Hi, Mike Mancini with PPCVideoTraining.com.
Today's video we are going to be talking about landing pages
and how we create our landing pages for our clients.
Stay tuned.
All right, just a real quick description here
for those who don't understand what a landing page is.
A landing page is a website page that you send people to
once they click an ad.
So here we are on Google where we did a search
for pest control companies.
As you can see, there are a number of pest control ads
that come up and you can determine those
because they have the little green ad box next to them.
Once you click on one of these ads,
it will charge the company a certain amount of money.
It could be 50 cents.
Typically for a pest control company,
we find they're probably on average
of three to five dollars, so we're not gonna click
on one of these because it will cost that company money,
but once you click on one of these ads
it will take you to a landing page
and the landing page might look like this.
Here is a sample landing page for a pest control company.
As you can see, there are a number of call to actions.
Phone numbers for the different areas
and a form for someone to fill out
if they're interested in pest control.
Below that, there's some more information
about some of the other pests that they protect against,
a little bit about their company,
some more about their services, some testimonials,
and at the bottom there's another call to action.
This is a landing page that is designed to get people
to either call or fill out the form,
so how do we create a page like this?
For our landing pages, we use a company called Instapage.
Now I'll put the link also in the description of this video.
Now the great thing about Instapage
is the ease of creating these landing pages,
and I'll show you a quick example.
We're gonna create a new page, a standard page,
and it will give you a number of options for these pages.
Now if it's a Lead Generation or a Thank You page
or a Webinar sign-up page or for an app,
whatever it might be.
Let's just click on Lead Generation.
It will break it down and show you the examples
of different Lead Generation pages.
You could scroll through and let's just click
on preview on one of these.
Here's one for a rental website,
and you could scroll down.
It's just got some other things about the company,
why you should choose them, some helpful information here,
calls to action, testimonials, some great imagery,
and somebody might say,
well I don't know how to create that.
Well, the best part about it is you click on Edit Page,
name it, we'll just call it rental page.
You could take the exact page and change
a few different things on it to brand it for your company
and to make it relevant for what you're selling.
This might not be your logo,
but what you can do is you can delete that,
add your own image, and just click and move it around.
That's how simple it is.
If you want it to line up or center with other things,
it will show you how to do that.
It will help you with alignments,
but it literally is that easy.
Click and drag.
You want to change this text?
All that you do is double-click on it
and you can change the text.
You can move these images anywhere that you'd like.
You can change these images, so on and so forth.
Now when you get down to the bottom here,
you want to change the call to action,
and you can click on where you want to link it to.
All of this is truly that simple.
This is how we create all of the landing pages
for our clients by using this company called Instapage.
Once again, we'll put the link down in the description.
I'm not going to give you a full tutorial
on how to use Instapage because of the fact that
they've got a million of those videos on their website.
They're very simple to use, they have great support staff,
and they're very affordable.
And I would not endorse a company
that we don't actually use.
So I hope that helps.
Hope you enjoyed the video on
how we create our landing pages.
We'll see you next time.
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