in the last two years I was able to grow a business
Instagram account from zero to 200 thousand without buying subscribers
without paying money growing it organically growing a community into one
of the largest drone pages on Instagram so stay tuned we're break down in this
video talk about how I did it in what rules what tools I used to do it so when
I first took over the drone nerds Instagram account it didn't really do
much it wasn't really moving so I took it over and the first plan was to start
posting high-quality content consistently three times a day three
times a day posting in the morning in the middle of the day and afternoon
finding high quality content curating the high quality content and only
posting the best quality content I say quality a lot but the key here is
quality people aren't going to follow your page if you're just posting ads if
you're just posting crappy photos over and over it really needs to be high
quality it needs to be the best quality you could find you need to spend some
time to find those photos one thing I tell people if you're in a business if
you have a niche owned that niche if you're in a business that sells
aquariums for a fish own that niche post the best high quality photos of fish
aquarium setups and own that you can find a lot of awesome user photos online
start to create that community comment on photos talk to people about your
niche the key is of finding a small niche and then capitalizing on that
niche and taking it over if you're a page that's doing fitness and you really
need to hone in on what type of fitness you're doing if you're a page that talks
about houses get it kind of owned in and kind of have your own little niche
inside the house so you maybe look for modern houses or something that so if
you want to hone in on a niche and grow inside that small niche first and once
you grow and take over that small niche then you can branch out and that niche
of people will grow larger and larger the key really is to find a small niche
and capitalize on that another key is to be consistent be consistent every single
day post every single day I know it sounds like a lot of work but it really
isn't you need to just be able to post at least once a day I find the best time
to post is probably about 6 to 7 in the afternoon people getting off work it
also depends on your time zone if you live on the East Coast try to post in
the East Coast time zone if you live on the west coast think about your time
zones there what's your demographic if you're looking at the overall United
States as a business as your Democratic marketing aim for the East Coast
aim for the west coast and then capitalize on that hole
timeframe so you don't wanna be posting stuff too late at night you only post
stuff too early in the morning because you are gonna miss out on it it's gonna
end up at the bottom of their feet and they're not gonna see it the key really
is to communicate with your followers to find out what they want to see so if you
see that you post a photo of a drone it gets a lot of likes then you post a
photo of a camera gets no likes obviously people want to see the drone
more so keep posting content that people want to see remember you're engaging
your followers you're engaging the viewer and you're making them want to
come back for more the reason they're gonna follow you is that they want to
see your post quality is key consistency is key and figuring out your niche so
those are three things three keys really growing a business page on Instagram
first just try to grow inside that small community reach out to other pages other
influencers individuals that can promote your product if you saw a product you
gotta figure out the influencers in your little niche that have a larger
following always find people who have larger followings than you do who will
have quality content and figure out a way to partner with them sometimes it
costs money if you're gonna pay someone money to do that sometimes you might
need to give them a product to promote kind of a giveaway with drone nerds one
of things I always did is I'd find key influencers offer them products to
promote us at the beginning nowadays I don't really do that anymore because now
we're almost to 200,000 followers we're the second largest drone Instagram page
in the world right below DJI the goal for this year is to raise 250,000
followers by the end of the year I might be pushing it but it's better to aim
high than aim low another thing you really need to focus on is your branding
make sure your logo is good make sure your logo identifies what your brand is
don't just put two initials there so people don't understand what it is when
they're searching when they're looking through different pages you want to make
sure you stand out so people know right away okay that's drill nerds BAM that's
them another thing you want to work on is figuring out the hashtag that really
works for you obviously drone Ertz is our hashtag people always tag us out
there promoting us through those hashtags
and it works great you can use different websites to figure out the best hashtags
for your niche quality is king but also quantity so you need to be able to focus
on posting twice maybe three times a day in the morning in the middle of the day
and afternoon using your story be interactive interact with your followers
leave comments like their photos talk to them interact and they will in turn
promote you they will in turn help you grow your page over time so that's a lot
different keys to work on but I said the big thing is to focus on your
niche focus on quality be consistent and grow that page if you haven't already
make sure you subscribe the channel to learn more about Instagram and some of
my secrets to using Instagram and how to monetize your Instagram page how to grow
your business page to promote your products that you're selling