Hi everyone, I'm Krista Seiden,
Analytics Advocate at Google, and today I'm joined
by Rotimi Iziduh, who is a
Product Manager on Google Optimize.
In this Quick Video Rotini is going to walk
us how to Get Ready for Your First
Experiment in Optimize Free,
or really how to set up your container and your
account to get ready for that experiment.
So with that I'm going to go ahead and
hand it over to Rotimi. Awesome. Thank you Krista.
Once you initially get access to go Google Optimize
you will be in the Google Optimize Accounts page.
While you are there you have the option to view the
accounts that you have as well as any
containers a part of those accounts.
Google Optimize automatically creates you,
creates for you a default account
called My Account, as well as a default
contain and in My Container.
From this view you can actually edit the account details
of that default account
as well as any other container information.
With that said most of your work will
be done within the container.
So let's go through and check out what's in my container.
Once you access the Container View
you're presented with this handy
checklist to the right.
These provides for you the sequence of
steps that you need to complete in order
to be able to create experiments in Google Optimize.
The first step is to link to a Google Analytics property.
So go ahead and click on the Link Property button.
Once you do so Google Optimize
automatically pulls in all of the
GA properties that you have access to.
In this case I only have access to my sample website.
At once that is completed
you need to select at least one view.
Note that Google Optimize uses these views to
collect goals, objectives, and other
useful metrics during the experiment.
So go ahead and link to our GA property.
Once that step is completed you get a prompt
asking to Add Optimize snippet to your site.
The Optimize snippet is what
actually runs experiments and creates
the various variations for your
customers to try out.
So we click on the Get Snippet button
and you're presented with the Optimize Analytics snippets.
This is actually a very simple process,
and only requires that you copy one line of code
from here, in this case,
that is the one outline that is bolded,
and you need to then place it in your GA tracking code.
So I have some sample GA
tracking code set up here, and you would
just need to add that line that was bolded
previously at this point.
Additionally it is also recommended that
you add the page hiding snippets.
The page hiding basically helps to minimize any
flickering that could occur as the
variations have been created for your customers.
To do so simply copy this snippet
of code below here, and add that as early
in your head tag as possible.
This is not mandatory but it's
definitely recommend that to get the
best experience with Google Optimize.
Alternatively you can install the
Google Optimize snippets using the
Google Tag Manager. To do so please follow the
instructions outlined in the Help Center
article on Deploying Optimize With Tag Manager.
Now that we have created,
now that we have installed the Optimize snippet,
we actually ready to go.
Please note that the install Optimize
snippet step will not be automatically checked
as it is something that you need
to validate on your own.
Great. Thanks Rotimi. That was really good
overview of how you can really quickly
get set up to start your first
experiment in Google Optimize.
Thank you Krista.