Welcome back this is John Locke, and today I'm answering a great question that came in. This
question is, "We have a page on our site that by and far gets the most impressions in Google
Search Console, but however we're not getting any business from it [that page]. Wat should we
do to improve this situation and get business from this page?" Google Search Console is a free tool.
You sign up for an account; you basically put a little piece of code in the site, verify the
site and it's a complementary tool to Google Analytics. Basically it'll give you an idea
some of the things that are happening with your website. Impressions, for those who don't know,
that means every time that somebody sees your page--a page from your site in the search
results--that is an impression. So this person is saying that they are showing up in search results,
and people are seeing that result in Google when they search for stuff, but they're not getting
any business from it. There's a couple things that this could be. One of them could be that
people are not clicking the result when they see it. One way to check this would be to look
in Google Analytics and see if that page is the top page for page views on your site. Because if
it's the top page for impressions, if you're getting the most impressions from that page,
then you should be getting the most views from it as well. If people are clicking that in search
results, those two [numbers] should line up. If for whatever reason, that page is not what you're
getting the most page views from, then it might be a case where you need to make the title and
meta description--those are the headline and then the sentence of text that appears in Google search
results [for a page]--you need to make those more appealing [the title and description] -- to where
people click on them more often and improve the click-through rate. I would probably--if
you're getting a lot of impressions, I'd be a little hesitant to mess with the title tag,
because that does have a big influence on SEO, for whatever terms you're targeting. But I would
probably look at the description, the Meta Description, and adjust that somewhat. So
the person also indicated that the keywords that they're ranking for --they are things that they're
actually going for--keywords that they're trying to rank for. This is not just a random page where
they just happen to rank for it, and they really don't care. It's not a page that is not trying to
sell stuff. It's not anything that they do not super care about. This is an actual page that
they're trying to rank for. The second thing--look at the page and see if people are seeing what they
expect to see. What I mean by that is, if you look at the rest of the search results, and if
people are seeing a pattern of things...so let's say that it's the service page, we'll just say
for the sake of argument, this is a service page, and all the other pages, they have a contact form
or a form to fill this out for a quote. Maybe they have certain things that they say that they
do--a list of "here's all the things that we do around the service". Now, look at your page and
see if it has similar elements to the rest of the pages in the search results. If your page does not
have those things, then it might be a thing where you're not getting business because either people
can't contact you with a contact form, or they can't fill out a quote, or there's something
missing on your page that people are expecting to see, and they're not seeing it. The third thing
that it could possibly be--if you're getting page views, if you're getting impressions, if you're
getting click-throughs and people are visiting that page, check and make sure that your contact
form and your quote form are delivering correctly. Sometimes that can happen. It doesn't happen all
the time, but it's worth checking out and making sure that you're actually getting the emails and
the contact forms that you're supposed to be getting. That could be the problem. Make sure
that those things are functioning correctly. My name is John Locke, my business is Lockedown SEO,
and I'm here every single day making videos on SEO if you have a question put it in comments below
I'd be happy to answer thank you to all the new subscribers who have come on recently. I really
appreciate all the people that are watching. That's it for now. Until next time, peace.