- Welcome to The Journey.
Today, we're gonna talk about tips for scaling
your Etsy business.
If you're a crafty individual unlike myself...
(laughs softly)
and you've thought about selling your homemade goods online,
at some point you've probably considered using Etsy,
if you're not on there already.
Now, this isn't surprising considering that Etsy
is actually one of the best websites to sell crafts
with more than 4.3 million active sellers.
- But what happens after you start making money
on the platform?
You may soon find yourself searching for information
on scaling up an Etsy business
and if that sounds like you, you're in the right place.
And without further ado,
let's dive into five of our best tips
on how to grow your Etsy shop.
Starting off with, identifying gaps in the market
and creating what buyers actually want.
It seems obvious but finding gaps in the market
is an important way to keep getting featured on Etsy.
The platform likes to show off unique crafts
rather than the same things over and over.
And while the stores that are selling the most products
are likely going to be featured first,
you can get featured too just by standing out
and offering something just a little bit different.
And standing out is important
to scaling up an Etsy business.
But many sellers take this a little too far
and sell products that are meaningful to them
but do not resonate with most buyers.
- Next tip, know your SEO.
In order to get more sales, make more money,
your customers need to be able to find what you're selling
which means you must get comfortable
with being able to fully optimize your best sellers.
SEO is the best way to make that happen
in their crowded marketplace
and there are plenty of resources to help with this
from videos teaching you how to do it properly
and then tools to make it easier.
Besides optimizing your keywords on Etsy
and promoting your listings on other social media platforms,
guess what?
Yes, it's gonna drive traffic back to your shop as well.
- Then the next tip really is to engage with your listings
and leverage Etsy tools.
You can post a listing but if you don't engage with it
and just let it sit nobody will know it's there.
Use the ads Etsy offers on the platform,
continue to add new listings and update existing ones
with better photos and product descriptions.
Encouraging buyers to leave reviews of your product
will also boost your credibility as a seller,
using the power of social proof to gain more sales.
- Our next tip become a savvy shipper.
In the age of Amazon, more and more buyers are expecting
faster shipments.
However, Etsy sellers are known for being
small family operations and you likely rely on
third party carriers to deliver your products.
Unfortunately, you can't control the shipping process
but you can control processing times
by having your products ready to go once the sale is made.
Also always opt for shipping insurance for your item
and it's for your own protection.
Plus for items over 100 bucks require a signature
from the buyer upon receipt and most importantly,
every order is an important order.
Don't treat any order as just a simple order.
- Absolutely love that.
And really our last tip is to expand beyond Esty
which may sound counterproductive
but your customers won't remember your store
when asked where they got your product,
they'll just say, Etsy.
Our number one tip for scaling and growing
a handmade crafts business on Etsy is to establish a brand.
And while Etsy was once a small marketplace,
it's now flooded with sellers looking to make a quick buck.
Some of these sellers will analyze what's working for others
and copy their products.
There is always someone willing to sell a similar product
at a lower price, so never compete on price alone.
By establishing a real brand
and growing an audience that loves it,
you'll be able to focus and compete on long-term scale
and outdo your competition.
Focus on product differentiation
and know your value proposition.
This is the key to long-term success on Etsy.
- And remember, even though this platform is hugely popular,
it's not your end game.
You have so much more to give and your customers need
the exciting homemade creations you are making.
Alright, that's a wrap
but your journey doesn't have to end here.
We have over 200 videos for you to check out.
- As always be sure to like, comment and subscribe.
Thanks for watching, this is The Journey.