Ice Cube and Malcolm D Lee use their renewed star power to bring back an old favorite.
You're watching Beyond The Trailer's review of Barbershop 3 The Next Cut!
About a decade ago, the Barbershop movies - even including spin-off Beauty Shop - certainly
did solid box office business. But then, well, MGM went bankrupt in 2010. Bad news was it
really couldn't afford to distribute movies anymore. Good news though was that it was
too big to fail, and simply became a production company instead, teaming up with still viable
distributors for more James Bond and Lord of the Rings movies. In fact, these days MGM's
library of properties is so active, after Creed they also have Ben-Hur, The Magnifcent
Seven and Tomb Raider coming up! As as another Barbershop movie. And why not, as black audiences
have never been more potent at the box office - and they're no longer just supporting Hollywood
blockbusters but films featuring black talent in front of and behind the camera. As a result,
Malcolm D Lee's The Best Man sequel did big business fourteen years after the original,
while Ice Cube has not only got TWO Ride Along movies at the top of his resume now - there's
also a little movie called Straight Outta Compton. And while Barbershop 3 The Next Cut
boats Lee and Cube, it's made itself an even more formidable box office contender with
Blackish's Anthony Anderson and Deon Cole, as well as Common and Eve, but it also features
Nicki Minaj - and if you doubt Nicki Minaj's ability to excite moviegoers, did you forget
about The Other Woman? She drove the trailer views on that one, and the forty million dollar
comedy made almost two hundred million worldwide. So hey, keep underestimating "black film"
while it keeps making all kinds of money...