In this video we will go over how to shop for diamonds so you don't get ripped off by
Jewelry Stores and also give you tips and tricks so you can get High Quality Diamonds
for a low cost all the while teaching you the four C's of diamonds.
This Diamond is from a Jewelry Store I went to.
See here it is about 5,800 dollars later you'll see you can get this for 2000 dollars less.
We will use this 1 carat diamond ring on the finger or hand for this tutorial.
Carat!
Or The Weight of the Diamond is most important to most people because it is how big the diamond
is.
Our Diamond is 1 1/2 .5 Carat you see here in the diamond size comparison.
Cut, is the next important and also how Jewelry stores trick you the most.
So pay attention.
When cut precisely the diamond bounces, or refracts light back at you which makes it
sparkle.
When cut perfectly it refracts the maximum amount of light back at you through the diamond
so it sparkles at its peak.
Jewelry Stores cover up the poorly cut diamonds with Beautiful lights that make the diamond
sparkle no matter how terrible its cut.
Then the store doesn't even mention the diamond cut grade in the specs instead they try and
make the inexperienced shopper think the Shape of the Cut and Symmetry are the same as the
Grade of the cut.
Very Tricky but no mention of the cut grade here.
That is how they get away with not mentioning the REAL cut grade.
Normally cut is measured like this here from a website I have linked to in this video.
Cut is graded from good to excellent or ideal.
The next important Feature is the Clarity.
Which is the diamond measurement of how many defects there are, how visible the defects
are, and how cloudy the diamond is.
Which all contributes to how sparkly and vibrant the diamond looks.
I's are visible defects and get less visible as you go to SI VS and VVS.
Look at these two diamonds the one on the left is I1 the one on the right is VVS2 can
you see the difference and spot the defects in the one on the left?
Why can't you see these defects at the Jewelry Store?
One, their fancy lights make it sparkle too much to see them.
Two, they normally give you defects on the side of the diamond and they hide them under
the ring setting clasps.
You notice the defects only after you buy the diamond and under normal light.
I wouldn't go below an SI1.
Obviously the higher the better.
Color.
This is graded from Yellow to Colorless.
D being the most colorless.
This is an area where a lot of people decide to cut back because you can't really tell
how colorless a diamond is unless another one is right next to it.
You can see with this diamond it doesn't look that yellow.
Until we compare it to a colorless diamond right next to it.
Our diamond here is a G which is actually really good.
Even though I am going to show you later that this isn't actually that true.
In buying diamonds I have two additional C's.
The fifth "C"is Cost.
Briefly, to get the best price on real beautiful diamonds you need to buy them online.
Watch my other videos for more in depth explanations on this.
Okay now i go to my favorite online jewelry website that you can click on from this video
and in the description below.
You can see here I plug in the same details from the diamond I found at the jewelry store
and viola!
This same quality diamond online is 3600 dollars online.
The Jewelry Store Diamond we have been looking at is 5788 dollars.
That is a savings of over 2,000 dollars.
This leads me to my personal sixth C. Which is Certifcation.
Now as if the Jewelry Store hadn't tried to rip you off enough.
That savings of 2000 dollars is based on the fact that the two diamonds we looked at are
equal.
In fact they are not.
The online diamond was actually way better.
Let me explain.
Look at these two diamonds.
They have all the same specs.
Yet, you can tell the one on the left is way better!
The one on the right looks scrathy & terrible.
How is this possible if it says they are the same quality?
You can see the Diamond on the left is certified by GIA.
It is the most accurate and the Gold Standard for Diamond Certification.
The one on the right is a bad laboratory.
If the diamond has a GIA certification you can trust that the diamond you buy is what
the website or store says it is and lives up to all its specifications.
No matter what light they shine or what trick they use.
Going Back, The Diamond at the jewelry store was certified by IGL which is another lower
certifcation method that inflates its grades to rip you off.
Don't Believe this happens?
look at this email I got from this mediocre online jewelery store after trying to buy
a diamond shade H. It States:
When compared to GIA this diamond will be closer to a K/L color.
Can you believe that?
In short, if the jeweler uses another certification besides GIA.
They are trying to sell you a lesser diamond.
If you want more online diamond buying advise or price size comparisons watch my other videos.
Click on the icon in this video or in the description below for an affordable online
diamond store.
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