- You're good.
- Rose Bitch is my shade?
- It is, I mean you should change your name
to Jenna Rose Bitch.
- I totally should, Jenna Rosenstein that's it,
I'm Jenna Rose Bitch from now on.
(laughing) - I love it.
- I'm Jenna Rosenstein (pop music)
and welcome back to another episode of Beauty Stash,
the show that takes you inside the homes
of our favorite celebrity hairstylists, makeup artists,
and influencers.
Today's episode is going to be great
if you're a Little Monster
because we're going inside the home of Sarah Tanno,
she's Lady Gaga's go-to makeup artist
and she also just helped launch Haus Laboratories,
Lady Gaga's new makeup line,
I'm so excited to see how she stores
all her favorite beauty products.
Let's go!
(knocking)
Hi! - Oh my god, Jenna!
(laughing) - Hi!
- Thank you so much for coming!
- Of course, thanks for having us.
- Of course, come on in.
- Can't wait to see your beauty stash!
- So I thought before we get into like the makeup,
this is kind of where it all starts for me,
before I make my mood boards
I like to actually hold and turn the pages of a book,
it's something sensory for me that I just really appreciate.
- So you get all your inspiration
from books? - I do,
but this is one that like actually is a lot,
as you can see, I mark them up quite a bit.
And sometimes I'll bring them on set with me,
I just love the way it feels, it's kinda old school but,
this is kinda fun, this is one of the images I used
to help like get inspired for the Met Gala this year.
- The eyelashes, yeah!
- So as soon as I knew that the theme was Camp,
I knew exactly to go to this book.
So, I'll show you this too.
- Yeah, do you take, oh you have them?
The actual eyelashes?
- Oh yeah.
- Oh my god, I'm so excited.
- Since we're talking about inspiration,
here is my massive mood board.
- This is amazing!
- It helps to really get my brain working
on setting the tone for like any job
or even with Haus Laboratories,
before I like create a collection
sometimes I'll make a board
to kind of like get me in the mood
for like the color or like the vibe of it.
I used to like have them just like stuck up on the wall
and I worked with Linda Koopersmith
from Beverly Hills Organizer
and she said it basically look like a kindergartner did it,
so she made me this beautiful frame to go around it so,
it really looks like a piece of art
and keeps me inspired and she designed this space for me,
so it stays very organized and clean
and that helps me like really prepare for new jobs.
You know, it takes a team
so I'm really lucky I have like a team of assistants
who help me to really organize,
so like all my containers are from the container store
and they're like perfectly organized.
- It's so organized, it's like a Sephora in here, really.
(laughing) - It's my dream come true.
All my vanities are from Impressions Vanities,
they have the best lights too,
if you ever need like vanity mirrors.
One thing I was telling you about,
how I prepare for jobs, when I work with like a client
and I know what they like, I will have a makeup bag
like for Priyanka's, so now I know exactly
like her favorite like skin products and things
so I don't have to figure it out every time--
- Right, you can just grab and go.
- Exactly, so I have a bag for everybody
and I promised to show you--
(gasps) - The eyelashes!
- The Met Gala lashes.
- Oh my gosh, are these the real lashes?
- Well the real ones are in Vegas in a museum,
but this was a pair I worked with Nicki Andrea
on creating for the Met Gala, so if you see,
I created this base first because the lashes are so heavy.
So if you see how long those are.
- Yeah, did you have to make that custom too?
- Yeah, I just layered a couple different lashes
to create those which are really beautiful
and it just wasn't enough so I went here afterwards,
so this is like what it would, this was the bottom piece.
- That is so cool!
- I wanted to keep them forever.
- Yeah, and I see here you have an Emmy award, your Emmy!
This is so cool!
- Thank you.
You know it's cool cause with Gaga,
I get to work in like different medias of makeup,
which I think a lot of people don't get to experience
because I get to do, you know,
TV and film and you know, stage makeup,
red carpet makeup, I mean everything you can think of
so I've learned so much throughout all this
and this is just like such a blessing.
- And what's this photo, right here?
- My dad was an artist too,
he was a jeweler so this is a picture of him
at his workbench because my workbench is right here--
- That's really sweet! - So I always wanted
to keep that in here.
- That's sweet.
- Yes, thank you.
And here, I keep all the products
that I'm testing for Haus Laboratories.
So right here-- - Give me a sneak peak, maybe?
- Off camera!
- Off camera, okay, you guys can't see, you guys can't see.
- But this is where I would keep the lab standard
so that's after it comes back to me
to make sure it's perfect.
- This is the labs of Haus labs.
- Oh yes, we do a lot of product development meetings here
and go through color, this would be product testing,
so these are all the products
that I'm in the middle of testing.
And then, this one is final approvals,
so anything that I'm about to close
and just final sign to go-- - Good to go, yeah.
- That's where it goes so,
(whispering) I'll show you later.
- Okay, I can't wait to see!
So this is my vanity where I do a lot of like my practicing
and creating before a big, maybe in like a red carpet event,
like I'll actually do my makeup here,
what I'm gonna do on Gaga
and practice it and send her photos.
And that really like, helped us when creating these products
for Haus Laboratories, and here-
- Let's see some of the products.
I mean I've seen them a couple days ago,
but they just launched--
- They did just launch, well it's so quick
I might as well just show you them on.
- Okay, sure.
- This is Glam Attack, this is a liquid shimmer powder.
Super easy to use, don't need a makeup brush to use it,
just make sure you shake it.
And it's easy to take your look day to night,
you just use the applicator.
And it literally just goes on like that,
you could throw it on the lips,
isn't it beautiful? - Yeah.
- And you could like just blend it with your finger,
you don't have to be like a perfect artist to do this.
And then this is our Le Riot lip gloss,
just a touch-up here.
- God that's so pretty.
So I have some questions for you from some fans on YouTube.
- Oh yeah, let's go for it.
- Rihanna wants to know,
which item is the most essential from the makeup line?
- Well, for me--
- The eyeliner.
- The eyeliner in Punk. - Eye-lie-ner
- Yes. - I love that name.
- It's matter than matte, felt-tip, black pen,
it goes on beautifully and even if you're not an expert
at liquid liner, it makes it so easy.
- And you just did that in five seconds.
- I love it, it's the best.
- And then we have to talk about the stickers.
- Oh the stickers.
- Cause I think that's I think my favorite
like new launch of the year.
- Thank you!
This is something that Gaga was like
she loved the sticker makeup
that I've always created for her,
like during the Jazz tour
and I had to do things really fast
and I was never happy with the way like it would look
because it wasn't symmetrical and it would drive me crazy,
so I had to figure it out
and I called Phyllis Cohen from Face Lace
and that's where like our relationship with Phyllis started,
so she really wanted to bring something to the consumer
and every woman I feel like has problems
with getting great winged liner so--
- It's like an excuse everyone uses,
like I'm sorry I'm late I was doing my winged eyeliner,
now you don't have that excuse anymore, thanks!
- And all of a sudden it's like covered in your entire eye--
- Yeah, now we can't use it anymore. (laughing)
- So just grab your tweezers and peel it off,
you could use your fingers too if you want.
And sometimes I like to do it with no eyeliner on,
but if I'm wearing this during the day
and I wanna amp it up tonight,
you just look directly into the mirror, line it up.
- Wow, oh my god.
- That's it.
- It looks, I mean, even in person up close,
it looks so convincing.
- Yeah and we really worked hard
to make the formula blend perfectly,
so I don't really need to blend it,
but if you did, you would just go over it
and like get any spots that you need to or fill in your line
if you wanna do that first. - That's unbelievable.
So I have one more question for you,
and Glenny from the Philippines wants to know,
throughout the years,
what is the most memorable makeup look
that you've done for Gaga?
- Oh my god there's been so many.
- So many.
(gasps) - I have something to show you
that will answer that question.
- Okay, let's go see. - Okay, okay, let me show you.
So one of my favorite looks, I think you might remember,
was the Superbowl mask.
- The Superbowl, so iconic.
- So iconic, so this is one of the custom pieces
that Phyllis did for us for the Superbowl,
so it went through a bunch of different stages and shapes
and colors and working with different adhesives
to make sure that it was like perfect
and it would stay on while she was flying down, but also--
- Cause she flew from like the top of the stadium down,
and then she took them off
and then there's makeup underneath,
like how did you do that?
- I was like crying on the field.
I didn't know what was gonna happen.
I love crystals though,
it's something that's like
evident in new makeup. - Oh my gosh,
I'm like such a magpie,
I'm like look at those shiny things!
- And they're beautiful.
So this is just a small portion of the crystals
that I would travel with in my kit, I have so much more,
I collect like really weird things like chains
and spikes and studs and things
that I work into my makeup. - Where do you find them?
- Like art supply stores,
even like Michaels sometimes, I go downtown LA or New York.
- I love it!
- And then something else fun,
just to show some of the history that I've had with Phyllis.
As I was telling you before with like the Jazz tour,
she would make some custom pieces
so I could do quick change makeup, so this is some of them.
- So we're talking quick change,
like how long did you have to change her makeup backstage?
- Like seconds, like she would be back there
for maybe a minute, a minute and a half tops,
changing, getting a wig change, getting touched up by me,
drinking, maybe breathing if she has time (laughing)
so, she used to want to quick change her makeup
but I couldn't do it, cause like getting in there
with the liquid liner, I'm like I'm gonna poke her
in the eye, this is not gonna look attractive,
it would look all wonky, so like, this is kind of where,
here's some ones that I used to use all the time.
Something like that, and see I would always cut the pieces,
and that's what I want people to do with ours too,
is just to like custom cut them for their face
and get really creative and--
- Cause you did create a mask, - express themselves.
- For Haus Labs-- - We did, we did a custom one
with Phyllis.
And it's in four pieces so you can wear just the top
or the bottom or make it a full mask
and it fits every eye shape and face shape.
What else is in here?
Oh these are fun, the sticker eyebrows
that Jackson Maine peeled off Ally-
- In A Star Is Born.
(gasps) Those are them!
- Yep, these are them. - Oh my gosh, movie history.
That is so fun.
I mean you've worked on so many now, TV shows, and movies
like, how do you keep track of it when you're on set?
- Oh my god, it's something I had to learn the hard way
and it's actually right here, it's a makeup continuity book.
- Continuity book.
- So this is the holy grail of how you keep track of things
and in Horror Story, we created 68 original makeup looks.
- Which is why you won an Emmy.
(laughs) - It was a lot of work.
Where is a good one?
- Okay, so you have, you took these photos yourself?
- Yeah, so basically, before they, she leaves to go to set,
I would take a picture from every angle of the makeup,
the you know, both sides and straight on,
so here I would write the episode, the scene number,
and like what night or day it is
because the makeup would have, you know,
different progressions,
and then I would write down every single product I used
and where it went because with TV and film
you usually don't shoot in order,
so it's really fun, you have to like remember a month later
what you're doing so if I didn't have this amazing book,
I would never know what I was doing.
And they originally wanted only one look
for the whole show so--
- Whose idea was it to go for 68, was it?
- Well, I wasn't counting,
but I did want to do different makeup for everything
but some days it was challenging,
it was like four looks a day I had to do
and going back and forth,
but we really decided we wanted her makeup to progress
with every love interest,
so that's why she would have different vibes of makeup,
I don't know what I got myself into.
- How did you learn how to stay organized like this?
- This was the first TV show that I ever filmed
so Erin Krueger Mekesh and Mike Mekesh,
they had like all Brian Murphy shows,
they really like took time with me
and helped me to learn the best way of keeping track
of all this and how vital it is and also,
how to cover tattoos,
that was something I never had to do before,
Gaga has a ton of tattoos,
so everyday it was like a process
of not just getting the Countess ready,
but also for her to be in character,
she wanted all her tattoos covered,
and she really likes that when she acts,
so for Ally, same thing, tattoos were completely covered
and that's not my favorite part about makeup.
- Well cause for A Star Is Born,
there was all this like impressive like
oh she wasn't wearing a lot of makeup,
but she was wearing body makeup.
- A ton of makeup on her body.
Just none on her face. - Just none on her face!
- None on her face.
- So this is where you keep all your makeup
for jobs and TV shows and movies
but where's your personal stash of makeup?
- I'll show you my sanctuary.
- Okay.
(instrumental chill music)
So this is your bathroom?
- Yes, this is kind of like my sanctuary.
Like after a long day of work, I like,
I need something to really like turn my brain off.
So, I take an Epsom salt bath, pour a glass of wine,
and I watch old episodes
of like Friday Night Lights or something.
- Okay, first of all, this is called the Sipski,
that's hilarious. I love it.
- Keeps my wine safe, it's important.
- Gotta stay safe when you're sipping wine.
- Gotta stay safe.
- Do you have a favorite bath product
or something you use? - I do.
I actually really love Lord Jones,
they have bath salts that I really love,
as you see I have a whole plethora of things to relax.
This is my favorite though, this is a Hypervolt.
- Oh my gosh, a Hypervolt!
- I bring this on set with me all the time
because I have like the worst back problems,
that's the non glamorous part
of being a makeup artist is--
- Is it from like hunching over
and like doing makeup or? - Yeah,
I'm literally in so many interesting positions
trying to like reach my clients faces, literally.
- That looks so nice!
- Do you wanna try it?
- Yeah.
- It's life-changing.
- Oh my god, I need one of these.
- I know, it's my favorite thing.
- That's amazing.
- Everyone always loves it.
- All her dancers, everyone has a Hypervolt.
- That's a great holiday gift,
just like gift it to everyone. (laughs)
- I have some hair products in here, the ones,
the major ones that I use are right here,
Linda Koopersmith, she kinda designed this
so it was very zen in here for me,
cause I go through a lot of product testing,
this is kind of where I do it
so now it just feels so much more clean and organized.
- And that skincare over here.
- Skincare, I'm super into,
this is like where I test a lot of products
so I have a lot of different masks,
I'm really into masks and skincare
and just knowing everything I possibly can about it.
- Do you test stuff that you can then use
on your clients too?
- Yes, if it's skincare I like to test it
for at least like a week to two weeks
before I put it in my kit, the foundation, again same thing,
I go at least a week just to see how it wears
throughout the day.
So I know what I'm in for.
But skincare is something I really love
and I'm super passionate about,
Marc Jacobs Youthquake is a new one,
this is great for like--
- The first ever skin product.
- The first ever skin product,
it's taken him like years to make this
but the reason I love it, it has pineapple enzymes in it,
so you're not hydrating dead skin cells,
it actually exfoliates and moisturizes at the same time.
- And it wears nice under makeup, right?
- It wears amazing under makeup.
Dr. Sturm, Dr. Barbara Sturm, I'm a huge fan.
- Everyone we film with is obsessed with her products,
I mean I am too--
- I mean I'm not surprised. - They're so good!
- She's wonderful
and such a genius so like I use all her masks,
I use the blood cream at night,
I use her hyaluronic acid, the glow drops,
Lanalips is an ointment that I like for all over
if I'm super dry but for lips.
And then another serum I love is a C E Ferulic,
it's like incredible to prep your skin with
cause you have like a beautiful glowy skin, it looks--
- It's like a super high dose of vitamin C
but it smells a little funny but you have to get past it
and then once you do-- - Yeah you have to get past it
but it works beautiful
with makeup-- - But then your skin
looks amazing - I'm always like damn, that--
- I did a good job today, yeah!
(laughing)
- So I love it, so that's kind of like the way
that I kinda take care of myself
is I like to take some time for myself everyday,
whether I'm ending it, ending my day with my bath
and my stupid shows or if it's getting ready
cause like with my own skincare
or with my own makeup routine, I'm pretty simple
so I could show you what I use,
it's pretty basic. - Yeah,
and what about makeup remover?
- Makeup remover, I like to kick it old school,
I like the Lancome Bi-Facils.
- It's so good!
- Yeah. - Like why need--
- Like argan oil is actually, Gaga taught me that for eye,
like if you have heavy eye makeup or waterproof products
that just straight up argan oil is like really great
to just remove everything--
- Melts it all off.
- Yeah, melts it off. - Genius.
Thanks Gaga. (laughing)
- I learn so much from her.
So this is kind of where like I like to get ready,
I don't spend a lot of time on my makeup,
I really do it with the skincare,
so I kind of just have like a couple things in this drawer.
If I'm in a hurry, I love my liquid liner,
have to have my Velvet Noir mascara, it's my ride or die,
I have to have so many of them
because every client wants to steal them.
- Oh my god, I'm sure.
- Yeah, so can't live without this.
Anastasia brow pencil, my ride or die,
as you see it's like broken, I've abused it.
I love the Accomplice concealer from Marc--
- They're new right, newish? - Yeah, yeah, yeah.
Have you tried these?
- Yeah, it's so good.
- It's amazing formula.
So it comes in like a touch-up stick
so it's really easy to touch up throughout the day,
it's also really creamy so you can apply it under the eyes
and it doesn't really crease,
but most times I don't wear foundation if I have this--
- Cause to me, this is almost like--
- So you could build it up--
- Yeah, it's almost like foundation,
like you could sort of sheer that out
and wear it all over your face.
- It's kinda like yeah,
like the old school foundation sticks, I love it.
And I do love the La Mer's powders for touch up,
so sometimes I'll take one of those in my bag.
And then for lips, I'm pretty simple,
I'll just use one of the Haus Labs colors,
I mean since we developed them,
one of my favorites is Myth, it's kind of,
that's what I'm wearing now.
It's what I wear all the time, throw on some gloss
and I'm pretty simple, but I do love the Skyn Iceland
when I'm getting ready,
so if I'm like doing my eye makeup, I might stick the gels,
the cool gels-- - Underneath your eyes?
- Yeah, and I love that. - Genius.
- And that's about it, I'm pretty simple as far as myself,
I mean I guess I don't look that simple today
but we did do a quick change makeup so--
- We did, and it only took you like 10 seconds so--
- Isn't it amazing-- - That's the genius
of Haus Labs. - It's like changing.
- I can't wait to get Rose Bitch on you.
- Oh yes!
- Let's do that.
- I'm going to be a Rose Bitch, okay let's go--
- Should we go do it now?
- Yeah. (laughing)
- On your way out, glam change.
- I love it.
We can be matching.
It feels so nice.
- Does that look good?
(gasps) I can see it already.
- Do you love it?
It makes your eyes look so like neon.
Doesn't that feel cool, the liquid?
- It feels amazing, it's like cooling on my eyelid.
- And then just blend it out with your finger.
- That took literally like 15 seconds.
- We're good.
- Rose Bitch is my shade?
- It is, I mean you should change your name
to Jenna Rose Bitch.
- I totally should, Jenna Rosenstein that's it,
I'm Jenna Rose Bitch from now on.
(laughing) - I love it.
Well thank you so much. - Thank you Sarah.
- So awesome to meet you. - Thanks!
- I appreciate you.
- Bye guys.
(upbeat music)