In this video, I will show you how to do keyword research with SEMrush.
So if you want to find low competition keywords and get to the top of Google easily, just
keep watching this video.
Step 1 is to create a semrush account.
You can use semrush for free but I've organized a 30-day trial of the pro plan so you can
try out all the features without any limitations.
To get a free trial of the pro plan, just click on the link in the resources section.
To start, click on the 30-day free trial.
And over here create your account as you would with any other service.
I usually go with my google account to speed up my registration process.
SEMRush will ask you for the card number, but don’t worry it won’t charge you anything
until the free trial is over.
And the good thing is that you can cancel your subscription at any time.
When you are in, you will land on the main screen where you can see your competitors,
organic traffic, domains, and more.
But for our keyword research, we need to go to the SEO dashboard over here.
Before you jump straight into researching your keywords make sure to create a list of
keywords that you want to use.
Let's say for example you have a graphic design company and you use canva.com to create your
graphic designs.
First of all, we need to create a list of keywords.
This can be something like this:
Over here you can brainstorm your ideas, describe your business, service, and so on.
To start our research we need to go to the keyword overview tab.
Over here in the search field type in your keyword.
If you type in Canva you will get some data.
Don’t worry about all the information here.
I'll explain it during our research process.
The first metric that is important to us is volume.
Over here you can see that the number of searches in the united states for our keyword canva
is 5 million and 46 million across the globe.
This keyword difficulty shows us how hard it is to be on the first page of google.
The higher the percentage, the harder it will be to achieve high rankings.
As you can see, it’s very hard for our keywords to rank high.
I might say, impossible.
So, to make things better we need to change some things.
If you go over here and change the country (Greece) you will see better results
But also, the volume is significantly lower.
Our goal is to find the keyword in the English language that has good search volume and low
keyword difficulty rating.
For that purpose, we can use the keyword magic tool.
Click it on the left side and you will get some nice recommendations to choose from.
But as you can see semrush offered us some keywords that are completely different from
our graphic design business like canvas credit union canvas alpine and so on…
To fix this we need to be more specific with our keywords.
Go back to the keyword overview and type in canva design.
As you can see the volume is lower, but keyword difficulty is also lower.
Don’t worry about the volume.
It’s always a good thing to rank for lower keywords and be first on google then use global
keywords and get no traffic at all.
Since this keyword is promising, let's analyze it a bit.
You are now familiar with volume and keyword difficulty, and on the right side, you can
see a trend graph and CPC and competition among the advertisers.
CPC is the Average price that advertisers pay for a user's click on an ad.
Over here the bigger number you see the better.
And competition represents the level of competition between advertisers bidding on the keyword.
Over here aim for lower numbers to avoid high competition.
Right now, our keyword is looking good.
If you want to expand on keyword research you can see how many people search your keywords
on mobile phones, and some historical data.
But useful information is below in keyword variations, questions, and related keywords.
Over here you can click on any of the data and you will be taken into the keyword magic
tool that we visited recently.
Play with the data until you find the great keyword to rank for.
Let’s say we want to write a blog post about canva and we want people to search for our
post
and land on our website where we offer some graphic design services.
To do that go to questions and over here you can see some questions that can serve as a
good title for a blog post.
Like, can you transfer canva designs to another account, or how to delete a shared design
on canva.
If we combine those two questions we have a good opportunity to drive about 2000 people
to your blog post.
And if only 1 percent of those people buy your graphic design service that turns into
20 clients, great right?
Of course, there are many factors to consider but at least we are on the good path.
We mentioned cpc before.
Or Cost Per Click
And as you can see, both are 0.
This means it’s not good for running ads on our website.
If you click on the CPC tab you can now see keywords that advertisers are willing to pay
you 12 dollars for clicking on their ad.
If you want to run ads on your site make sure that you choose high cpc keywords.
Also, you can sort by volume, trend, keyword difficulty, and more.
You notice lots of tabs in the upper menu.
These filters are very easy to use.
Just click and select for example keyword difficulty and sort out only those that are
easy enough to use.
You can also use broad, phrases or exact match to be more precise.
Also, filter by volume, intent, cost per click, and include or exclude keywords you want.
One nice feature here is related keywords.
If you click it, semrush will give you a list of related keywords that you can use to drive
traffic to your website.
For example, if I filter keywords to show me only possible keyword difficulty keywords,
I can see that a simple design has 4400 average searches per month so I can create a blog
post about
“How to create simple designs with canva” and target that keyword that is not necessarily
related to canva, but it can be used.
When you are satisfied with your keywords, you can simply select keywords you need and
click this to keyword manager, to create a list.
And if you click on the keyword manager you can see your selected keywords.
To export it, just click export, and export all of them or selection.
And now you can import those keywords into excel or google sheets.
To delete them, just select keywords you no longer need and hit the delete button.
Also, keyword popularity has a tendency to change over time,
so don’t forget to update metrics to get the latest data so you can work with the fresh
numbers.
This list covers what we did in 7 easy steps which go like this:
brainstorm keyword ideas and write them down
then search your keywords in the search bar
use the keyword magic tool to find other keywords of interest
apply filters for keyword difficulty
and then send the filtered list to the keyword manager
repeat steps 2-4 for any additional keywords
When you are done, refresh metrics from keyword manager to get the most accurate data.
So that wraps up how to do keyword research with Semrush.
It’s a very powerful tool that can greatly help you with your keyword research but also
you can use semrush to
unveil competitors' promotions strategies
find the best keyword for advertising campaigns
schedule and post content on social media and much, much more
So click the link in the resources section to try it out for yourself.