Happy birthday Millie Bobby Brown, and happy Saturday, my fellow strangers!
It’s Mrs. Strange here again!
On today’s episode for Stranger Universe, I will talk about why Stranger Things 4 will
be released in two separate volumes.
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And now, let us begin...
On February 17, 2022, Netflix finally revealed the release date for the highly anticipated
fourth season of Stranger Things.
Only that, it’s not one, but two separate release dates.
In a shocking plot twist, Stranger Things 4 will be released in two separate volumes,
with Volume 1 coming out on May 27th, 2022, which is Memorial Day weekend here in the
US.
Volume 2 will come out five weeks later on July 1st, 2022, which is Canada Day as well
as the beginning of the Fourth of July weekend.
You can tell that Netflix is making a big event out of season 4, using long weekends
and holidays to be release each half of the season, which will help them generate even
more subscribers and money.
At the end of the day, Netflix is all about the business, and right now we’re in the
peak of the streaming wars.
When Stranger Things season 3 came out three years ago, the only competition that Netflix
had was Amazon, which was nowhere near a threat, and it still isn’t a threat arguably.
They also competed against Hulu, but it was not to worry about.
But now we have Disney Plus, HBO Max, Peacock, and Paramount Plus, among few others.
The pandemic has accelerated the growth of the streamers, not just Netflix but primarily
Disney with their new streaming service that just turned 2 years old in November.
Combine with the fact that Disney owns Hulu, and has perhaps the most attractive library
of content and IP, you could see why many analysts think that Disney Plus will surpass
Netflix as the biggest streaming service in 2024 or 2025.
With that said, you could see why Netflix is starting to change up the way they release
content.
The release strategy that they are doing with Stranger Things has been done previously with
other shows like Lucifer, Ozark, and Money Heist.
On top of that, the times are changing, and the days of binge-watching shows are slowly
coming to an end.
Nowadays, the streaming shows that people can’t stop talking about are the ones that
are released in a weekly manner, just like regular tv.
When Disney Plus released their flagship Star Wars series “The Mandalorian” as weekly
episodes, there were a few complaints initially, but the show was good enough to warrant making
people wait.
For nearly two full months, the Internet was abuzz with talk and hype about the series
each week would bring speculation as to what would happen, countless websites and YouTubers
would be discussing the week’s episode and giving their theories about what might be
to come.
Disney continued the weekly release schedule for other shows such as the Marvel series
“WandaVision” and “Loki” which, again, led to months of hype, discussion and excitement.
It is possible that Netflix saw how their competition was gaining buzz with their shows
by releasing them in a weekly manner.
With three years in between Stranger Things season 3 and 4, it is possible that Netflix
wants to generate a lot of activity and conversation for the series throughout the summer of 2022
as a way to make up for the large gap.
As for us the fans, think about it for a second.
We are going to have an entire month in to speculate about the second half of Stranger
Things 4.
You’re going to see it everywhere, on social media, on TikTok, merchandise in stores, people
talking about it everywhere.
Even though season 3 had a massive premiere in viewership, conversation on it died off
as the weeks went by since everyone saw it in one sitting and at different times.
Some fans saw it earlier than others, and didn’t have people to discuss the season
with.
It will be a lot of fun this way since the hype for Stranger Things season 4 will be
built in between both volumes as well as after the second volume comes out.
Get ready for a ton of Stranger Universe videos this summer.
Overall, very exciting times.
And that is all that we have for today.
Do you love or hate the idea of releasing Stranger Things 4 in two volumes?
Today’s special shout-out is for autumnbrxxze!
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This episode was brought to you by Mrs. Strange, and this is Stranger Universe.