-What you drinking, huh? -Yo, everybody drinking --
You all drinking, right? One thing my father taught me,
you have to go for it, you have to ask.
There's only one of two things that are going to happen.
You're going to get a yes, or you're going to get a no.
My name is Amseshem Foluké.
Professionally, I'm a first assistant director
on production sets,
I'm an ex-professional basketball player.
I also coach kids.
And on the side I make these drinks called Oyays.
-♪ Oyays through the summer ♪
♪ I'm "Lethal Weapon" Danny Glover ♪
♪♪
I've been making drinks since 2005.
I started in college.
Now everybody knows me as Oyay Mayo.
I'm the guy with the drinks, I'm the guy with the Oyays.
Everybody in New York City calls them Nutcrackers.
♪♪
Nutcrackers in New York is a summertime staple.
♪♪
You can find Nutcrackers on the beach, festivals, in the street.
It's really just a concoction of different liquors
with a nice sweet juice taste.
-Whoo! We got blueberry. We got all the flavors.
-[ Indistinct ]
We want a great month, no rain, all sun.
-Hey! [ Laughter ]
-I mean, you can make upwards of 20k.
♪♪
You're really not allowed to sell Nutcrackers.
I was never one of them Nutcrackers that was like,
"Nutcrackers, Nutcrackers," like trying to --
"Y'all got Nutcrackers? I got what you need."
No. I don't do things I can't promote.
This is the reason why I was never a drug dealer,
reason why I was never a pimp, because I can't promote that.
My drink I can promote.
There, as seen in The New York Times.
I was in New York Times twice for my drinks.
I may not be legit now, but the goal is to be legit.
I've been doing this for 15 years.
Six years ago, I started the brand Oyays,
and from the first day that I started, I saw the vision.
♪♪
I wanted this drink to be in airports.
I wanted this drink to be in stores,
in bars, everybody's refrigerator.
And all this time I've been doing it for the last six years,
I haven't had that success.
However, each year my hustle has increased.
So definitely during this time of pandemic and coronavirus,
I haven't been on any sets in the last three to five months,
and that's how I make a lot of my money.
A lot of kids are not in school, so I'm not training kids.
So this is very important to my livelihood to keep it afloat,
and even more important, and that is putting
Oyays in the store, making this something legal
and making it a worldwide phenom.
Being out from the neighborhood,
Hennessy is one of the people's favorite drinks.
They love the cognac with the mango,
so I'm gonna do the mango cognac special.
Oh, look at that brown.
The brown is in town, yes!
-♪ This heart has wings ♪
-The crazy thing is, like,
I've been making these drinks so much,
I literally don't have to taste them
unless I'm trying a new flavor.
But besides that, if you know, you know.
I won't tell you the type of juice I use
because it's a secret.
Somebody put me on, they told me not to tell nobody.
'Cause before this, I wasn't using this juice.
He told me you've got to find juice that's thick
and that can hold the liquor.
♪♪
Some Nutcracker makers, they'll be making cognac,
and then they'll spike it with some 151.
It's like, "What are we doing here?"
That's a headache in the morning.
I'm not doing it. I'm getting the cognac.
I got -- I got the honey.
I got the honey cognac.
I throw about half of that in there.
I am from the hood -- Southside Jamaica, Queens,
the west side of Merrick Boulevard --
but I wasn't necessarily raised by the hood.
There's a word that I created
around the time that I created Oyays,
and the word is "shabalah."
And shabalah means "everything righteous, moving forward."
And it's the "shaba" gang. It's a gang. It's a gang.
I don't know, Vice, I know you all are used to gangs, right?
But this is the most positive gang
you ever heard of is the Shaba gang.
And we live righteous and we move forward
and we're about pushing each other out to the top.
-♪ This heart has wings ♪
-I got a long day to day, man -- a bunch of stops.
I got about 400 or 500 drinks today.
I'm gonna try to sell them all.
Long Island first.
Queens, Brooklyn, Lower East Side.
Oyays through the summer. Here we come.
I teach you a little secret.
If you don't freeze them overnight and you ain't got
enough time, go buy yourself some dry ice.
-♪ My money colored, my face colored ♪
♪ I'm Danny Glover, big booty lover ♪
♪ Oyays through the summer ♪
-This is a fun track, man. It's about the Oyays
Every time I get on a roll, I'll play this.
Yee!
-Ha! Ha!
-Turn left on Stewart Avenue.
-♪ Stand up ♪ -Oh, hold on.
Hold on. Let me turn off this...
-Stay to the left, Southern State Parkway East.
-Let me quiet this.
Normally, I'm selling to New York City.
Now COVID-19 is here.
Hey there. -Hi!
-How are you? -Good.
-Good. I started deliveries.
I got Henny, Patrón, Ciroc, Rum, Honey Jack.
I went backwards.
I went backwards about two years into my hustle.
-We like the mango.
-I used to care about the customer,
but because I was at places with so many people,
I just made a good product and that's all I needed to do.
Now with COVID, I have to make a good product
and I have to have a good relationship
with my customers.
[ Indistinct ]
Boom. Pow. -Perfect. Awesome.
-Got to give the love. Always show the love.
Whoo! What's up, baby?
-What's up, man? -Everything good?
-How are you, bro? -Good to see you again, man.
-Good. -Yes, yes.
I was gonna make it work. You ain't get 30 of these,
but you gonna get a bunch. -Alright. Cool.
-I put the killer dog outside.
-Okay. Alright. -Yeah. He's like two feet.
-[ Laughs ]
I got the Patrón mango, I got the rum punch.
I threw two big ones in there
just for the love, you know what I'm saying?
-Thank you, thank you. -You got it.
-And my daughter will be home Wednesday.
-Okay. -They just turned 21, so...
-Uh-oh. Oh, yeah. I'll be here every weekend.
Whoo! -He's good people, man.
He comes, he's sets it up. He's a good vibe.
Give you a little extra for the ride.
-Yeah! I get a little tip!
I like when I get a little tip!
That's crazy. Right, right. Right, right, right.
-He's really good at making connections with people
beyond just like a transaction.
-The goal is not to just to be making all this money
or be making money or selling drinks
until I'm 40, until I'm 50, and then what?
One day it hit me. It's like,
"Oh, get it together. Get going."
So I come up here, usually I'm making my menus.
Presentation decks.
The decks will be shown to potential investors.
Right here, I got my total profits.
That was in 2017. About $20,000.
Yeah. This is me just having the idea
saying, like, "I want to put a deck together.
I want to present it to somebody.
Alright. Let me just put it together."
And I just did it, and I didn't do nothing with it.
But now is the time.
I was at a point in my life.
Am I going to continue to do Oyay?
Am I going to continue to be a street merchant?
I got my degree. My résumé is long.
I've done this, I've done that.
And I'm going to continue to do this?
And it was like...
Yes!
I'll take Oyays through the roof.
I would like to show this deck to future investors,
anybody that understands
what it takes to go from the bottom to the top.
Those are the people I want to invest in --
the people that invest in people.
♪♪
Right now where in Brooklyn.
We're about to go see my man KidSuper,
a big-time fashion guy, man.
They been doing it for a minute.
Him and his friends will buy a couple of drinks.
That's the Kid's super package. -There you go, baby.
-I don't know how it all works legally,
but it feels legal to me. -To get drunk.
-To get drunk? To get drunk? -That's what he asks.
-I meant, like, no, medium drunk.
-Here you go. Boom.
[ Laughter ]
-Big boy! -The $20 will take you
right where you need to be. [ Laughs ]
-$19.99.
-You know what you need? You need a Jager one.
-Know. -I'll hook you up with Jager.
-Definitely. -I would love that.
-No, definitely. Definitely.
-No, I'll literally hit her up right now.
-Hit her up. Call her. Put her on speaker.
Let's talk about it. -He was like, "Patrón, Henny."
I was like, "Where's the Jager version?"
And so he's ready to talk big business.
-Yes. -And we're thinking
the launch party is in the back of the pool.
And we're on Vice. -Right now.
-Hi, Vice.
-Okay, so, we'll show you. Come in, Vice. Come in, Vice.
-Let's do it. -This is where it's gonna be.
The Oyays launch party. -Yeah, right here.
How many people can fit in the pool?
I'm thinking like a good 200 to 300
-[ Laughs ] Today was amazing.
This is the best day of the summer
I've had since corona happened.
I'm probably a little over $1,000.
I made and I sold as much today as I usually sell,
but something more came out of it.
I didn't know he was going to call Jager and say,
"Hey, you need to figure out how to make Jagermeister Oyays."
Even if they don't invest in me,
at least they know -- they know I'm here.
♪♪
I see success in me now,
but I don't see the success that I want.
It's not -- I'm not at the goal yet.
But I am successful.
2020, in my head,
was my last year selling drinks on the street.
It just happened that COVID came around.
Next year, you gonna be catching me in the stores,
you gonna be catching me at the airports,
gonna be catch me at the bars -- anywhere you go,
you're gonna be catching the Oyay vibe.
[ Laughs ]
♪♪
-Anywhere you go, you're gonna be catching the Oyay vibe.
[ Laughs ]
♪♪