There are a thousand ways to monetize value the problem I find: people don't
actually have value to bring.
[INTRO] This isn't us in Impact Theory being in a bubble
there is a whole world of hyper successful entrepreneurs, for whom it's not
enough to have made a ton of cash they really want to do something.
What is up boys and girl thank you so much for joining me here at one of my
absolute favorite things in the world which is in-person meetups, I cannot tell
you how much I enjoy coming out meeting people getting to talk about
entrepreneurial principles and hopefully touching that next generation of
entrepreneurs and we are here at the OC Tech Meetup in Irvine and very excited
literally I'm already mic'd up. We are minutes away to hit that stage so why
don't we go inside and make some magic happen.
Let's do it!
[Speaker] Now, ladies and gentleman. Tom Bilyeu!
Ohhhh, so much clapping. So much clapping.
The world is shifting again.
And that paradigm looks very differently and now everybody is their own publishing
channel and what's beginning to happen from building your own personal brand
and turning yourself into an influencer, you can't ignore that trend and I want
to introduce you to the two new king makers these are the king makers boys
and girls this is how a business is built today
That's it. Find out who you are, who are you really?
what do you really want, what do you really stand for? And then build a
company around that and my advice to people, and this is how I think--any MMA fans here?
Alright, you ever seen a guy get dazed and
grab for legs? Right, they're so trained to do that that even when they
can't tell you their own name or where they are they know enough to grab for
legs because that's safety. The truth of who you are is that safety. Those are
your legs, so I always say if you wake me up in the middle of the night punch me
in the head and start yelling at me and then ask me questions I will give you
the same answers I give you now because it is core and fundamental to who I am as
a human being.
If you do that your business and it's persona is on stable
footing, because it's real it's true it's transparent it's authentic right?
There's nothing fake about it.
Alright, any questions?
Why don't you start building your following now? So don't leave Boeing
there's no reason to burn that bridge, start building your following putting
out content adding value to people see what's taking off what's working in
terms of what platform--so people always ask that question the only answer
is all of them. So yeah you got to be where your fans are.
Start simply, start on all the platforms find out which one clicks. Look where you start getting the
early wins, apply some more energy to that.
There are a thousand ways to monetize value.
The problem I find: people don't actually have value to bring.
If when I say become the world's foremost expert that thought just gives you
anxiety, you're going to lose. If when I say become the world's foremost expert
and you get like almost those love butterflies in your stomach.
And you think, oh my god I might be the world's foremost expert, like that is a
fight I would, I would eat ramen that's my code for like I'll live poor. I would
eat ramen to become the greatest in the world with something.
To me--that's f**king cool man.
Like to really become capable of the extraordinary is my juice if you
have the personality for it and can create valuable content, it is a huge leg
up on the competition. Humans look for the high status people in the group
right? So you guys have decided that I'm the high status one in the group which
is why everybody is looking at me you're very patiently waiting for me to answer
questions like all of that right. When I bought into personal branding was when I
saw what Gary Vaynerchuk did and I watched him go from absolute obscurity
to a mini celebrity and I was like, what the f**k. Like this guy is literally getting
meetings with clients just because they know who he is.
I see it as a window into your company.
It's not really anything more than that but it gives people a way
to see what you're about like you all have like a certain vibe about my
willingness to serve you. Now automatically he believes that about my
company right? Because right now in your minds there's no difference.
It is midnight at the OC Tech Meetup, we crushed it these guys have been asking
amazing questions for hours now, we finally got to the
last question it was f**king awesome.
We've got people here reppin' hard, so tonight has
been amazing just met a lot of really cool people, this is an awesome community.
I'm super honored to have been invited to this and to have had the chance to
spend time with these amazing people so this is another amazing one.
Thank you guys for watching and until next time my friends.
BE LEGENDARY. Take care, peace.