When it comes to marketing your business online there are no shortage of options available.
You can do PPC, SEO, SEM, SMM, CRO, or go “Whole Hog” and do-em-all!
And to add to the noise and confusion for every option there are at least a dozen pros
and a dozen cons muddying up the water and making a clear decision seem like an impossible
task.
So it’s no surprise then that one of the most amazing advertising tools available today
is still underappreciated and underutilized.
And that tool would be…
Facebook Ads.
Which is why on today’s episode we’re answering the question once and for all, are
Facebook ads worth it?
Hello and welcome, my name is Adam Erhart and you are watching the Modern Marketing
Show.
Where we take different marketing tactics, tools, tips and strategies and break them
down into bite sized actionable clips that you can use to immediately take your business
to the next level.
As great as Facebook Ads are, I completely understand the confusion and so despite my
strong position and almost unnatural love of Facebook Ads.
When I hear the question “Are Facebook ads worth it?”
my initial response isn’t shock, but empathy and understanding.
Because for every success story of a 1000% ROI, there are at least a million others citing
poor results and a lost money.
So to truly answer the question “Are Facebook Ads worth it” we need to take a quick look
at two other very important questions.
1 – Do facebook ads work, and 2 – will facebook ads work for your business
Do Facebook Ads Work?
Yes, Facebook ads work.
And they work incredibly well.
But like most things the devils in the details and for something to work, it needs to be
done right.
Which means not just simply slapping up an ad, pressing go, and waiting for the dollars
to start rolling in.
Rather, it means carefully analyzing your target market.
Creating a unique and compelling offer.
Presenting it in a way that captures attention, piques interest, and inspires action.
And doing this all in a fraction of a second as someone is quickly scrolling through their
newsfeed.
Creating high converting and return on investment deliver Facebook Ads is part art.
Part science.
But 100% marketing strategy.
And at the end of the day when done right Facebook Ads work incredibly well and allow
you to reach more people than TV, radio, and newspapers, for a tiny fraction of the cost.
And if Facebook’s BILLIONS of dollars in ad revenue shows us anything, it’s that
people are plenty willing to spend money on Facebook Ads – indicating at least to a
certain extent that they are delivering a valuable service that people want.
Some of my clients regularly spend upwards of $100,000/month and get consistent, and
consistently high, ROI.
If Facebook Ads didn’t work, they’d go broke pretty quick.
Will Facebook Ads Work For Your Business?
At the end of the day it doesn’t really matter whether you’re in a business to business
(B2B) market or a business to consumer (B2C) market, because who you’re really trying
to do business with isn’t a company, but another person.
And people use Facebook.
For this reason, with very, very few exceptions, perhaps limited to Government contracts or
markets with only a few key buyers, Facebook Ads will work for your business, no matter
what business you’re in.
If you have a product or service that people want, Facebook Ads will help you get more
message in front of more of them.
Plain and simple.
The only way Facebook Ads won’t work for your business is if you’re in a business
selling something that nobody wants.
Should You Use Facebook Ads In Your Business?
This is perhaps the most important question of all.
Because if Facebook Ads work (and when used correctly they work for 99% of businesses)
then the real key is figuring out how to use them in your business for maximum impact.
Facebook Ads in and of themselves aren’t overly technical or complicated but just like
with any other marketing tool available today, the key to success should always be strategy
first, tactics second.
So start with a simple, targeted and well thought out offer and go from there.
Facebook Ads are a learning experience in and of themselves but the results and potential
rewards are well worth the initial effort!
So thanks so much for watching.
If you enjoyed this episode be sure to subscribe to the channel, give it a thumbs up, and if
you have any questions, comments or suggestions for a future video, be sure to leave them
in the comments section below.
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Take care for now, and I’ll catch you next time on The Modern Marketing Show.