I'm gonna guess you're probably spending a ton of money on social media ads or
social media content creation but just last month Cereal Entrepreneur did
$10,000 in sales from email remarketing campaigns and the best part about that
is we only spent one hundred and thirty one dollars and 25 cents last month on
email remarketing so to say that email marketing is dead would definitely be
false and in today's video we're gonna cover the best tips and information
you're gonna want to be aware of about email marketing in 2019 stay tuned here
we go welcome back everybody my name is Jordan Steen also known as Cereal
Entrepreneur and at this channel we talk all about starting a marketing agency
building an online personal brand with the YouTube channel or a blog or podcast
really just building any kind of online business and if you're interested in any
of those topics definitely hit the subscribe button and the notification
bell in the bottom right hand corner so you get updated with all of our future
videos free trainings and our giveaways that we do every single week so guys
email marketing is still one of the most valuable assets for building an online
marketing campaign or really a good remarketing system with your email
marketing campaigns the reason why is because like I mentioned in the
beginning I spent one hundred and thirty one dollars and twenty-five cents on
email remarketing for serial entrepreneurs
last month and we generated around ten thousand dollars in revenue just from
the email remarketing campaigns now the benefit is again we spent such a little
amount to make a ton of money so the ROI on that spend is definitely worth it and
not only that but once we have our campaign set up we don't have to really
do much to them on a week by week or even a day-by-day basis to maintain them
and make sure that they're still sending emails and still generating leads and
sales for us so I have five things that I want to cover for you guys really five
tips for email marketing that I want to share with you and we're gonna go into
my software and show you guys a little bit about our setup and what is relevant
in 2019 and why a lot of people's marketing campaigns via email aren't
working so let's get into that oh and a lot of you have questions about email
marketing and actually reaching out to get potential clients and if that's the
case we've actually put together a quick training on four templates that you can
use to attract customers with email so if you want that make sure to
see tuned to the end of the video and we'll give you access to that now before
we get into the screen share I want to share the first tip with you guys and
this is the most important one because a lot of people mess up in this area
that's why most people don't actually achieve leads or sales conversion with
their email campaigns and the first one is personalization what I mean by
personalization is making sure that the content you send isn't just broadcasted
to everyone in a list making sure that the content you send is actually
something that that viewer is going to be interested in that's why we're able
to maintain such high open rates and such high engagement because we don't
just send content to people that have no interest for example we have two courses
one on starting a blog and a YouTube channel or a personal brand and another
one on marketing agency I'm not gonna necessarily send people on who want to
start their own personal brand content about starting a marketing agency unless
they express interest which we can find out and I'll talk about a little bit
later but we don't want to broadcast every message to everybody and vice
versa the people in starting a marketing agency might not want to start a
personal brand so I wouldn't want to mix that material or that content that we
send to those people so make sure that you're personalizing the content making
sure that it reaches each person only based on the topics that they haven't
interested now people always ask me well how do I make sure that happens it comes
down to the next few steps I'm going to mention but it also comes down to just
making sure that when you create a content stream right or an automation
that you're not mixing the content in and broadcasting it to everybody it's
only sent to specific people on a specific list so let's break that down a
little bit more through my software that I'm gonna show you guys alright
everybody so the first thing we want to talk about is active campaign this is
the software that I recommend using for email marketing trust me guys especially
if you're doing a marketing agency or if you need multiple accounts for like
different businesses they give you a 25% discount after you purchase your second
account right so you're automatically getting 25% off of all accounts and then
as you add more accounts into your list if you sell you know marketing agency
accounts and you're reselling white labeling that service using this
platform then you can actually get more and bigger discounts as you increase the
amount of sales or people that you're putting onto the active campaign
platform so really really cool we're gonna leave a link below this video in
the top of the description if you want to sign up make sure you check it out there because we actually have a discount that
active campaign gives when you use our link this is active campaign this is the
dashboard what we're going to first start off talking about is automations
and the reason why automations are so important guys is because again it takes
the time out of you guys having to really create content every single day
right which means you can automate your business and spend more of that time in
other areas that actually do require your time and you know focusing on CPAs
as you guys hear me say which are cash producing activities that's what this
allows you to spend more time doing but you can see we have a ton of different
email automatically people who are not customers yet and then there are
automations for people who have become customers so like your onboarding
automation or an upsell automation that you have built into your strategy so
remember those things but what are we really trying to talk about here because
what's the hardest part is getting people to buy from your email content
right so how do you actually go about doing that and really again what it
comes down to is creating automations that are very personalized like we
mentioned in step one but also making sure that you have valuable offers
inside of them if you're going to do offers of some kind when you follow up
with these emails then you need to actually try and follow up with someone
so we've built in a process where we and not only that but we're tagging
everybody based on what type of automation they're entering so we have a
whole naming convention in an Excel document that says automation twelve is
starting a personal brand right and so we tagged these people so that way we
know what content they've viewed in the past and then we can create new
audiences and new lists of people to contact later with new products or
information or downloads or templates or lead magnets whatever it may be but we
can segment these people out and we know who we're talking to based on their
interests right because here's what we're doing this tag when they've been
through starting a personal brand this tells us they're interested in our broad
topic starting a personal brand then you can see we get down into other things
like your pricing or picking your marketing strategy monetizing your brand
right so what we could do and our monetizing your brand we give there's
six different ways that you can monetize a brand right you can do affiliate
marketing you can a vlog with partnership you can do ad
revenue of course there's so many different ways right and so what we did
was inside that email article we segmented down by which person or by
which people were clicking on which type of revenue model so for example if
people are clicking on how to build an online course we can then send those
people because they were tagged with online course now and then what we can
do is we can send them emails that are specific to content to building an
online program right so now we know that we're sending them content that they
have to be interested in not necessarily 100% but more than likely if they click
on something it means that they're much more likely to have interest in that
topic so building out your automations to where they're simple enough but where
you're also tagging people updating your contacts and tracking goals but that's
really the biggest thing guys running and creating automations taking time to
build out right so look here's our email for this well let's go into a different
one monetizing right you can see this is the
email right here and we talk more about monetizing the personal brand on that
document right there right so there's tons and tons of different stuff but
guys just remember that automations are super important this is what's going to
help you save time and money and effort when you start creating your marketing
campaign so spend time thinking about what value can you add and then once
you've added value and they've been through the email series for so long
then you can start to add your offers and your promotions to try and get them
to come back and buy and if you're wanting to learn more about our
automation sequences and actually how we built them out we've already put
together a video on that luckily for you so check out this video up here in the
top right hand corner now the third tip to email marketing that I want to go
into you guys with is mobile optimization this is definitely
important and really it's nothing you really need to concern yourself with
other than is the platform you're using automatically optimizing these emails
that they're sending for mobile devices if they are then you're good if they're
not then you need to check out a new platform in which case I definitely
again recommend active campaign because it's gonna make your email look like
this this is it actually will shrink it in and this is actually cutting it out I
see you over here on the right hand side it's like cutting it out on mobile it
doesn't actually do this again this is just an on screen example of it being
compressed that's what it looks like on mobile you need to have a mobile
optimized Oh a quick question for you guys are you currently using email
marketing at all in any of your campaigns whether it's
for your agency your personal brand or for your clients are you using email and
selling email if you are I want to see what types of emails you're writing are
you doing automations or are you doing broadcasts and if you're not doing it
say no I'm not using email marketing let me know something you plan to do to get
email marketing into your strategy for 2019 now the fourth thing that we're
going to talk about is important and we kind of mentioned it a little bit
earlier but it's segmenting your contacts into different lists and again
the only way you really do that is by segmenting them when they come into the
list and then once they enter into the content once they click on something or
view a specific email or take a specific action then you can tag them with other
actions for example we're able to tag people when they visit our website all
we have to do is put a link in the email to our website when someone clicks on it
we can track that right and so there's all types of things that you want to
track about a specific user so that way you know okay well they visited our
website which page did they visit the sales page for the digital marketing
tool or for the personal brand and we can tag based on that right when they
visit those sales pages now we know what email marketing content to send them
right it's what they're interested in it's what they're going to care about
and that's what that's the only way to do it when you when I keep telling you
guys send them information they care about and not all of the other stuff
this is how you do it it's through tagging it's through segmenting your
list into different lists of contacts based on their interests but not only
their interests also their intent do they plan to buy or are they still in
the beginning of the info and research stage right know where they're at in the
sales cycle but also know what content they care about
finally for tip number five a studies recently come out that shows that images
or pictures or video inside of email marketing campaigns actually make it
seem a little more spammy so one thing you actually might want to
consider doing is a strategy that we incorporate where we don't really put a
ton of actual content or images or anything like that visual inside our
email marketing all these are the content pieces right there so if I show
this all of our emails are pretty much just text with links and straight to the
point right most people think that those kinds of emails with images and stuff
it's spam so try to kind of mix up your strategy do some AB testing and say
okay what do our email campaigns perform like when we don't use images how do
they perform when we do use images and then test and make sure that you analyze
and then say okay make a decision whether you go A or B but as you
guys can see email marketing really isn't complicated and it's definitely a
huge moneymaker for people marketing online the question comes down to
whether you're truly building out your automation segmenting your contact lists
and sending them the information that they actually want to read or not that's
why we get messages from people all the time telling us how great our email
marketing content is because we actually focus on what you guys want to read and
want to see versus just trying to sell you all the time or sending you fluff
that doesn't actually help you you know reach your goal but that's it for
today's video thank you so much for watching if you stay until the end
well you're here so you definitely stayed till the end check out this video
in the top right hand corner that we promised you in the beginning it's on
for cold email templates to use to get your agency clients and you can even
take this strategy and incorporate it into the email marketing campaigns that
you create or your clients so definitely check that out thank you guys for
stopping by and I will see you guys on the next one but before I get out of
here hit that subscribe button and the notification bell that way you don't
miss a beat but I'm out for now Cereal Entrepreneur out bye guys
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