Say it with me now, every video deserves its own launch. That means repurposing your videos
on other platforms to alert your whole audience of your brand new amazing video.
Let's talk about how to add YouTube videos to your Instagram stories.
It's not as tricky as you think. I'm going to show you a super simple hack to add your YouTube videos
to your Instagram story. I'm also going to give you 2 other options if you're looking to really
step up your repurposing game, let's get into it. I do this all the time. If you don't know already,
I'm putting out 5 days a week of YouTube videos and I know that my Instagram audience
is going to want to know what video videos going up every single day because these are valuable
videos, they're going to help them to grow their business and their social media. So, repurposing
this content to share it on any other platform is going to be great to redirect your audience
and cross promote, telling them, "Hey, go check out this full video on YouTube." The idea is you want
to just post a teaser of it to say, "Hey, swipe up or click the link in my bio or go to youtube.com/
you know, your YouTube link," so that they'll go watch the full thing. Ideally, we want to direct the
traffic to YouTube to allow them to watch there. This is really important because YouTube values
watch time. If YouTube sees that people are coming to your channel and watching the video there,
they're going to boost that video and show it to more people. This is so important because YouTube
is a search engine. So, YouTube could be searching for the type of content you're creating every
single day. I have videos that I made even years ago that because I titled them the way that
people are searching for them and because YouTube knows that it's a valuable video because people
have been watching it, those videos show up in the search results and people are discovering
my content all day every day, that's the point of having social media content so that you can reach
a wide audience. So, the biggest advice I have for you is to make sure that you are redirecting them
to watch the whole video on YouTube but you have that cliffhanger content, that teaser that says,
"Isn't this cool? Now go watch the rest of it," Just like any other kind of TV show or commercial that
gets you excited to tune in for the full episode. So, here's a super simple hack, probably the easiest
thing you can do to add your YouTube videos to your Instagram stories. So, go to the YouTube
app on your phone, find one of your most recent YouTube videos that you want to promote on your
Instagram stories and when you play it from your phone, all you have to do is do a screen recording
from your phone. You can screen record, you know, anywhere from 30 to 60 seconds. Once that's
recorded, you can post that to your Instagram stories with a call to action to tell them to go
watch it and that call to action can be to swipe up, if you have the swipe up feature, or, "Hey, go
click the link in my bio or go to this site, your YouTube link, to be able to go watch the video." Now,
before we get into the other 2 ways that you can add your YouTube videos to your Instagram stories,
you better subscribe if you haven't already. We have a ton of content marketing strategies
and business acceleration tips coming to you 5 days a week. Now, here are 2 other options. One of
them is to have some more advanced repurposing. So, there's software options that can repurpose
for you. I personally have used ContentFries or I've checked out Repurpose House and these can be
anywhere from 100 to a few hundred dollars a month. With something like ContentFries, you can upload
the video and select the sections that you want to be able to repurpose and take out those little
mini clips and also give you some graphic design templates to be able to maybe put like a headline
on top or the captions on the bottom, which can also be really engaging for your audience to watch.
I don't know about you but anytime I see captions, I sometimes get lost in reading the captions while
watching the video which keeps me watching longer. The more you can keep your audience watching, the
more intrigued they'll be and the more likely they'll be to click over to watch the full video.
Repurpose House is another option that does a little bit more of the work for you and because
of that, it is a little bit more expensive but can be totally worth it. Repurpose House actually creates
more of the repurposed assets and can post them to your social media platforms for you.
What's cool about this is that they'll custom design and caption the videos and audiograms image
posts, even thumbnails for your different social media platforms. I think Repurpose House is so cool
because they'll create custom designs to set your brand apart and you can also submit any kind of
content that you want to be repurposed and they'll deliver it back to you daily. So, if you want to
decide between a software or hiring something like Repurpose House, ask yourself if you have more time
than money or if you have more money than time so you can decide do you want to outsource this or do
you want to do it yourself? Speaking of outsourcing, that's the 2nd option is that sure you can hire
these companies that are specific for outsourcing or you might want to consider hiring a video
editor in-house. Hiring a video editor is one of the best decisions I ever made. I knew that when
I was editing the videos myself it would take me a lot of time and that time could be better spent
on maybe more revenue generating activities in the business. I know that I could do it but
my super powers were more suited to other things that were more strategic in the business to grow
the business and for anyone thinking, "I don't know if I want to invest that much, I don't know if I'm
ready to hire a video editor." I'll tell you that my first video editor I hired for only $15 per video
and that included all of the repurposed versions. So, it's actually a huge possibility for you to be
able to outsource that and find people that would be so happy to do your work at an affordable cost.
You can find video editors on sites like indeed or upwork or onlinejobs.ph. So, when you're deciding
between these, also ask yourself what the outcome of repurposing this content is. Imagine if you
have more content on your social media platforms that are driving people to your YouTube videos
and then to potentially become clients, that could be a really great ROI if you can connect the dots
that these videos are leading to profit. So, ask yourself what's going to be the best investment
of your time or money and is it going to be worth it? You can use that free hack that I showed you
earlier where you just screen record and post it on your Instagram stories or if you want to get a
little more fancy, you can totally hire outsource or use any of these repurposing softwares to do
it yourself. If you're ready to take your content marketing to the next level and build an evergreen
lead generation machine, then click the link below and reserve your spot in my next free
training. This is the exact strategy that my 6, 7 and 8- figure clients use to maximize
their cashflow through online content and you could be next. I'll see you in the next video.