How often should I post on Instagram for
my business? Great question and I want to
help you reach that answer for your
business right now!
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My name is Jerry Potter. I'm on all the
social medias here, and today we're
talking about how many times a week
should I post on Instagram for my
business. Now if you watched my video
last week about "how often should I post
on my Facebook business page" and you're
expecting the same answer for Instagram,
you're not gonna get it. The main reason
for that, other than the fact that
Instagram is a very different platform
than Facebook, is because you can get a
lot of traffic on Instagram simply from
hashtags. The first thing to consider
is how often can you post and how often
can you maintain that frequency long
term. Is it twice a day? Is it three times
a week? If you're a major national brand
you probably have a beautiful photo that
you could post every single day. If
you're a wedding photographer you
probably have thousands of pictures that
you could choose from, so you have that
kind of content. If you're a smaller
business or you're a service business
like me, which is not as many photographs,
well then it gets a little trickier. You
just want to figure out, "okay how often
could I come up with a quality piece of
content for Instagram and then maintain
that long term without trying to pull my
hair out?"
Let's talk about what happens if you
post more or less. First of all, a lot of
studies have found that if you post a
ton, like twice a day, and then you stop,
your ranking in the algorithm will go
way down. So that's why that maintenance
is so important. Last year Tailwind did a
big study, I think of like a hundred
thousand Instagram users, and they found
that the more you post, the more
frequently you post, the more reach and
engagement you will get. It certainly
makes sense on some levels. Instagram
goes, "Oh they use the app a lot? We're
gonna help them out in the algorithm. So
should we all just be posting
five times a day? Most of us definitely
should not. First of all that study
compared people who posted once a week
to people who posted seven times a week
That's a big difference. You're talking
about like four posts a month versus
thirty posts a month. There's definitely
some middle ground there. So enough about
other brands, how much should you post on
Instagram per week? Well I would say that
at a minimum once per week and at the
maximum probably seven times a week,
other than a few exceptions
That's just plenty. It all comes back to
what I said before - how much good content
can you come up with?
You're way better posting three great
pieces of content on Instagram a week
then seven or fourteen pieces of content
where 11 of the 14 are just mediocre
Anything less than once per week you
probably don't need to be on Instagram
at all and you should focus on some
other platforms that fit your brand, your
business or your personality better. So
figure out your number of how many times
per week you should post. And if you're
wondering when you should post, you can
actually look up the time that most of
your followers are online in Instagram
Analytics. I've got a video that
explains how to do that
I'll link that up here or of course down
in the description of this video. But you
can actually see like, "Okay Tuesdays
between 4:00 and 5:00 p.m. the majority
of my people are online.
I'll post then. So often do you post on
Instagram for your brand or business?
I'd love to know. Let me know in the
comments and I will share my answer down
there as well. And if you do have so-so/
mediocre content that maybe isn't
perfect for Instagram, put it on
Instagram Stories. Those expire after 24
hours so that's a great way to kind of
play around and experiment with content
that may not be quite beautiful
enough for the actual Instagram feed (by
your standards, whatever those may be).
Thank you so much for watching
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