You keep creating video content but somehow don't manage to keep your
audience interested until the end of the video?
Then stay tuned because in this video I will teach you how to make
engaging video content and I will show you with actionable tips how you can
keep your audience interested until the very end of the video, and I
suggest you stay until the very end of this video because
after the list of super actionable tips I will share with you
a whole playlist on YouTube SEO, YouTube optimization, and mistakes to not
making YouTube in 2020. Hey everyone! I'm Chiara from SEMrush and in
this video we'll see together how to make engaging video content
for your users and your audience. Now the first tip is to hook
the user from the very beginning, as you may have noticed my intro was clear and
direct to the point: why you're here, what you'll learn that you
didn't know before, and why you should stay until the very
end. "Stay tuned because in this video I will
teach you how to make engaging video content and I will show
you with actionable tips how you can keep your audience interested
until the very end of the video". So don't waste your time explaining who you are,
what your job title is. The first 10 seconds of the videos are
crucial, and they literally are a matter of life and death.
Not like really life and death but death of your watch time
and death of traffic to your videos, so really make sure that you can hook the
users from the very beginning: first 10 seconds!
The second tip is to research a topic to find the most
relevant keywords for your title. The title is
fundamental, you have to generate at least a few title ideas and check their
search volumes before you even start recording videos. For
example, for this video specifically I considered
the primary keywords "video", "engaging video" and "video content"
I've checked them out in SEMrush's Keyword Overview and took the one that
you see now. The keyword "video" by itself was
just too hard to tackle, it's too generic and too broad, it
answers too many questions and queries. If you google it, in fact, in the SERP
you'll find music videos and all sorts of videos that don't actually
answer the specific question I'm trying to answer with this video
which is "how to make engaging video content".
That's why I decided to go for "video content" as my target keyword
but I also tried to get the search volume of "engaging videos" by adding the
adjective "engaging" to my title. The third tip is to
use time triggered cards, this will be extremely helpful in keeping people
on your channel, interested in your content, and providing them
with related video content to what they're watching right now.
For example, if you want to know more about keyword research, how to do it, and
how to find the best keywords for your videos, well,
here's a little card for you with suggestions on how to do keyword
research. So I suggest you click the link that you have seen above my head
Now, the fourth tip is to use timestamps, in fact, user
experience is not only important on websites
it's also extremely crucial on videos. If you provide your audience with
timestamps they will already be able to see
the key points and the crucial parts of your videos
like what we have here: this will help users understand and get the general
idea about the content faster and it will increase your chances to
appear in the youtube search results. And, yes, I know some people say that
putting timestamps decreases your watch time, which is not
what we want, but let me tell you something:
the most important thing when you're making a video or when you're generally
making content is to provide people with value
if they like what they saw in your video, even if they watch 8 minutes out of 13,
they will watch another video and your watch time will be increased
by that action. So, yes! I'm in the "yes timestamps team"
let me know in the comments if you're in the "no timestamps team"
Number five is to always have captions on your videos: according to a new report
from Verizon Media and Ad Buyer Public's Media, a survey of U.S.
consumers found that 92 percent view videos with the sound off on mobile
and 83 watch videos with sound off in general
Forgot your headphones at home? You're putting your kids to sleep? *inaudible gibberish*
Or what if the audio is like super horrible like that?
Yeah I bet you didn't like that, right? I didn't like making that either, I'm sorry,
but yes! Audio is the most important thing in video,
I know it sounds crazy but it is because you would be willing
to listen to me if you didn't see me that well, but
you would not be able to stay until the end of the video if you didn't hear me
well so that's extremely important and always
put attention to that aspect. Moreover, text captions
will also make your video much better visible for the search engines
because the more written content you give Google,
the more Google will index it and rank it
Number six is to always ask people to subscribe: from our channel experience
people are subscribing to our latest videos over three
times more often now that we ask them to do so
and keep our subscribe button visible at all time (and in case you missed it
here's the button) If you feel like it subscribe to the channel and activate
the notification bell so that you never miss the content that we'll be posting
on marketing and just in general the digital world.
So yeah that's how you make engaging videos
and that's how you keep your audience interested until the very end
and if you appreciated the video click the like button subscribe to the channel
and activate the notification bell.... and yes of course I didn't forget about
my promise: here is the playlist that I promised you
about YouTube. I don't know where I'm gonna put it yet but it's somewhere,it's
gonna appear around me you'll see it in the screen
Thank you so much and please again subscribe to the channel to make us
understand that we're going the right way
I really hope you enjoyed this video and you found it useful if so
let me know in the comments below. I'll see you in the next one thank you so much for listening.
Ciao!