let's go ahead and just get into this what we're going to be talking about today is this
how to build a loyal following with no ads okay how to build a loyal following
with no ads basically how to build a following without spending money okay that's what we're
going to be getting into so first things first what we're going to say is if you
did not know here's the thing that you can do everybody that is subscribed to my youtube
channel comments on the youtube videos and shares the youtube videos to social media and tags either
myself or my business in it one person every week is gonna win something and you're gonna win a free
thing from my swag shop so there is that if you haven't been to the swag shop go over to with
martha.com go up to the top on the navigation bar and click on shop that will take you to the swag
shop and then one person every week just gets to run amok and choose one thing that they want and
that's it that's it totally free so let's go ahead and get into this i'm going to read your comments
at the end hello i see you guys love you so much make sure you keep commenting stuff that you want
to comment if you have questions go ahead and put those in the comments as well i'll be able
to pull some of them up at the end okay you guys and i think that's it before we actually get into
this um heads up there's a thing that happened last night okay uh my reality show is live
so if you want to check out the reality show it's the first part of it i want to say but if you want
to check out the reality show you go to human the number two human so human to human but the two is
a number okay so human2human.tv if anybody wants to put that in the comments that would be awesome
human2human.tv what you do is you sign up to you know be a member of it or to you know get it but
you get the first 14 days for free so you'd still be able to see it and then you just cancel if you
want to or if you want to keep it because you love it then feel free to keep it do whatever
you want to do makes no difference to me i have no horse in this race but if you want to see the show
that's where you see it okay it will be on amazon later it's going to be on roku it's going to be
all over the place it's still being submitted this is literally the very first episode all right so
there is that all right now let's get into it so building a loyal following without ads okay i geek
out on marketing i don't think that that's any uh i think everybody understands that everybody
knows that about me i'm a business strategist i consume marketing content all day every day
if you walk into my house and i have time alone i am listening to a book or i am listening to some
content somewhere you'll hear someone talking it won't sound like me and if you follow that sound
i'll be in there but i'm listening to a book okay like that's just how it goes but you guys
whenever people in marketing whenever they talk about building a following it's never organic
and organic means without ads right they're always always always even my favorites even my favorite
people out there they're always talking about building your audience by spending money to build
your audience and let me just quickly talk about why that's not great period and i'm not saying
they're wrong about all their marketing stuff of course not i love them right but from this aspect
i have a very strong opinion here and it is what sets me apart from everybody else in the industry
so my my opinion that is strong here is that if you're using ads to build your following
you're actually you're not building loyalty along with that following okay whenever you
grow organically and some of the things that i'm about to talk about whenever you grow organically
you're developing a relationship they're making choices to go the next step they're telling their
friends about you because they found you right you're not able to be found everywhere you know
a lot of you guys whenever you first started following me you're like where the heck did she
come from right because i'm not all over your ads you know you don't see me everywhere so when you
find me it's like diamond in the rough you're like oh my gosh i just got really lucky right
and then whenever you realize that what i'm talking about is true and helpful then you
tell your friends about it well what we've done is we build an entire community around that
now it's very different if you're running ads and you're spending money on ads you guys the
ad game is done let's just can we stick a fork in it we should the ad game is done
okay google's doing away with cookies i mean if you don't know what that means cookies are the
things that track and follow you around the internet where you're like how'd google know
that i just went there like that's cookies okay they get put onto your browser and then anywhere
that you go they know that you're going there and then they're able to market to you in those places
also market to you because of where you've been that's all the you know the creepy ad stuff
google's doing away with cookies which means the ad the price of doing ads is going up
okay for everybody the only people that are going to be able to make it in the ads anymore
are the big dogs the little guys are going to go bankrupt trying to compete in ads just a heads up
okay a they're not as good as building a loyal organic audience but b you're going
to go broke trying to do it stop trying to compete in someone else's sandbox you know
what i'm saying like let's just do what we do and let's do it really really well some fair
but the other thing is that facebook and apple have been going to war with each other
about like apple isn't letting facebook stuff be seen on apple devices like facebook ads
it's a whole thing where just the cost of ads is increasing you've got big corporations going head
to head and then the people that are unfortunately hurt the worst like i said are the the smaller
companies the mom and pop shops the mom that's trying to build a brand from home those people
that were spending money on ads before and kind of getting by are now spending a lot more
and receiving less and so we all need to come around to this concept you guys of building
an organic community period okay so now i'm going to go into what that actually looks like
super quick here okay so number one how are you going to build build an organic following without
ads number one you're going to pick a topic that you totally geek out on now if you already have a
business and you're already running a business you don't need to pick a topic that you're geeking out
on you just pick a a central pillar topic around what your business helps with okay what's a topic
that your business is about okay so if your business if you're a um let me say this if
you're a house painter then your topic is probably around home renovation okay easy enough if you are
a babysitter your topic is around childhood development and more specifically if you only
babysit a certain age of kids your topic is around childhood development of that certain age of kids
do you see what i'm saying here like no matter what you do there's a central core topic around
what what you you know what what you can geek out on and what you're really interested in that
probably is already a thing okay so that's number one number two you're going to build a community
for your people you're going to build a community for other people that are wanting to know a lot
about that topic so if you're a babysitter and you only you know maybe you only babysit a certain age
of kids you know like early elementary right maybe you only babysit those ages of kids well your
community should be based on people parents of those kids now what supports the parents of those
kids around that topic of you know early childhood development education things to do for fun
diy uh crafts and stuff like that it needs to be a place that really curates
content and it can be curated content from all over the flipping internet you guys
okay you're curating content to deliver to them in there does that make sense
are you having any like moments right now where you're like oh my gosh
i can totally create that group now the very first thing that you might think in like
okay so i could create that group but also like i don't want i don't want to be in another facebook
group and also all of my friends say they don't want to be in another facebook group here's the
truth behind that that's true for most okay from i mean i don't want to be in another facebook group
that isn't relevant to me okay remember that people do want to be in groups
that are relevant to them and are helpful to them and remember we're curating we're
curating conversations we're curating content and putting them into that group so don't
think that people don't want to be in another facebook group they don't want to be in another
goofy facebook group they don't want to be in another facebook group where you know people are
selling crypto on every post they don't want to be in another facebook group where people where
it's a mom group and everybody's just piling on and fighting with each other they don't want that
but what they do want is what you're delivering because you're giving them
basically the end result of a massive google search that they would do on their own but
you're giving them the gold does that make sense i hope it does i hope we're getting some like ho
man okay number three you guys you're gonna talk about that group
in public and then you're you're going to be more available and give your content in the actual
group itself let me break down that sentence okay so when you talk about the group in public
that's like doing a live like this or even just a post and saying hey here's a crap that i'm doing
with my kids today or here's a crap that i'm if you're a babysitter here's a crap that i'm doing
with the kids i'm watching today i'm get i'm given the details in my group here's the link to the
group boom that's what it looks like okay so it's as easy as that here and you so you talk about it
in public and the people that really want it are going to follow into the group and you might be
like martha why don't i just put all that stuff out in public because not everyone is here for
that on your facebook you have people you went to high school with you have your family you have all
you have all sorts of people not everybody is here for that and so you have a special place
for the people that are there for that and then you give it all to them does that make sense
number four monetize and here's where we start building out income streams right so
this entire talk was about building a loyal following without ads that's how you do it
okay how you monetize it that's hbr i will show you how to monetize anything
that's what i do and it doesn't it doesn't make you wrong to monetize what you love in
life there was somewhere in our society in our history where someone introduced the concept
of you can't make money doing stuff you love and i'm here to say yeah you can i do every single day
and i teach other people too every single day so if you want to be one of those people here's what
you do you go over to my facebook business page living the dream with martha you message me the
words let's do this or rainbows and unicorns or whatever you want i'm going to give you the
details to my program that's going up to 10k next month it's 14.97 right now you can start today you
can actually build this thing out you sign up you pay once you're in it for life and there's
all sorts of stuff that is added all the time in there and you have weekly group coaching and you
have coaches at the ready and like and then and then and then you've never seen anything like it
if you're ready to start actually doing this thing if you feel like okay maybe i really can do this
you can every single person on the planet can do this and i can show you how i'll see you later bye