We are gonna make the claim that it's gonna block fat
at a percentage dependent on the individual.
Your t-shirts say "Minus Cal."
That's 'cause that's the brand name of the company.
When a consumer looks at it,
what do you think he's gonna think?
Minus Cal. Minus calories.
Right!
What is your strategy?
What is your distribution? Minus cals!
Their strategy is to make you think
that this is gonna reduce your calories.
Mark, let me ask my question. [ Chuckles ]
How long has this product been around?
We just launched.
I assume you have very little sales. Is that right?
Correct. That's correct.
Guys, I'm stunned you guys are dealing
and asking these questions. Do you sell it to other people, too?
Do you guys realize they just invented this product
out of nothing and gave it a name? Hold up. Hold up.
Here, if my understanding is right...
I'm trying to understand what I'm investing in, Mark.
...you have a bar that's high-fiber-weight. You're investing in air.
You have a bar that has natural things in it.
You're saying -- Mark, it's not -- Mark, let me just say this.
Mark, Mark. It's not air.
-Yes, it is. -It's not air.
-So, you took green -- -Mark, Mark, let me say this.
I have the data to back it up.
So, listen, if you want to get out, get out,
but you're wrong. No, I'm not wrong. So, listen.
No, you are wrong. You took green-tea extract, right,
and you invented a product called Choleve.
No, it's not green-tea extract. That's what you said.
I said it's derived from green tea.
We take a particular molecule.
We increase that concentration by 20 times.
Because that green-tea molecule can lower your cholesterol
by 20%, right?
Yes. Everybody knows that.
Everybody knows what?
So, listen, I find Mark's points potentially persuasive,
but in my philosophy, the way I like to eat
is ingredients you can see and pronounce, real food,
and I feel nature, over thousands of years,
has nurtured us in such ways
that we can just eat the real stuff.
Best of luck to you, but I'm out.
Here's where I'm at -- $500,000 for 20% of a startup
that has no revenue is way too high.
You asked for too much. You made a strategic error.
I'm out.
I don't know about Choleve, and I know that it's dangerous
to claim that certain products will do miraculous things,
like not have fat stay in your body...
Okay, not -- ...or whatever.
So I don't like to associate with those things.
I have no problem with you, but I'm out.
Look, I -- I'm so frustrated.
I have no idea. I really don't know what your business is.
I don't know what your strategy is.
I really don't know anything.
Mark, sometimes your level of arrogance really pisses me off.
Yeah, I -- And I -- Mark, let me --
And I'll only say that you don't give people a chance.
I wish I knew what their business was,
if you would let people talk.
You know what their product is, Robert.
Your level of arrogance sometimes
just surrounds the room, and you're a great guy --
I'll be respectful to you, Robert.
I won't say what I'm thinking.
It intimidates people.
And I'm just telling you, you might be 100% right.
I just wish I had the opportunity to hear it.
I know how hard people work to get on that floor.
You know what's even harder, Robert? And you don't give them a chance.
-You know what's even harder? -I'm out.
♪
Let me -- Let me just say one thing, please.
Neither one of us claimed
that if you take this product, you'll lose weight.
Look at your shirt!
I said neither one of us said we would lose weight.
Look at your shirt! What does your shirt say?
It says fewer calories, Mark.
Right. How do you lose weight?
May I please finish?
We're not claiming that you're going to lose weight.
We're saying that we are gonna take some fat out of your body.
Now, I don't care what you say.
I know what my science says, and you're wrong.
You're just plain wrong.
That particular molecule,
that extract also will help you on your weight.
It won't make you lose -- What did you just say?!
Let's -- Let's --
It won't make you lose weight. It will help you.
It will help you lose weight, but it won't make you lose weight.
Actually, Crom, now you're pissing me off.
[ Laughs ] You're digging a deeper hole. And I got to tell you, it's got nothing to do with Mark.
You're kind of losing credibility.
You just said you're not --
You said you're not losing weight.
What does it say right here?
I will stand behind the fact that the goal is to help --
Did you -- No, but -- Yeah. It's to help people lose weight.
No, I am happy to say --
O'Leary: Okay, guys, I think we're done here.
To everybody who's watching, don't buy it.
I'm out. 00:04:22.804,00:00:00.000 Okay.