what we got this one's got me excited
where'd you get it I picked this up in
an online auction the guy he's from
Newport Beach California he's been
collecting for decades and he's pairing
his collection down and getting rid of
some stuff okay right here we have a
1930s or 40s box of crackerjack let's do
this
crackerjack classic American snack and
the toys like let's be honest like
that's what Cracker Jack was all about
yes they couldn't care less if the kids
ate the Cracker Jack they knew they were
buying it for the toy for the prize
absolutely people like the prizes for
years and this was from when toys were
really cool oh yeah it'll be really cool
to find out what prize would get in this
box it's also an iconic look a little
boil in here and sailor Jack this was
actually modeled after a real kid and
it's kind of a little bit of a tragic
story yeah basically they put the young
boy on it his name was Robert he was the
son of the eldest truck I'm brother
Edward and then that same year he dies
of pneumonia at the age of 8 very young
very tragic what a way to keep a memory
alive right he's still on every package
Cracker Jack sold today while cardboard
packaging is the norm today that was not
the case in the 1890s when Cracker Jacks
first sold most snack foods were sold in
bulk and came in metal tins or glass
jars but company partner Henry
Eckstein developed the triple proof
packaging which allowed for a
large-scale production of a snack food
in single serving boxes which would not
spoil when shipped nationwide because of
this many believe Cracker Jack became
the first mass-produced junk food in the
country I don't think it would be as
world-renowned today had it not been for
two things one the prize and to take me
out to the ballgame Cracker Jack has
long been synonymous with baseball and
especially the song take me out to the
ballgame
oddly enough the famous lyric buy me
some peanuts and cracker jack wasn't
some clever marketing or branding scheme
but just something songwriter jack
norworth included to rhyme with the line
I don't care if I never
back however the impact the song had on
the snack was monumental and as the song
climbed the charts sales for crackerjack
skyrocketed they forgot a game
definitely Cracker Jacks won't come into
your mind at least once least one at
least once right this box of Cracker
Jack packaging isn't perfect we see our
weevil holes here and if bugs can get in
there mold can get in there and we're
not gonna eat mold but you know I think
it's time we get this bad boy open wow
look at the difference on that just a
color difference where it's been covered
80 90 years hey what is that what is
that is this gonna be a date kinda looks
like an L to me three 138 so March first
I'm thinking it could be March 1st 1938
I'm like so excited it's a little bit
brittle oh we don't have us like a
little toy we have a 1910 card of a
Hudson what are you gonna do with that
what are you gonna do but for something
that is this old still looks pretty
great I think this is awesome because
this is a card from the 1930s what is
that it looks like a piece of a bug this
is a perfect bug carcass you know
there's another one the bugs are way
worse than I had anticipated and they
went to town and they devoured this from
peanuts to popcorn now listen this isn't
a deal breaker we've eaten bugs before I
don't see any glaring mold staring back
at us and that means we can still eat
this all right in the very very
beginning I don't even get the must in
this I just get to sweetness like sweet
molasses but it also has this sharp
sourness on the back and it's rotten
that musty chemical I just licked the
basement carpet after you ripped it out
after like 30 years being down there
they'll dude yeah old cardboard old
Christmas box old just attic I don't
have the peanut that is horrible that's
right
Oh God that oh my god I can't even
describe the taste cut it's like really
hurting my mouth Oh what that is
rotten is real real rotten oh I think
I'm seeing stars you could avoid all of
that besides that peanut that basically
attacked my mouth feel what we had here
today was an unbelievably iconic
experience this is like the heyday Oh
Cracker Jack over 80 years later we got
to eat it this is completely edible
and it was still sweet like I'm not
complaining at all I'm gonna take this
card let's go in my 1910 Hudson we're
gonna hook that up hey there what's
going on thanks for watching
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