So guys snapchat the story Oh G is one of the coolest platforms to use for
marketing but how do you use it to generate leads for business and today's
episode we're going to talk about exactly that so if you're interested in
stay tuned we got a good one for you
alright welcome back everybody and thank you for joining me my name is Jordan
Steen also known as Cereal Entrepreneur and at this channel we talk all about
starting a marketing agency building a personal brand are really just using
digital marketing to build any business online so if you're interested in any of
those topics hit that subscribe button in the notification bell in the bottom
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trainings are free resources and any free giveaways that we do every single
week here at my channel om PS make sure you stay tuned to the
end of todays video because if you're trying to start a marketing agency we
have a checklist that you're going to want plus about a two week training that
will follow up with via email or messenger that will also be super
valuable for your business and really quickly from our video on social media
marketing and ads from beginner to advanced we have our comment from
Garfield Taylor all he did was leave a comment on what he learned in the video
he is our winner for today so please message us at facebook.com slash serial
entrepreneur and we will send you your code for three months of our mentorship
program absolutely free again Congrats Garfield Taylor so let's look at a
couple things that you're going to want to know about snapchat stories when it
comes to creating content that's going to drive leads number one is the type of
media that you're going to use and this is whether you're going to use video or
images for your snapchat stories really you should already know that video is
probably going to perform better than images pretty much every single time and
if you're only using text snapchat stories those are gonna perform even
weaker than the previous two mentioned with video it can be helpful to you know
complement it with stickers especially images stickers go really
well with images and if you're going to use text then you need to have some kind
of maybe animation or something that's going to make it stand out a little bit
more and what about the type of content that you should produce in my experience
content that is natural and feels like it's actually coming from another human
being usually tends to work out the best another thing is to keep snaps real
really short you don't want to go into full story mode inside of your snapchat
please understand that it is a short form type of content platform meaning
that you shouldn't go on there trying to put in 1,500 words or an hour long video
and then the final thing is trying to build your story throughout the day and
keep it cohesive don't go off on random tangents that have nothing to do with
each other when it comes to a snapchat story it is a story so tell it like a
story start with the beginning at a middle and then put an end and speaking
of stories tell me your story about your agency or your brand right below in the
comments we're going to pick one winner to win three months of our mentorship
program so just make sure to leave your story right below this video and we'll
pick one of you guys now when it comes to snapchat stories and generating leads
you have to understand what's actually going to entice someone to opt into a
lead magnet or swipe up or go see another ad you know what actually gets
them to do it when it comes to this you're actually probably already
familiar with a couple of these things number one being a sense of urgency you
need to create a sense of urgency in your campaigns to make people realize
ovale I don't have all the time in the world to take advantage of this it's
only for a limited time another thing is teasing the reward so
you only get a short time in your snapchat story since it is a short form
content platform so make sure that you get straight to the point go straight
into the benefits or people that have benefited from your product or service
to deliver a message that's going to entice leads next is don't use click
bait guys people don't like to be fooled or tricked into something that they
don't want if you use click bait make sure that it's just click baby words
like only for a limited time you know those are things that make people click
or I bet you didn't know right something like that is going to be considered
click bait because it entices clicks but it isn't actually telling a lie so
essentially use honest click bait and then finally just make it fun and
desirable people like to get on snapchat and Instagram and I know this isn't
about Instagram but they like to see stories because they're engaging they're
usually more realistic more of a human feel to it so guys make it fun have
energy when you put your videos out there or photos out there make it
something that people can really get along with so what are some ways that we
can outside of you know generating leads because leads come from people who get
engaged with your snapchat content so how do we get people engaged the first
is using mixed media guys a mixture of filters
and stickers and those little facial you know augmented reality settings that
they have are what makes snapchat so much fun and so much more different so
make sure that you're taking advantage of those options number two is making
sure that you use the selfie style when you're using the camera and the reason
why is because again people want that authentic realistic human touch and not
only that they don't want to always feel like they're working with a business
sometimes they like to see that there is a face to the business so make sure that
you're personalizing it by it basically adding a face to that brand or to that
business again number three is keeping it short
all right we're talking about this and I want you guys to really get it that's
why we've mentioned it in both of these sections that we're talking about is
because of how important it is people are not there to listen to your life
story so don't put it out there use it to deliver content quickly and that's
going to be engaging and drive users to a specific landing page or a sales page
and then the final thing is using your call to actions early okay you have a
limited time so when any time when you're marketing and you have a limited
time you have to get your call-to-action out quickly reason why is because if you
don't some people might not make it to the end of your message meaning they
didn't even get the reason why you were trying to talk to them in that story so
get the call-to-action in the hook for your story out very quickly and guys
snapchat is really only a portion of starting a marketing agency or digital
marketing agency and really running online marketing campaigns so if you
want to learn more about building a business online check out this video up
here in the top right hand corner or if you're looking to start a marketing
agency that video is perfect for you alright now let's talk about some links
inside of snapchat stories the first thing we want to talk about our deep
links and deep links are just links that take you directly to an app where you're
basically on the purchase page or on the download page whatever it may be but
these links are great for app users so if you are working with an app user of
some kind of an app developer and app company make sure that you're using deep
links next is linking to content guys we're trying to drive people to a
website right so make sure that you're providing content that actually drives
people to blog content you're creating or maybe videos you're creating on
YouTube or some other channel but we're driving people to content because our
content is what captures people delivers value builds trust and shows your
authority in your industry number three is going to be linking to a landing page
this is the best way to drive leads with snapchat if you're not building landing
pages ie clickfunnels landing pages to drive people into some
sort of automation like an email follow-up or messenger follow-up you're
not using snapchat to the best of your ability you need to be building your
email and messenger lists using snapchat by using landing pages to get people to
sign up and then the most important thing about your links inside of your
story is making sure that it actually freakin relates to the message you guys
have no idea how many times I've seen somebody put a video or a message on
snapchat or in a story and then you go to the link and it has absolutely
nothing to do what they were just talking about if your message or your
copy gets misconstrued or diluted between the message on the video and the
landing page itself you're not gonna generate leads to begin
with make sure that your messaging and what you actually have when they reach
their final destination is consistent but guys that is it for this video app
chat is not complicated there's really only one function that you need to know
and that's creating a story and then all you have to know from there is how to
link to a story once you understand that then really you just need to start to
get creative with how you're going to deliver your messages in your content
but since you guys stay till the end make sure you check right below this
video in the description for our SMM a checklist and two-week training that
will teach you all you want to know about starting your agency last but not
least make sure to leave a comment right below letting us know what you learned
in telling us your story but that is it for this video guys I will see you on
the next one until then Cereal Entrepreneur out bye ready to start
living the six-figure work where ever be your own boss lifestyle
well at Cereal Entrepreneur Academy we'll teach you how to use a laptop and
internet to start your own social media and digital marketing agency get started
with our free Facebook Ads training links in the description below guys see
you in the course Cereal Entrepreneur out