Daddy Clay: Ones and zeroes can get danger to your kids.
Find out why, next.
[music] Daddy Brad: Today's episode is brought to
you by BabyBjorn.
In the design of all their products, "Safety comes first," BabyBjorn.
Daddy Clay: It's a digital world, we've heard it a million times but, as parents we sometimes
forget that it's incumbent upon us to stay on our digital pose to find out as much information
as we can, about ways to keep our kids safe when they venture into the digital world.
While we're here, at the offices of Gemalto, an international giant in the field of digital
security, let's go inside and find out what we can learn.
Ray Wizbowski: Gemalto is a world leader in digital security.
Our local headquarters here in Austin, Texas provide us a unique vantage point within the
US market.
What we do is we provide technology that secures digital interaction.
That's everything from your mobile phone to using your banking card to traveling and using
your electronic passport.
All of these devices have your identity associated with them.
When you call on a mobile phone, you're transmitting who you are to the carrier.
We provide the sim card that ensures that interaction is safe and secure.
When you're using your banking card, when you're transacting that information, we're
providing the security behind that.
From Gemalto's perspective, we live in the digital world.
The digital world is our home and we want to make that home safe for all to interact.
In this case, absolutely, we want to make sure our children are safe as they're entering
that digital world.
That means giving parents resources to understand how their kids are acting online and what
they can do to help safeguard those interactions.
When the child goes online, that the parents can look at the tips to understand what can
I do to limit their access?
What can I do to keep others from gaining access to my children?
How can I talk to my children and allow them to understand both the benefits and the dangers
of an online world?
By and large, we believe that the children are having online are OK.
We need to be able to open up that channel for parents to talk to their children about
their threats.
It can't be that the world is a bad place and everything you do and anybody you interact
with online is going to be bad.
But, we know from some surveys that about 25 percent of children do get approached online
and talk to those people online, even though they don't know them in the physical world.
The scarier statistic is that 18 percent of those ask for a picture and pictures are actually
sent.
From the site, we give you tips on how to talk to your children, tips on how to safeguard
that information, tips on how to walk down certain aspects of that online experience
so, that the kids are governed by the rules that you put in place.
One of the unique features of JustaskGemalto.com is the fact that you can come and you can
pose a question.
We have a team of security experts who review those questions and then post the answers
to those questions.
This is more like a form where you post a question as a concerned parent and we have
the opportunity to look at that, review it and then abrogate several questions into what
would become our tips.
Our tips are really guided by the user interaction.
You come, you ask questions, we'll see similar questions popping up and then, we'll post
a tip with associated links to other sites that can give you great information about
that particular topic.
As a dad, it does worry me and I do a couple of things to help alleviate my worries.
Some of the tips that we have used on "JustaskGemalto" are things like, talk to your kids, have a
conversation.
Open up the conversation about what they're doing online.
Go to the sites that they're going to.
Let them navigate through and show you what their digital experience is, so that you can
make a value judgment on whether or not that's an appropriate site for them to be on.
Then, allow them to understand that there are consequences for their online behavior.
Be able to show them that you can see their viewing history, so that they know that, not
as a Big Brother is watching over you but as a concerned parent saying, "You know what,
I love you and care about you and I want to make sure that you're not going to put yourself
in jeopardy.
So, we're going to do this together."
That way, the Internet and the online world and social media and social networking can
be a positive experience for the kids and something that a dad can go home and sleep
on.
Clay: Thanks to Ray and the good people here at Gemalto for that excellent information
on safety.
Thanks also to our sponsors BabyBjorn.
One of the things we really appreciate about their baby carriers, "Safety always comes
first," BabyBjorn.
We'll see you next time here on the Lab.