What's up you guys Jason Wardrop here
and in this video
I'm gonna break down how to get facebook page likes for just one penny per page light and then I'm actually gonna
Completely debunk that and tell you why you should never even do that with your business. So first, let's jump onto my computer
I'm gonna walk you through exactly
Step by step how to go through build out the campaign how to get those 1 cent likes cuz I know
Although after watching this whole video and I say why you should never do this
I know some of you guys are still gonna want to go through and get more Facebook page likes
So I want to still show you guys but at the end of day it actually is not a good thing and I'll break that
Down here in just a second now
They're actually used to be more ways to go through and get page likes like you could go to a site like Fiverr
Fiverr.com and you could go through and buy page likes for just five bucks
You spend five bucks, and somebody would go through and send all these likes towards your page
but they were all pretty much fake accounts fake likes and so
Facebook's pretty much. They they've gone after every single person that does that now and they're pretty much shutting them down
They send them a cease and desist and so that's not really a thing
but you can still go through and
Get page likes for just a penny or even sometimes less than a penny through the Facebook Ads manager
So first things first, let's jump on to Facebook
Let's jump on my computer and I'm gonna break that down exactly how to do that for you. Alright guys
So here we are and as you guys can see right here. This is a page likes campaign that I ran
It was actually three cents. It looks like
It was one penny for a while there
But this was something that I ran
Naively about a year ago to go through and get page likes for a Facebook page that I run for
So I want to show you guys how to set this up. You guys are interesting that and then here in a second
I'm actually gonna debunk in basically saying why it's actually the worst thing and I know
Firsthand from experience from going through and actually running these advertising campaigns, right?
So let's jump over here to this little advertising campaign
Okay, perfect. So if we come over here and click on create
We will go through and ask us to choose a campaign objective
so the objective that we want to choose if we're going for page likes is
Engagement right here and then you just click on page likes
Okay
Because Facebook knows they've got a lot of information and they know people that are more like Peet's who actually liked your page versus people
Were like - like a post or comment on a post or click to your website watch video, whatever it is
so then we'll come over here and
We will choose the page. So let's say we want to use the chiropractor page or something like this
okay, and then the the most
inexpensive
Audiences on Facebook are audiences that are not in the United States
All right. So if we come over here we can go through and we just say everyone in this location
Okay, because we want to make this as broad as possible
And then what you'll do is you'll just come over here and you just type in worldwide
Okay, so you see the region worldwide so it's not specific to any country or anything like that
You just click on worldwide and then you've got like what is this almost two billion people?
Right here that it could potentially reach. So page likes you're gonna get about 190 to 1200
The reach is massive and this is probably on a fairly small budget
So the thing is that Facebook is gonna get you a lowest cost per result the more broad your audiences
So if we say everyone in the world said pretty much everyone on Facebook and we all pretty much open the range just whoever
It doesn't matter the gender doesn't matter what language they speak no matter what and we just come down here
We leave all the target the same
Placements just recommended whatever it might be and then we are spending
$25 per day and look we can get up to 190 to 1200 likes which obviously these are just more estimations
It's not like guarantees that we're gonna get that
But that's kind of the number they go off of so then moving down here
You just leave everything the same and then you just run a basic
ad for your Facebook page inviting that person to like your Facebook page you can just say, you know, like
the page
and you'll
Get this freebie, right?
Like you could give them like a free download to give them a free whatever
Just so they can go through and just like a little hook to get them to actually like your Facebook page
And so that's it guys
It's very simple you go through you create an engagement ad you or engagement
Campaign for page likes you target everyone in the world. You make that audiences as possible. You run this
It's literally gonna generate likes for one, two, three cent so very easy, very simple
However, let me quickly break down exactly why you probably do not want to do this. Alright, so that was pretty simple, right?
It's not too hard to go through you can spend literally five bucks a day ten bucks day
whatever you want to spend and
Go get a lot more likes if you have a brand new Facebook page, or if you have an existing Facebook page
But you just wanted to go through and scale things up to the next level now
Let's break down three key things of why you actually do not ever want to do this now
The first one is because if you look at the way we set up this ad campaign
Those likes those people liking your page. They're not in your target demographic, right?
They're just like some random people to go through and just get all these cheap likes to go through and boost your numbers right now
You might be thinking. Well, it's great because I want to go through
I want to get more followers and want to get more likes. I want to get all this stuff
but at the end the day if it's not your target demographic
Following you then. What does it really do anything for your business doesn't do anything, right? So you might have the argument
Well, Jason
I'm gonna go through and I'm gonna go change up some of the targeting and the interest and all that and I'm only gonna target
my ideal demographic argot market
well
The only problem with that is if you go through and do that
To get someone to like your page just one person. They usually cost at least
$1 now, if you're really advanced with facebook advertising and you do some ninja techniques and stuff like that
You can maybe get it down to 50 Cent's but for me
I'm not really willing to spend
$100 just to get 100 likes on my Facebook page. It just seems completely worthless. There's no point to it
I would rather spend that $100 to
Generate leads for my actual business is actually gonna make me money now along with these people not being in your ideal target
Demographic this is gonna cause your engagement to be extremely low which creates two more problems, right?
So there's something called Facebook EdgeRank, which is basically Facebook looks how engaged your followers are with all your posts
and so they see like how interesting those posts are and how much people want to actually go through and engage with them and
If you're not getting a lot of people engaging with your posts then Facebook on your next pulse
They're actually gonna show it to a lot less people so you don't want to go through and just get this wide
Audience just to have that big number
You want to have people who are engaged with your content? And so that you're gonna get more likes and comments and shares
So just organically Facebook's gonna show your posts to more people
Alright another thing to look at when you come to the engagement with your posts
It's just the credibility right like we've all seen those accounts on Instagram on Facebook or any other any other place where you know
They've got ten thousand followers and they might get 10 likes on every single post or they might have a hundred thousand followers
And they might get 15 to 20
Right and so me as the end user or you as the end user going through surfing on Instagram or Facebook and we see this
It just doesn't create a lot of credibility for that person
Yes, you might click to their page and they might have ten thousand five thousand whatever thousands of likes
But if they're not getting likes and comments and shares and they're not getting that engagement then it kind of just like makes that credibility
Completely go away for that person
Now the second big reason why you really shouldn't do this is because organic Reach is at an all-time low
so that's basically going through and making a post on Facebook and
Organically, that means you don't have to pay any money. How many people are actually going to see that post now?
I've got a decent sized fall and I got about 30,000 people that liked my Facebook page
but pretty consistently I'll get less than
1% of those people actually being reached organically any time I make a post
All right
And that really doesn't matter if I'm getting lots of likes or comments or shares
Just like it's very difficult to get more than a thousand people reached organically without putting any money behind it
So Facebook's moving so heavily towards their advertising
Dollars and they want you to go through it and push more money to your ad spend and that because that's obviously how they make
money and so because of that they're actually pulling back a lot on the reach of
These business pages and especially with the latest data scandal
What they're doing is they're trying to show more users more things that they like right? Whereas a
Business page because it is business-related
You know most users aren't going on there for a social engagement
with a business or going on for social engagement with their friends and so
you have to go through and put a lot more money behind things nowadays to get them seen anyway, so once again
there's no real reason to go through and have
10,000 20,000 30,000 likes on your Facebook page because you make a post less than 1% of those people are gonna see it and
It just really doesn't benefit you at the end of the day
Now the third reason I would say that it's really not that important to go through and do exactly what I just showed you guys
is because likes
Don't equal money, right and you might argue
I've heard this argument before on this channel and people will say like well Jason
I need like I need some Facebook Likes cuz I need the credibility and I need to build the trust
I need to get like that initial thousand or three thousand or five thousand
Whatever number of likes that you feel like you need but once again likes don't equal money
All right. Now if you're going through and you're putting money into your business on
Facebook on advertising
The whole goal of that is not to go through and just like get bigger better credibility. It's to make money, right?
So I would rather spend my hundred dollars or thousand dollars or whatever
It is on actually lead generation, right because then we can go through
we can nurture those leads and
we can get those leads to eventually like our page once they've actually opted in and become a lead and
That's just for free in addition to what we're already doing generating leads
and then from there we can nurture that person and
Sell or offer whatever we've got to offer and the truth is when you're going through and you're talking about well
I need the credibility. I need all this stuff
well
Most people when they're scrolling through their newsfeed on their phone or on their desktop or whatever it is and they see your sponsored ad
I would say
95% or 99%
Of people are not gonna click through to your actual Facebook page and go see how many likes that you have
Alright, they're gonna see your ad they're gonna see if it intrigues them or not
If it intrigues them they're going to click out to your landing page or wherever the pages your sending them
And then from there, they're gonna go through and opt-in and take it to the next level, right?
so the chances of somebody going through clicking to your actual Facebook page and seem like oh this person has
5,000 likes all probably opt into their ad versus oh this person only has 20 likes
I don't think I'm gonna opt into their ad that just doesn't happen, right?
So the big thing is just more going through having an intriguing offer intriguing ad that somebody's gonna click on
going to your landing page opt-in become a lead where you can actually make money and
then you can nurture and follow up with that person to sell your products or services or
Like we're saying earlier get them going back to like your Facebook page follow you on Instagram file
You want snapchat YouTube or whatever social platform you're going through and trying to build up
alright guys, so that is exactly how to go through and get
Facebook page likes for just one penny per page like we broke down it showed you exactly how to do that
And then also I broke down exactly why I would completely not do that
And if you guys want to go through and actually generate leads
I've got a whole bunch of other videos that I'll actually link to down in the description
that show you exactly how to go through and
Generate real leads set up Facebook ad campaigns that are actually gonna help you build your business
instead of going and investing money on just vanity metrics of like, oh, I've got this big following but guys
It really doesn't matter ki I know people who have a lot smaller followings that you know
Like less than 10,000 who are making a lot more money than people who have over a hundred thousand
So really it's a vanity metric it really doesn't matter at the end of day it all comes down to going through generating leads
Nurturing those leads and then closing them on your products your offerings. Whatever you're selling. Alright
So anyway guys if this video was helpful go ahead and comment down below
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