- Hey guys, Sam here from keycommerce.com.
What's the difference between Google Ads and Facebook Ads
and which one should you use for your store?
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Guys, it really depends on your store, your products,
your niche, who your customers are
but hopefully this video will help you out a little bit.
Google works really well if people are going to Google
and searching for exactly what you sell.
Facebook is great
if you want to show off your product visually
and you know exactly who would buy your product.
Facebook is also great because it's very scalable
and you can target people that aren't looking for you yet.
Okay, so let's talk about Google.
And I teach a lot about Google Ads
here on my YouTube channel.
It's such an underrated platform for e-commerce
and very few store owners are using it
to its full potential.
A lot of people are obsess over Facebook
because that's what the gurus teach.
They teach to start with Facebook
but me and my clients were over here on Google Ads
and Google Shopping and we're getting tons of cheap clicks
and a lot more profits.
And Google is fantastic because you're targeting people
that have very high buying intent.
Think about it, people go to Google
when they're on a mission,
they want something in particular.
Maybe it's directions to get to the beach,
maybe they're looking for a type of restaurant
but also they have problems and they're looking
for a specific product to solve that problem.
It's kind of like Amazon, people go to Amazon
they often know what they have in mind
and they go there and search for the product.
It's very similar.
If you have a Shopify store, it's like on Amazon
but you have so much more control over your brand.
People go to Google
and they search for "Buy computer mouses."
You can then show a campaign and strategy
that only shows your ad and your website
if they search for this exact keyword, "Buy computer mouse."
You know exactly what they're looking for, a computer mouse,
and you know what their intent is, buy,
they're looking to buy this product online.
So you just need to write a good ad
that sends them to the right page
that has the computer mouse there for them to buy.
Super easy.
And this is the good thing about Google,
is that you can limit your traffic
to just people that are really searching for your products.
Now let's talk about Facebook.
Facebook is awesome
because there are so many users on Facebook
and you can get super granular with your targeting.
And maybe for your niche and your product, your store,
there are only a small amount of people
that are actually searching on Google for that product.
This means that you would have a limited amount of people
to draw from to get that search traffic.
But with Facebook, you can target audiences.
You can target people that don't even know about you
or know about your products
or that this sort of product exists yet.
So basically you can show your products to people
that don't know that they want it yet,
but they will once they see it.
And then you show it to them and they come and buy it.
It's a very visual platform
and you need to make sure that your creatives are engaging.
And keep in mind that when advertising on Facebook,
you're basically disrupting users
that are going through their feed.
They're scrolling through checking out memes
and other content that they like.
You want to show something that's valuable to them.
Something that entices them to stop,
click through and purchase.
It's disruptive advertising, a bit like a billboard.
Now what about combining both?
This is what I recommend
and what we use for so many e-commerce stores.
Google and Facebook feed into one another really well.
For example, starting with just Google and Google Shopping
allows you to feed your store with all these customers
at a really low cost per click
and start getting those initial conversions.
They go through your funnel, purchase your products
and they end up on your email list.
Well, you can then make sure
that you have the Facebook pixel installed on your store
from the get go, and then re-target on Facebook.
You can also build up your customer base
with the Google high intent traffic
and then turn to Facebook to run look like campaigns.
This means that you're using that Google traffic
that search intent to get your ideal customer base
through your funnel and get all that data.
You then turn to Facebook
and say find people just like these ideal customers.
It's an incredible strategy.
And I've seen it work beautifully with so many stores.
Many stores I've worked with, we started off
by just doing Google Shopping and Google search ads.
And then we turned to Facebook and scale up those campaigns
to with these Lookalike Audiences and retargeting.
Because usually when you start on Facebook,
you have to do a lot of testing,
testing audiences, testing creatives, testing offers.
This can shortcut the process to a large extent.
You'll still need to test, but it does make it a lot easier.
Also retargeting campaigns on each platform
will also re-target users on the other platform as well.
So people coming through your Facebook Ads
will also see Google retargeting ads
as well as retargeting ads on Facebook and Instagram.
So it basically allows you to get super broad
with your reach of these users, this traffic
for the retargeting campaigns across all of social media,
Facebook, Instagram as well as all over the web
with the display campaigns across blogs
and all these news websites
and all these other websites that have Adsense installed.
Alright guys, that's it for today.
Just a quick video showing the difference
between Google and Facebook Ads.
Like I said, I recommend using both
for your e-commerce store.
If this video was helpful, give it a thumbs up.
Let me know how you're using Google Ads
and Facebook Ads to grow your e-commerce store.
I'd love to hear about it.
If you haven't seen my other videos,
I go through a lot especially on the Google Ads,
Google Shopping site, check out my playlist.
They're very, very useful for you guys, fully free.
They're all there, so much value for you guys.
I made it to help you grow your store.
Anyway guys, thanks so much for watching
and I'll see you in the next video.
Bye for now.
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