequences in place,
you could be leaving so much money on the table. If you're looking for more strategies to explode
your monthly revenue and effortlessly ascend even brand new audience members to your high ticket
offers, I want you to click the link below in the description. I've created for you a free infinite
cashflow blueprint. It's a free video series where I'm going to walk you through every day of how to
create your infinite cashflow systems to ascend your audiences from hello to high ticket.