So no one is buying your shit
not a problem I'm gonna inject something called the pump formula into your copy
your ads your conversions right now that for some of you will actually 10x your
conversions huge promise watch as we deliver here so pump P um P P let me
break this down and show you how you can use all of it inside your marketing
first P stands for problem meaning are you truly speaking to your prospects
true problem are just the one that you think is the real problem
understand if you actually spoke to their true what we call bullseye desire
if you think of like an archery and you think of the bullseye like if you hit
that thing in the center you got them but most marketers are marketing to the
problems that are the second ring or the third ring or the fourth ring and
they're not really dead center with the problem I'll give you an example when I
first started marketing laptop lifestyle I'm actually teaching how I had built a
multi-million dollar business since I was 24 years old while traveling the
world and partying and enjoying you know doing all these things
I wasn't hitting the bull's eye of my marketplace right I thought that what
they wanted was how to like litter the first first time I did it was called
digital millionaire how to become a digital million it's a good name right
like fuck that's good no it wasn't good at all here's why most of my prospects
are working at a nine-to-five they want out but they're not thinking about fuck
they're not at work like fuck I wish I was a digital millionaire right now no
one thinks that you know what they're thinking fuck I wish I could find a way
to make thirty five hundred dollars a month for my laptop so I could quit this
miserable job that's all they wanted that was their problem so I was like
third ring or for three now I wasn't hitting the bull's eye you need
to find out are you truly speaking to the right problem if your shit is not
converting the way you want it to chances are you're not so that's P let's
talk about you stands for urgency if your copy your offer isn't brimming over
the top with authentic urgency then you're not going to convert we live in
this world of fragmented attention I was checking Instagram they got all this
different stuff going on they don't want to read your thing right now they have a
hundred other things they want to do marketing is interruption we're trying
to interrupt them from what they plan to do so they stop and watch our video or
they read and and if there's no reason for them to
watch it right now or read it right now they simply won't and how do we do that
we have to use urgency now there's five components five different ways that you
can leverage urgency we have a limited time we have a limited amount we have
implications we have priming and we have identity if we can play with all five of
these different ones in a variety of different ways then we can up the
urgency and increase the possibility but they're actually going to stop and watch
or read our stuff here's an example if you had a video when you're trying to
get people to call in you might say something like please pick up the phone
and call the number right now if the line is busy please try and call again
because we are experiencing an abnormally high volume of colors right
now and this offer is only available until 11:59 p.m. Eastern Time
tonight that's gonna drive up the urgency and increase the response number
three is the end of the pump formula M stands for mechanisms say that with me
say one time say mechanism good what is the mechanism the mechanism is the
secret sauce it's the thing that drives your prospects from where they are to
where they want to be secret sauce think of like Colonel Sanders you go what
makes KFC chicken so goddamn good like it's delicious it's almost addictive and
you're eating it and you're like this is so bad for me but I can't stop because
this drumstick is just a learn to my mouth what it's it's Colonel Sanders
secret recipe that's the mechanism that makes the outcome the product so good
I'll give you another example the mechanism in my IG agent program we have
you know dozens and dozens of IG agents no actually 78 agents whoever plays rat
race life or laptop life in less than five months how do they do it it's
because of the IG agent scripts these are specific word-for-word scripts that
me my team have tested over tens literally over 10,000 conversations in
the DM variety with all kinds of prospects done all kinds of different
things we have found these scripts work better than anything else so if you can
type these simple messages you can replace rat race life the laptop life as
an IG agent the scripts are the mechanism you'll see that when you
become an IG agent yourself now that's P at UM P right we've with two PS at the
end so the first the final piece stands for promise and here's the problem with
your promise a lot of people's promises no one
believes that shit we live in a world of empty promises when you were a kid right
your mom promised you'd pick you up from school at 3 o'clock she got there at
3:30 you go can I even trust adults right I tell tennety over here hey
Kennedy we're gonna eat at 6:00 and then I get busy and we don't eat till 6:30 he
goes huh I don't like you trust this person and then you go to work and
you're 34 and your boss says hey don't tell anyone but I think we're able to
get you a range of promotion in a month and you go home and you tell your wife
and everyone's so excited she starts looking at the better house you guys are
gonna buy and then three months go by nothing's happened no raise no promotion
you go and you talk to your boss you go hey ones that have any guns themselves
sorry bla bla bla bla we're not gonna be able to do it and now you feel like shit
but more importantly you want to let down and you go I just can't really
believe the promises that I hear your prospect is is exposed to over 5,000
marketing messages per day they are immune to it they're running for the
hills from it they don't want to hear the promises anymore cuz they don't
believe them whenever they hear a promise their brain goes marketer and
then they immediately raise their guard skepticism goes up how do you like how
do you deal with this right isn't the heart of good marketing making promises
yes it is so how do you deal with it that's the final P in the pump formula
and that is the proof you don't make promises you show and demonstrate proof
where the promise is implied inside the proof for example right you saw me when
I went to Las Vegas and I met ordinary people on the street and I gave them my
phone and I said type these simple messages and my Instagram and if you
make money whatever you make I'll split it with you and the first dad did it may
$200 I gave 100 bucks second girl did it 100 bucks third person we didn't show
him because they didn't make money fourth dad did it gave 100 bucks then I
went to Bali and I did the same thing and then I took six-year-olds and a
four-year-old a Newport Beach at the the Fun Zone and they did it right and we've
all these videos and you can watch them on my channel whether on YouTube or
Instagram the point is these are what we call demonstrations I mean you think
about the difference magic I pull on my phone and I say hey if you could type
these messages you can make $100 a day on the side and only an hour a day do
you want to buy my course and get started and you'd be like no I'm good
but instead of me promising if I show you the product
in action I show you how well it works and you see people like yourself fucking
doing it I don't have to promise you anything because you saw it happen with
your very eyes so the more we can inject that proof in there where the promise is
implied inside the proof you will find prospects guard stays down conversions
go up and frankly for you to then become a fucking freedom nerd like me someone
who lives their life doing what they want when they want with who they want
on their terms you are going to need to master the pub formula and inject all
the pump in the world into your copy and once you do this you will find your
conversions go way up and you become the highest converting marketer in your
entire marketplace and once you get there sitting the top everyone else let
me tell you it's a pretty badass place to be so I am Jason Capital you are an
action taker and I will see you in the next video hey why don't you have the
time you want for yourself yet why does your job keep letting you down it's
because you have been developed the high income skills yet to create your own
high income empire for yourself and your family so at the link below you now have
me as your personal mentor completely free for the next seven days you have a
free user name and password I'm gonna get started with you right away and if
you love it it's only ten dollars a month after that are you paying more for
Spotify and I promise you Spotify is not gonna change your life in your business
the way that this can never I can do this forever so hit that link and come
join us inside right now