- At times, being a YouTuber can feel like a
very lonely experience.
You often work by yourself with no support structure
to rely on.
You don't have coaches, teachers, or mentors
to answer the big questions.
And you don't have like-minded, passionate content creators
to share your experiences with.
Well, you know what?
It's about time we fixed that.
(tense rock music) (explosion booms)
- [Alexey] So, yeah.
How do you get more views on YouTube?
If you ask this question to a YouTube employee,
(bubble pops) they will give you an answer
that often sounds something like this.
You need to make videos that your audience wants to watch.
But here's the thing, if you don't have an audience,
what do you do?
And even if you had an audience,
how do you know what they want to watch next?
Say hello to Alexey, or at least a memed version of him.
He is the first of our vidIQ MAX professional coaches,
and what you're watching is a tiny snippet of one
of those vidIQ MAX coaching sessions.
And it's a session that goes far beyond answering
that very simple question of how to get more views.
Because quite frankly,
Alexey wouldn't have it any other way.
- [Alexey] When you're looking at all these videos here,
you need to think about one thing.
Is this a video that you wish you had on your channel?
Is this a video your ideal viewer would've watched?
And if you're not sure,
what can help you spot the right videos is creating a
viewer persona or avatar.
This is something that has already been posted
in our Discord.
We have Dan who shared his new avatar.
He's basically describing what his ideal viewer looks like,
and by the way, this is the type of insight
and conversation we encourage in the MAX Discord community.
(tense rock music)
- Say hello to a non-memed version of Jeff.
As vidIQ MAX professional coach number two,
Jeff is also a content creator, just like you.
Ah, nice rhyming couplet there.
What Jeff as a seasoned coach
and responsible content creator cannot put up
with nor comprehend is when somebody starts a video
without a plan.
- Many creators who I speak
with who will have an idea just like pop up into their head,
and they'll just turn on the camera, record a video,
upload it.
And then they just end up getting stuck trying
to wrap a title in a thumbnail around a video
that they've already created.
This is literally backwards thinking.
Optimizing your workflow before turning
on your camera can help you have more successful videos
by ensuring that what you actually say and do
in your videos match your title and thumbnail.
This is kind of where I start.
So, let's say a recent video that I was looking
at making was about these Sony LinkBuds.
Basically what I'm looking for are scores of 50 or higher.
That's kind of the rule of thumb.
Also gonna be looking at our related keywords
for additional ideas, the features, talk about the pricing,
maybe a first look.
Is it an unboxing that I want to do?
We do have the AI title recommendations now.
So, let's say that I want to make a video
about these Sony LinkBuds.
I want to come up with a couple
of different titles for this.
Like I want to have a few different ways
of saying this video, right?
So, here we have "Sony LinkBuds: The Earbuds
That'll Blow You Away."
"Sony LinkBuds: How To Make Great Sounding Headsets."
This is a good way to kind of start getting some ideas
on some titles that could be intriguing,
and it could help you
before you even start writing your script if you need kind
of an angle on like,
what kind of video are you making, right?
Is this gonna be a listicle?
Is it gonna be a review, or a tutorial, or an opinion?
- You see, with vidIQ MAX not only do you get all
of our YouTube growth tools,
but also exclusive access to our YouTube growth coaches,
and all of our 24/7 YouTube support will cost you less
than this per day.
That's because we have a very special
and very limited offer.
The next 100 new vidIQ customers can use this promo code
(cash register rings)
and get vidIQ MAX annual plans for just $69 a month.
That is a whopping 30% discount
on our regular pay per month MAX plan.
And to make things super easy, we've got a link
in the video description that will automatically apply
that promo code for you as long as you're one
of the first 100 to redeem the code.
Basically, when it comes to vidIQ MAX,
we'll teach you how to research everything,
including thumbnails.
- [Jeff] You need to be doing thumbnail research.
Say you're a cooking channel.
So, we'll start with red velvet cakes.
Some of these are using texts, but not all of them,
but the main pattern
that I'm seeing here is you better make sure you're showing
that cake.
Like that's more important,
even more important than the creator themselves.
But if you went over to like a makeup and beauty channel,
you would notice that they do a lot of side by side,
a lot of before and after.
(tense rock music)
- Also, give Jeff a like on this video
for sourcing this exclusive swag.
Just cool.
All right then, who's next?
- The YouTube algorithm, and how YouTube works,
and why it works the way it does.
Because ultimately the questions
that you're asking are really asking about an audience.
If you're asking, should I livestream?
What's this thumbnail look like, is this a good thumbnail?
Is this a good title?
Those all can be answered with the same exact answer.
What does your audience want?
- Ah, yes, here we are,
vidIQ MAX professional coach number three, Travis,
who you might consider the architect
of this whole enterprise.
And what Travis is about to tell you is something
that starts out really obvious, but ends up so nuanced,
even I didn't realize this.
- YouTube is the second largest search engine
on the internet, but what a lot of you may not know is
that the vast majority of views
on YouTube do not come through search.
Over 70% of all views on YouTube come
through the recommendation engine.
People who are searching for things have an intent.
Nine times out of 10,
they want an answer to a question.
'Cause you're still trying
to accomplish something very important for all viewers.
You're trying to keep people on platform
for as long as possible.
Obviously to serve ads and that sort of thing,
but also to keep people coming back.
It predicts what you will watch next.
If you go to your homepage on YouTube,
you'll find a couple of different buckets for videos.
Number one, you'll find videos
from channels you are subscribed to.
(bell dings)
You will then find videos
from channels you've never seen before,
but about topics you've recently watched.
(bell dings)
Then, and I love this 'cause this is the magic
of the algorithm, and I tell everyone when I explain this
to them to find these videos.
If you scroll enough on your homepage,
you will find videos that have nothing to do
with anything you've ever searched before.
You won't even know who these creators are.
Like, it'll just be some random looking video.
It's actually been using an algorithm to understand
that you are gonna like it before you even know it.
(tense rock music)
- [Rob] VidIQ MAX already has dozens
of pre-recorded coaching sessions with
at least two more sessions every single month,
and the vidIQ MAX access-only Discord group,
where the conversation is nothing but YouTube growth.
Beyond our MAX coaching team,
we also bring in industry experts.
Here's Ian Corzine revealing a couple of secrets
about copyright on YouTube.
- [Ian] If I were to show a 15 minute clip,
would people be coming to my channel to watch
that particular scene for its entertainment value,
or would they be coming there to watch me?
And chances are they would not be coming to watch me.
You know, Luke, I am your father.
You want to talk about that?
Well, realize that that particular part of the video,
we can't show that scene.
Because the heart is the thing
that you're gonna get slammed for.
- We also toss in tons
of random extra perks every single month to make sure
that we always over deliver.
But in order to find out what they are, yeah,
you'll have to sign up.
And don't forget to use that promo code on MAX annual plans
for a huge discount before it's too late.
We are already helping creators hit major milestones,
and you could be next.
Take your YouTube education to the max with this lot.
Otherwise, you just have to put up with my boring face.
(dramatic music)