Hey Entre Nation, Jeff Lerner here and today I want to share with you different
ways to build wealth online. You can start at zero and easily make a hundred
thousand dollars or much, much more and I will share with you some high income
earning skills that anyone can learn and these are awesome because once you know
them, you can use them on multiple projects like consulting or setting up
passive income businesses. Personally, I've set up multiple companies including
Entre my education and training company by acquiring these different skill sets
and then applying them myself. I used to be a jazz musician, but I hurt my hand
and I couldn't play anymore. I couldn't play enough to make a living, so I
started to search for other things I could do. I opened up a couple of
restaurants which didn't work out. There were franchises and I got these big
loans and I ended up losing all my money, but I stayed determined. I stayed
resolved. I didn't go get a job. And long story short, I ended up where I am
today after making money with several of the things that I'm going to talk about
in this video and then selling my digital marketing agency. A couple of
years ago, I started my company Entre to teach what I've learned about being an
entrepreneur in the new digital economy and to show how I've generated almost
$50 million online since I started back in 2008
so keep watching until the end of this video so you can learn how to do it too,
and go ahead if you would, and hit subscribe if you like this kind of
training and you want to have a more awesome life because that's what I'm all
about teaching you how to have an awesome life. And let's get started.
First off, let's talk about what I call high income skills. And these are highly
lucrative skills that you can learn and deliver massive value to other people or
to the marketplace by essentially selling your ability to do these skills.
Now you're still trading time for money, hours for dollars, but you're trading
your hours for lots of dollars. And notice I said skills, not a job. You
know the problem with a job is your value is determined not by the
marketplace, but by a manager or a boss or a company compensation plan. So
there's very little that you can do to dramatically increase your earning
ability in a job. Whereas with a high income skill, if you're better at what
you do and you build a reputation for doing it well, you can earn more and
more and more. A great example of this is digital marketing. You can learn
social media, social media ads, design, writing copy, creating code,
programming, creating software. You can learn SEO, how to blog, how to, how to
market, how to create sales funnels. There's so much you can
learn and you can learn these skills from scratch through online courses or
even a lot of them. You can learn through YouTube tutorials and you can
then offer your services out as a consultant or service provider or use
them within your own business like I have. I've built multiple businesses
with these skills. Now you could also go to college and learn these skills.
That's going to take, you know, four years. In my experience, a lot of people
who go to college to learn these skills when they actually get in the real
world, and I've hired some of them, they don't actually always know the skills
that really pay, but hey, you know, you do get a good base with the college,
spend four years, but then you're paying back. You either spent a ton of your own
money or your parents' money to get the degree or your pay. You had to borrow
the money and you're having to pay it back, which ties up a lot of money and
deflates a lot of potential when you're young and you're stuck having to pay
back student debt. So take like a marketing manager position, which
nowadays involves a lot of digital marketing. That position generally tops
out at about $134,000 per year. So there is six figure potential, but that's it.
$134,000 a year. It's no matter how good you are at that job, in that job, you're
unlikely to go beyond that. Whereas an
online business has way more potential to go to multiple six figures and even
far beyond. I've had two businesses that did multiple eight figures. I've had
several more businesses that did seven figures and because they're online
businesses, it's honestly once you get it going, it's pretty close to passive
income. Like no businesses, a hundred percent passive. It's not like I never
have to check on anything, but they're online, so they're a whole lot easier
than running a traditional business and I created a video. I'll put a link in
the description below. It's a video on the digital marketing skills that can
help you earn these kinds of income, earn this kind of income by providing
these skills as a service. Now let's talk more about nearly passive income
business. I always say nearly, it's like I don't believe anything's a hundred
percent passive. Even if you own a rental property, I own multiple rental
properties. It's not like I never have to deal with anything or talk to the
property manager, you know, replace a roof or something. But it's not like I
have to go do the work to replace the roof, but nearly passive income
businesses. And you can start one of these and then learn the skills as you
go because they're online so you're not having to burden yourself with a lot of
overhead out the gate. You can start the business and then just get better and
better and backfill
with the skills. And I have a special place in my heart for affiliate
marketing in five years as an affiliate marketer, I not only paid off or not
only earned enough money to pay off the debt from those two restaurants, which
was almost half a million dollars in debt, but I actually generated over $10
million in commissions in about five years. As an affiliate marketer. And
affiliate marketing is a great place to start because you don't need any startup
capital and you can still earn six figures or more. As a, as I showed, you
don't need to create any products to sell. You don't need to employ anyone.
The beauty of affiliate marketing is you're getting a commission on products
that you offer that already exist and that you just act essentially act as a
to get commissions on those products and you don't even have to take care of the
customers. All you need to do is sign up as an affiliate for a brand that you
know or or a platform. I mean, let's pick, pick anything on Amazon and just
sign up as an Amazon affiliate or I will mention my company entre. We have a
great affiliate program and then you just promote the product by sharing it
on social media. You could write a review, you could create a video on
YouTube about the product. There's a zillion different ways. Make a blog post
and then if somebody clicks on your
link, you earn a commission. If they, if they actually buy something. Sometimes
you have CPA products and have a whole other video on the difference between
affiliate marketing and CPA, but sometimes they don't even have to buy
anything. They can just give, give their email address and you earn a commission,
but once you've learned the basics, then you can start actually creating ads and
use paid ads to drive more people in where essentially you control exactly
how much money you make because you can push as many people as you want into the
offer. Some of the skills that you will have to learn as an affiliate marketer,
it will be copywriting because you're writing persuasively to promote the
product and you'll have to learn actual marketing and targeting for advertising
because you need to connect with your target audience. It doesn't matter if
you, you've got a great product or great offer or great ads, but if you're
putting in front of them, putting them in front of the wrong people, it's not
going to do any good. If you choose to promote a website or a landing page,
you're going to have to learn the basics on how to set those up and ultimately
learn a little bit about sales funnels. And if you're not technical, it's pretty
step-by-step to create those things. Now there's a lot of easy softwares or
softwares that make it easy and you can even outsource that part really
inexpensively through sites like Fiverr or freelancer, Upwork. And then how
about promoting through YouTube? You could learn all about how to create
presentations, slide shows, or you could be on camera like I choose to be. Even
the basics of how to edit videos. There is so much more you can learn, but I
don't want to overcomplicate it because you don't have to learn all of it to get
started. You just get started and learn a little bit of it here and there as you
go. And it's really, really easy to get started. And the point I'm making is
that all these skills that you're learning are also high income skills. So
as you've learned them, they can be used in a variety of different ways, not just
for your own affiliate marketing business but also you can sell them as a
service. And I created a video dedicated to learning the basics of affiliate
marketing, which you can also check out. I'll put it in the description below
after this video. And for me personally, after starting with affiliate marketing,
I started building other types of online businesses as well. I opened a digital
agency, I went into e-commerce and finally I was able to do something that
I absolutely love, which is running entre my entrepreneurial education and
training company where I actually started creating courses to teach how to
do these things. But the thing about affiliate marketing, I think that the
thing
that makes it most by far a lot of times, especially for beginners, is how
easy it is to get into. You can literally get started for free and the
door is wide open for anyone. If you know where to look. I actually have a
video training, another video that I'll put in the link below where you can
actually learn the skills and all the business models that I've used in my
entire journey. Like I said, I'll stick that in the description below as well.
And then how about learning the skill of speaking with over 80% of all the
interest and focus being given on the internet happening with video. There is
such a huge opportunity to get your name and your brand out there. If you're not
leveraging video somehow in sharing your message, you are at risk of being left
behind. You're like blockbuster after Netflix came out, so let's not let that
happen. You can use speaking for promoting anything you like, your own
product or affiliate products or even you know, for other companies or just to
share any message to the world and especially to creating training courses
or selling through webinars. There's so many different ways that speaking shows
up as a valuable skill online. Even if you have an eCommerce store or like I
said, any affiliate marketing business, you can use video ads to promote your
site or your product. Video is everywhere, so learning the key speaking
skills like how to express words, your tonality, your energy, your
communication, your storytelling. You notice how while I was saying those
things, I tried to be a really good speaker. I kind of like up to my
intensity, right? Learning those things will make all your promotions so much
more compelling. People ultimately want to buy from real people, but on the
internet, the way you are, a real person is you have to speak, you have to speak
to the internet, you have to speak to the potential customer. I think about
YouTube, how big is YouTube being? Seemingly, almost everyone is out there
teaching us different things, giving value and sharing their message and you
can make great money as a YouTube because YouTube runs paid ads on your
channel. You might have even seen an ad when you went to watch this video and if
you did, I actually might have gotten paid for it. If you, if you clicked on
something or if you watched it for long enough, it didn't cost you anything as
a, as a user. But as a channel creator, as a content creator, I can get paid,
right? And it costs nothing to get started. And I can tell you from
experience, even, I don't have a huge YouTube channel yet, but I'm already
making pretty good money just making these videos. And this is not hard. This
is not hard work compared to what most people do to actually
make money. This is not hard work. And there's also tremendous money to be made
in actually helping create videos for other people, whether it's on the
editing or the copywriting side. I actually had someone, literally true
story, I had someone in the last few weeks who was willing to pay me and my
partner a hundred thousand dollars to help them create a webinar, everything,
the script, the graphics, the structure of the webinar and build a whole funnel
around it. But I mean, we're talking a hundred thousand dollars to create some
online pages with a script and webinars slides, right? That's because we
understand the structure of a good webinar and we understand copywriting
and we understand. Actually we ended up not doing it because of some, some
concerns we had with the project, but my point is there is huge money and
learning how to create this stuff. Even if you don't want to be in front of the
camera like this and if you really want to get into speaking, you can also run
live seminars. You can speak on stages, you can deliver coaching, you can, any
way that you can give value to people through projecting your voice. There is
a whole industry out there that is just waiting to pay you if you decide you
want to be serious about this skill. I love speaking, honestly, I've made a ton
of money through speaking, but much more importantly than that I
feel like I have built a Legion of friends and connections and people who
have reciprocity because I've delivered them value and they might want to do
business with me or they might be willing to deliver me value like that.
Speaking is just such a door opening skill in so many different ways. And as
I'm saying that, I realize I'm speaking to you so hopefully you can see it in
action here. So what other ways can you go from zero to a hundred thousand or
more on the internet? Well, how about creating an online course? It's just
about choosing something you're already good at or that you're passionate about
or even just that you enjoy and then making money from it by teaching others
about what you know. And the thing is, a lot of people get freaked out by that
idea, but honestly, all you have to know is a little more than the people that
you're teaching to or that you're talking to. I know that from experience,
I have created training on things that I was not an expert about, but I did some
research, learned a little more than most people watching or listening and
they were willing to pay to hear it from me because I had shortcut their process
by doing the research for them. And you can present this information as a
speaker or you can even create slides. And share it that way if you're not
comfortable being
on camera. And I remember when I created my first online course, and frankly I
was, I was not sure how it would go, but I've, I've since become a true believer
and I'd been doing online trainings for a long time, both for my agency clients,
teaching small businesses about how digital marketing works and also for
some affiliate marketing students. I did some, some coaching back when I was an
affiliate marketer. I had some students back then, I'd never actually packaged
anything into a course. Well, in fall of 2018 when I launched entre and I started
this business, I created one single course and my goal was say, I want to
see if I can make a million dollars selling courses. Well that was multiple
eight figures ago, multiple times, $10 million, so over $20 million ago. So as
you can see, there is huge money to be made and I didn't even know it at the
time. But what's happening is there's a $350 billion per year online education
industry that is just growing and growing. And growing. There is this
massive shift in the world happening from people paying for mainstream
establishment education, you know, multiple six figures now to go to
college borrowing all this money and they're shifting online into self
directed learning by participating in that movement. You know, you're putting
yourself, think about that word mainstream, like the mainstream where
we're, where the flow is the biggest, I'm in the main stream. You're
putting yourself in the mainstream of the online education business by
creating a course and once you have created a course, it's pretty close to
passive income. How awesome is that? You know, think about it. Think how many
people learn from me every day through my YouTube channel and through my
courses and you know, I love them, I appreciate them and I'd love to spend
time with them, but there's not enough of me to show up for thousands and
thousands of people every day. But digital courses are automated and mostly
passive. Now if you want to learn how to make courses or any kind of digital
products, then you can sign up for that training I mentioned in the description
below. That's one of the business models in the methods that I teach. The key to
going from zero to $100,000 is to keep focused, to be persistent and create a
goal. A hundred thousand dollars a year is only about $8,000 a month for a whole
year and frankly you can do it faster than that if you want. When I started
back in 2008 with affiliate marketing, I hit my first hundred thousand dollars in
sales in about seven months. You just choose what skills you want to
specialize in, what focus you want to have or what type of business you want
to build and go after it. With laser like precision, passion, focus and
drive. That was the biggest thing that I
used to teach people. People want to learn about, well what website and what
word do I use and what image do I use and 95% of what I always would end up
talking about cause it's what people really needed to hear. That was about
their habits and their drive and their intensity and their focus because that's
actually what makes the difference based on my experience with knowing hundreds
and hundreds of really, really successful people. The cool thing about
all these skills that we talked about is they are transferrable, so you can use
them on many different projects. You know, I always say people were like,
well, should I do affiliate marketing? Should I do e-commerce? Should I start
an agency? Should I create training or digital products? I'm like, yes, because
it's basically the same skills that apply to all of them. It's just learning
how to apply them in the context of different business models. From my
favorite part of this video, I want to hear from you. Please share in the
comments below maybe what your plans are, maybe a win that you've had with
these skills. Maybe a challenge that you've had with these skills. Whatever I
can help with, I love answering questions. I try to respond to every
comment and also, please don't forget to subscribe and give this video a, like if
you gain some value from it, it really, really helps out the channel when you do
both
of those things. And if you want to make real money and make huge changes in your
life, definitely don't forget to check out that training that I talked about,
that I put in the description below. That starts with affiliate marketing and
takes through the other business models that I've done creating a digital
agency, creating digital courses, creating another products. Just click
that link. You can, you can learn more about it. Thank you for your time.
Appreciate you so much and I look forward to seeing you in the next video.
Take care.