When it comes to YouTube videos, the video topic is important.
In this video we’re going to learn how to find YouTube video topics for free that can
help you GET YOU MORE VIEWS on YouTube!
[Tips & Tricks]
Hello TubeBuddies!
When it comes to YouTube one of the most important things is the content we create as creators.
This is important because knowing who your audience is helps you know what to create.
An example of this is that if I’m a gaming channel and I talk about playstation games
only, then anything related to playstation gaming is a great topic.
If I’m a Vancouver based vlogger, anything based around Vancouver would be a good topic
for me to discuss.
Video topics are important, because knowing what people can expect from your channel helps
them and YOURSELF know what to create.
Where we as creators come in, is seeing what topics people are interested in and adding
our own twist in the videos we tend to make.
Our TWIST with this video is that we help you grow your YouTube channel with TubeBuddy
tools.
Our NICHE here at TubeBuddy is YouTube Growth.
If you’re interested in growing YOUR YouTube channel subscribe and ring that bell today!
Back to this video the niche’s from the examples earlier are the Playstation Gaming
Niche, and the Vancouver Vlogging Niche.
Niche’s and video topics, kind of go hand in hand.
Video topics are important for growing your channel, and we have our FREE video topic
planner to help you with that.
We’re going to use multiple tools today, and if anything isn’t free we will tell
you on screen.
Let’s start researching video topics with the free version of Keyword Explorer!
To get started click on the TubeBuddy drop down menu.
Under extension tools we’ll click on keyword explorer.
We do the keyword research first, because it’s the foundation for our video.
Every video has a topic, the topic being what the video is truly about, and that topic is
the foundation of our video.
Think of it like this, you wouldn’t build a house without a blueprint, and doing the
keyword research is YOU creating that blueprint as a creator for your video.
Doing Keyword research let’s you know if the topic you want to make a video about is
being searched, if there’s a lot of competition and if you have the paid version of TubeBuddy
you can see how you stack up against the competition.
You know what?
We’ll link to a free trial link to Tubebuddy in the description if you’ve never had a
free trial before.
We’ll also include a code for 20% off ANY TubeBuddy license, so you can get into the
paid versions and follow along.
We mentioned following along, so now let’s go back to the first example I gave.
The first example was Playstation, at the time of this video Playstation 5’s are very
popular.
So when we type in this term we’ll see different results.
These results in Keyword Explorer are pulled from YouTube search autocomplete.
If we were to compare these side by side so on one side is TubeBuddy’s keyword explore
results and on the other YouTube search results you’ll see they match.
It is important to note that these results will change overtime, and that’s alright.
If your results are different from the time of this recording then that’s to be expected.
Just apply the same practice that we’re covering here!
In fact follow along and do it with me but for a topic of a video you want to make!
No matter what channel these rules will apply!
I’m going to select playstation 5.
Now because I’m using the free version the results will be limited to the top 3, and
we will only have the unweighted score available to us.
Don’t worry though!
This is fine and still can be used, but we do encourage you to consider that free trial
to get more out of the TubeBuddy experience!
One reason that the free version does have these limited searches per day is due to YouTube’s
API limits.
We hope to someday remove this limit, but we’ll have more information in the description
under that free trial link!
What we want to look at here in the free version is the overall score section, and since we’re
on the free version we will only have access to the unweighted section.
We’ve noticed that some people can get confused on the difference.
We want to make it simple to understand.
If we click this tool tip here, we see it says this about the unweighted score: “The
unweighted score is a general score for how good this keyword is to target based on search
volume and competition.”
Where the weighted score is more specific to YOUR YouTube channel.
If you have access to the weighted score, we recommend using it, but the unweighted
score is STILL very useful and in fact we’re going to be using it in this video.
The score analysis is very important to understand, if you don’t understand it don’t worry.
We have a video that you can click the card on screen that breaks down the Keyword Explorer
in depth, then be sure to come back to THIS video so you can come up with video topic
ideas too!
Now using the score we can see the search volume is excellent, and the estimated amount
of people searching of this term is about 4.75 MILLION people a month at the time of
this video.
However, the competition is pretty high with over 63.7 million that we as creators will
be competing against.
The final section Optimization Strength shows that it’s a good chance for us to break
through the competition with an optimized term but still a bit too competitive for us
which explains the overall score.
In fact from this point I want to switch to the paid version to see the weighted score,
and we can see how we compare against the competition in the You vs Top Ranked Videos
section.
As we can see, it’s good, but we still want to go deeper than just Playstation 5.
Here is where we as creators can come up with more VIDEO TOPIC IDEAS because we know what
we want to talk about around the topic.
In this example Playstation 5, we can go deeper.
One of the ways we can go deeper is by looking under the related section.
Under the related section, these are terms that people are actually searching for on
both Youtube and Google.
These are things we KNOW people are interested in and by looking at them it can be Video
Topic Ideas for our videos.
This is where WE as creators decide what WE want to create based on a general interest.
For Playstation 5, we can see what people are searching for, and in keyword explorer
I can click the check box near them to keep track of those terms.
When it comes to Playstation 5, people are searching for videos on reviews, games, game
play, digital edition, ui, etc.
All of those things are what people are searching for on YouTube specifically.
If we click on “Web searches,” we also know what people are searching for on Google.
On Google specifically, we can see they’re looking for more local and stock based options
for the console.
It is important to research ALL THE TERMS WHEN CONSIDERING ADDING THEM to the Video
Topic Planner.
You need to know if you can reasonably compete for them.
Also if there is enough search for them.
Let’s say for example only 1,000 people a month are searching for a term and you get
about 50 views a month on that video, that just might mean there’s not be enough interest
in that term.
Also, make sure that when you save a topic, you actually WANT TO TALK about it, and you’re
not just covering it because it’s popular.
You as the creator should feel comfortable in anything you talk about on your channel.
If we look at both YouTube searches and Web Searches we can see that the digital edition
is being looked up on both Google and YouTube.
It’s important to remember that term because there’s definitely some interest on both
platforms.
Once I have all the terms that you THINK I can make a video on that selected.
At the top here, you can see how many keywords you have selected.
In terms of YouTube video topics are our videos MAIN TARGET KEYWORD.
We can take these topics and save them.
Main Target Keywords are just another way to say this is what the video is really about.
We can take these Main Topic Keywords and save them by clicking on the action button
found here.
It is important to keep in mind that on the free version of TubeBuddy you do have a limit
of only saving 5 video topics at a time.
Once you have your video topic selected, you’re going to want to click on “Add to topic
planner.”
If done correctly, you’ll see this screen pop up.
To see video topics you saved.
We need to close out of the keyword explorer.
Once you’ve closed out of the Keyword Explorer, click on the TubeBuddy drop down menu again,
and then under extension tools select video topic planner and you can see the Main Target
Keywords that you saved from earlier.
From the Video Topic Planner, you can go more in depth on a term.
I’ll choose the digital edition and add notes to it here.
Bullet pointing for your videos is very useful to help you keep on track on points you need
to cover around a topic.
When doing our research, we saw that the Playstation 5 Digital Edition was very popularly searched
on both YouTube and Google, so making a video about that is highly searched, and that highly
searchability could lead your video tp ,pre YouTube views.
TubeBuddy’s Video Topic Planner Is useful because if you bullet point for your videos,
you can save your bullet points in the Video Topic Planner by clicking save here.
This allows you to do a lot of the research on your computer, but if you have the FREE
TubeBuddy mobile app, you can see all the topics for your videos you have saved and
read your bullet points from here!
As you can see on screen, I have the TubeBuddy mobile app pulled up on my phone to the Video
Top Planner, and all the video topic ideas I saved from before are right on my screen,
so when it comes time to film like this I know people are searching for these terms,
and I have saved bullet points that I can look at from the TubeBuddy mobile app.
Speaking of the TubeBuddy mobile app, don’t worry this feature is free version on the
mobile app.
With the paid version of TubeBuddy, you can research any topic you want.
A great source for more video topics is the searches, because that is what people want
to know around a topic on YouTube.
Making videos on things people are searching for is a GREAT WAY TO get more views because
you already know viewers want information on that subject.
This can lead to more views by giving the audience what they want.
From here we went from one idea to multiple different videos we can make about the Playstation.
Let us know how many topic ideas YOU were able to come up with.
Then watch that video on our SEO Studio feature on how you can go from just a video topic
to a fully optimized video.
I’m Andrew Kan from TubeBuddy, now go out and come up with some video ideas!