♪ Instrumental music playing ♪
Apple Specialist: Hi. I'm Von,
and I'm here at the Apple Store
to tell you all about the new iPhone 15.
This year, there are four amazing new iPhones -
iPhone 15, iPhone 15 Plus,
iPhone 15 Pro and iPhone 15 Pro Max.
After you learn about the new iPhones,
it will help you decide which is the right one for you.
iPhone 15 Pro and iPhone 15 Pro Max
feature a first for iPhone -
they're made with aerospace-grade titanium.
And iPhone 15 and iPhone 15 Plus feature a durable
aluminium design with colour-infused glass.
I'm going to explain the differences between them.
iPhone 15 and iPhone 15 Plus come in five colours.
And iPhone 15 Pro and iPhone 15 Pro Max
come in four colours.
All of these new iPhones have some incredible features.
iPhone 15 and iPhone 15 Plus come with a colour-infused
glass design, Dynamic Island, and amazing camera features,
like a 48 megapixel Main camera with 2x Telephoto
and the next generation of portraits -
all powered by the A16 Bionic chip.
They also feature all-day battery life,
Ceramic Shield, water resistance
and a USB-C connector.
And iPhone 15 Pro and iPhone 15 Pro Max go even further
with innovations like a titanium design,
a customisable Action button,
the new A17 Pro chip, our most advanced
Pro camera system yet with 7 pro lenses, a 48 megapixel
Pro Main camera, a 3x Telephoto camera on
iPhone 15 Pro, a 5x Telephoto camera on iPhone 15 Pro Max,
new video formats like 4K60 ProRes,
and a USB-C connector with USB 3 speed.
And when you're ready to discover more,
you can always go online or to an Apple Store
where it's easy to buy and set up a new device.
I like these colours myself.
We've got a lot to cover.
Let's head this way.
[DOOR OPENING]
See you later!
Coworker 1: Has that door always been there?
Apple Specialist: For the first time ever,
iPhone 15 Pro and iPhone 15 Pro Max
are made with aerospace-grade titanium.
Engineer 1: Did you say titanium?
What an incredible material.
It's light, strong and crucial for space exploration.
Mind if I...?
Apple Specialist: Titanium makes our lightest Pro models yet.
They've also been redesigned with contoured edges,
so it feels amazing in your hand.
Engineer 1: Oh, wow. That's light.
Apple Specialist: Oh, and check this out,
the new Action button.
It adds a whole new layer
of customisation just for the Pro models.
Don't worry, it can still silence your phone.
But now you can assign it new functions,
or customise it to do almost anything you want.
Like launch camera, turn on flashlight,
or record a voice memo.
The design updates don't stop at Pro.
iPhone 15 and 15 Plus feature a durable,
colour-infused glass, a textured matte finish
and contoured edges.
iPhone 15 also features Dynamic Island
so you can easily see your alerts and activities
like sports scores, flight info, and maps -
you can even control your music - all in one place.
Engineer 2: Hi... We made contact!
Engineer 1: What? I can't believe it!
[CHEERING]
Apple Specialist: Wow. They sure love Dynamic Island.
So whether you're loving the colour-infused
glass of iPhone 15 or the stunning titanium
of iPhone 15 Pro, you're getting an innovative design.
And with features like Dynamic Island and Action button,
they're even more intuitive and versatile.
[DOOR OPENING]
Hey!
Apple Specialist: These new iPhones are seriously powerful.
iPhone 15 and iPhone 15 Plus are powered by
the A16 Bionic chip.
This means you get serious performance across
all kinds of apps and features, plus all-day battery life.
Roomate 1: That's enough battery to finish the season.
Can't wait for the finale!
Apple Specialist: And this year, iPhone 15 Pro is
powered by the game- changing A17 Pro chip.
A17 Pro is capable of pro-level graphics and ray tracing.
So you'll enjoy more realistic and immersive experiences
from advanced mobile games.
In other words, it looks amazing.
[GAME SOUNDS]
Roommate 2: So true.
Apple Specialist: With the A16 Bionic,
the new A17 Pro, and incredible graphics,
these are the most powerful, efficient iPhones yet.
They aren't only going to massively
improve the way you watch and play -
they also enable exciting new camera features.
[DOOR OPENING]
♪ Upbeat music playing ♪
[CAMERA CLICKING]
Apple Specialist: iPhone 15 and iPhone 15 Plus
now have a 48 megapixel camera
with an optical-quality, 2x Telephoto.
And with the Ultra Wide camera,
now you have three zoom levels.
This new camera system lets you take super-high-resolution
photos, giving you impressive image quality.
Plus, photos have a practical file size
that's great for storing and sharing,
so it's perfect for your daily life.
You can turn a picture into a portrait,
even if you didn't shoot it in Portrait mode.
Just select your photo, tap Edit, tap Portrait,
adjust the depth of field, and voilà.
You can even change the focus
to a new subject after you've taken the photo.
The new Pro camera system offers even more versatility,
allowing you to shoot in additional focal lengths.
And iPhone 15 Pro Max has something completely new -
a powerful 5x Telephoto camera.
So you can shoot from ultra-wide...
...to extremely tight.
All thanks to the longest focal length ever on an iPhone.
It's a bit like...
Model: ...having seven professional lenses
in your pocket?
Apple Specialist: Exactly!
And the front-facing camera features
huge improvements to Night mode and Portrait photos.
Hold on, I've got to take advantage of a set like this.
[CAMERA CLICKING]
Looking good!
The new camera systems on iPhone 15 and iPhone 15 Pro
offer incredible photos, stunning portraits,
and powerful zoom.
So, if you're looking for the best iPhone cameras yet,
there's never been a better time to upgrade.
And photography is just the beginning.
♪ Upbeat music playing ♪
PA: Clear the set! [VIDEO RECORDING SOUND]
Assistant Director: Rolling in five.
Apple Specialist: Every new iPhone
can help you capture fantastic videos.
iPhone 15 and iPhone 15 Plus can shoot video with a 2x Telephoto,
and come with great features
like Action mode and Cinematic mode.
Oh, hey!
iPhone 15 Pro and 15 Pro Max come with those features,
plus professional-grade filmmaking tools
that bring your projects to life -
whether you're shooting a video of your kid's football game
or a feature film.
Director: Perfect timing. We're ready to roll.
Apple Specialist: All new iPhones
have a USB-C connector.
And the Pro models take USB-C to the next level,
supporting USB 3 speed, for up to 20x faster transfers.
Now you can shoot in ProRes 4K at 60 frames per second
when recording directly to an external drive.
PA: Quiet on the set!
Director: Let's roll.
[RECORDING CLICK]
Director: Rolling!
Apple Specialist: Action! ♪ Suspenseful music playing ♪
[LANDING]
Director: Cut!
Nice work.
Apple Specialist: iPhone 15 Pro supports Hollywood standard
pro formats, massively improving the workflow
between shooting and post-production.
Like colouring, editing, and adding VFX to your footage.
Director: Loving how this turned out.
What other movies have you shot?
Apple Specialist: Do videos of my cat count?
Director: Oh, cinema vérité. Very cool.
Apple Specialist: So, if you're looking for
the most powerful filmmaking iPhone ever -
or the most cinematic videos of your cat -
iPhone 15 Pro might be the one for you.
Director: Alright, I'm in. Where can I upgrade?
Apple Specialist: Y'know, I've got just the place.
Right this way...
[DOOR OPENING]
Apple Specialist: Hey!
It's easy to upgrade or switch to iPhone.
You can trade-in online right from your phone,
with options for in-store pickup or fast, free delivery.
If you'd like to visit us in an Apple Store,
you can trade in your current device - iPhone or otherwise -
and can get credit toward a new iPhone.
We'll even help set it up and connect it to your carrier.
Plus, you can get extra peace of mind
when you add AppleCare+.
So that's the exciting news about iPhone 15,
iPhone 15 Plus, iPhone 15 Pro
and iPhone 15 Pro Max.
With their stunning new designs, powerful performance,
and incredible camera updates,
there's sure to be an iPhone that's perfect for you.
Thanks for watching.
♪ Instrumental music playing ♪