How to Set Up Goals in Google Analytics
2014 using the latest interface hello and welcome
in this video session I'm going to show you how to set up goals in Google Analytics
but before I do let me show you this particular screen and let
me touch on some very important aspects
of using Google Analytics now the first thing that
one must ask is what is that
I am trying to accomplish on my website each and every Web site is unique
that means your online business and your website is different
to your competitors website or to people
offering the same service or product to you so
when you setting up goals using Google Analytics perhaps
this particular screen that you're looking at is
over generalization as to the reasons that
you may set up goals for okay
so before we go on
on to how to set up Google Analytics let me share with you this
very important information as far as
using Google Analytics now Google Analytics
is a tool for you but is not a tool for you to measure
having people came to your website it is not a tool for you to measure
ohh you know which keywords they used it is not a tool for you to measure
ohh which country they came from what Google
Analytics allow you to do if you use it for what it's worth
is that it allows you to
understand your potential customer okay that's what
Google Analytics is all about okay
using goals is one way for you to understand
if your meeting your your objectives
and using a/b tests is for you
to create and improve your website because Google Analytics allow you to do AB tests
right so you create AB tests right
why you do it so that you can improve now you you can't just shooting
in the dark and hoping that once you shoot
its gonna magically find its target your online business is
there for you to present your products and services
okay now
Google Analytics allows you to glimpse at your potential customer
how does it do that well you can pinpoint
let me share this with you let's say
when you look at
which internet browser your potential customers
used when they came visited you right
let's say there are perhaps few
major browsers as in we've got Internet Explorer
we've got Chrome we've got Firefox we've got
what else we've got Safari
for example right now well just imagine
who uses that who uses Firefox well
Firefox perhaps someone understands
how to install stuff and change their default
Internet Browser cause if they're
using Windows seven for example default is Internet Explorer right
so if someone doesn't know how to use computers a lot perhaps they'll just stick
with the default without changing it to Firefox
but lets a Safari Safari
Browser someone who comes to your website using Safari
they maybe a different bunch altogether right so
what does that say to you so when you look at that Google Analytics data
it shows you that so that when you look at that
then you understand who your potential customers are okay
that's how you use
Google Analytics is to gain you know and
gain insight and also get familiar with
who your potential customer are let's say browser sizes okay
you know browser sizes and resolution
you know Google Analytics shows you data right when you look at
you don't just look ohh ohh my
potential customer came 80% of my visitors used
23 inch monitors
you don't look at it like that you look at as to they maybe having
the latest computers if they're using XP they maybe
elderly people maybe or financial wise they may not be able you know afford
the latest operating system so to speak okay
so Google Analytics gives you that information that's how you look Google Analytics
because when you do then you
make changes accordingly
you test and see test and
improve test and get better results and
setting up goals is one way for you to quickly
see if you're meeting your objectives okay
so let's open up our
favorite Browser and log in to our Analytics
account now this is the latest interface in
2014 we locate our
admin interface and under goals option here
as you can see simply press on it and let's just
press on create a goal when we do
it allows us have this template
you may not see this template Google makes available if
that's the case simply go in to your property
settings and under
industry category simply select one cause if you're not seeing
that interface before
that's probably you haven't selected one as your
industry category attached to your
Analytics account simply once you choose
most closest
if it's not available you may be in a industry that Google doesn't
have in here so then you just choose to one that is
most close to if you don't
let's just not select it let's go back
discard it let's have a look no let's save
that okay now we've saved that now
if we then go back we'll see when we create a goal
we don't have the template available for us okay
so it makes no difference
okay it makes no difference as to we can say okay
I think my online business
is related close to Internet and
Telecom maybe let's choose that let's save
let's go back Press
on goals press on create a goal
then we have that template as you can see templates
you can perhaps read through it I'm not going in to
depth and explain every single one template is basically Google
Analytics trying to make setting up goals
easy for you okay as you can see you can setup goals for many many many different reasons and
will depend on your online business
let's just choose custom press Next
when we do we can simply set up goal name
it can be anything as long as it makes sense
you have four different types of goals that you can set
they' are pretty basic as you can see okay you can choose Destination
let's choose that what that means is you put a forward slash
because Google Analytics already knows what your
top level domain is right so you simply
put a forward slash and let's say you have a
thank you page okay it doesn't matter
what the extension is let's say you have
local contacted page so
equals to means whatever the page that you want to set up as a goal
meaning someone came you know they contacted you
then they landed on unique page
which in our case was named as such
simply you place that detail there
case sensitive you have that option if your web pages are case sensitive
so but you also have it begins with now
you may have web pages
like this let's say thank you
dot HTML for example PHP and let's you
have dynamically generated web pages right
product id: equals
let's say whatever the number
it may be generated automatically so when you're saying it
begins with then you can simply diregard
this portion which will automatically be generated by your content
content management system you simply delete
that and you say begins with that means
it's going to track everything that begins with
this portion of the URL and whatever comes
afterwards whatever comes afterwards
whether its this or whether its that it'll
still track it as a goal okay or
you also have option for regular expressions now I'm not
going to go in to depth and show you what
regular expressions are just understand that you have that option I'll give you a basic
example let's say you have a two different web pages
that you want to set up as goal okay if that's the case you can say okay
thank you dot PHP you can put a pipe
symbol here which means in regular expressions sense
its the OR operator okay you're saying
thank you dot PHP OR thank you
number two dot PHP so that means you can simply
use regular expressions in that sense you can read more about it
we'll just choose equals to
I know let's I know for a fact that my
page
will not change and it is equal to this
exactly right you can define a
value let's say you know downloaded or thank you
whatever the name maybe whatever the page that you want to set up as goal
you can define a dollar value you can say its worth twenty dollars to me
or it's worth fifty dollars to me okay that
will depend on your online business your own goals
you have Funnels options here okay funnels are
tricky I suggest that if you're just starting out with goals
simply leave it as it is but you have that option funnels are simply
way for you to to funnel
your web pages and your visitors to
to follow and then you can you know defined goal
as being met if you define the funnels if
people come through that funnel
to your goal destination okay and you can set it as to required
meaning it'll be completed as in successful goal completion
only if people come through the funnel that
you create okay just know that you have that option
I'm not going to go in depth today because it's another story altogether
you can read more about it if you want so destination is that
let's just go back and let me show you
okay what if duration: duration you have
option as to greater than let's say I wanna see I wanna set up goals that
track people who come to my website stay more than five minutes
okay once again you can define dollar value here okay
so you can track that as well
as you can set goals for durations as well okay
let's go back and let's say okay you know what
I don't want to choose either one I want to choose
visits okay you can say Grater Than once again
let's say 5 different pages that they visit they
see your potential customer see or you can say ten
as your goal okay cause you may want to you know
set up different goals okay just know that you have that option
once again you can set up dollar value as well
now we can then go back and say okay events
I wanna set up Google as a particularly event I'm gonna make another video session
about event
tracking okay just know that you can set up
goals as events as well okay and once again you can define value
here or here
so once again for main categories for your goal
settings which can then be expanded in to many many different
options so let's just choose this
Press let's say
don't forget the forward slash and then you simply
place your your URL there okay let's
assign a value twenty
example lets verify this goal yes
it seems that okay you know what it's all working and then you simply create
your goal
once you do just understand that
you can't delete it you can change everything in it but you can't delete it
therefore if you're just starting out creating goals
simply create one
and then see okay see how that works
so once again this is how you
create goals let's cancel this because we now know
how to create goals using you Google Analytics
I once again thank you very much for your visit
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for webmasters like you and me thank you very much
happy rankings thank you take care bye bye