hello and welcome back to my channel as you may have seen i have recently posted a day in the
life as a production assistant so a lot of you are probably wondering why am i doing one now on
martin and publicity well i'm lucky enough to be working with ldn and as part of that i have
allocated time in my working week to be helping out other departments doing additional research
etc so since march this year i have been helping the martin and publicity teams across bloomsbury
so this is adult this is children's this is special interest education etc and it has been
like such invaluable experience and some days are busier than others so it might just be ten minutes
in the morning some days i will literally spend the whole day on marketing and publicity work and
neglect my production work as such so i thought i'd bring you with me today
just on another day in the life video telling you some of the things that i do
and i get up to when i'm helping out these departments so although i'm not technically a
marketing and publicity assistant these are the sort of roles that
a marketing assistant or a publicity assistant would be doing at bloomsbury these are the
things that i'm doing to assist the teams within bloomsbury so i hope you find it useful especially
if you're looking to get into martin and publicity and i really do enjoy the work it allows me to
really get involved with each book and working across divisions means that i get that experience
within the whole industry so yeah i hope you find it useful let me know in the comments if you do
find it useful and you'd like another one of these kind of videos but for now i need to start work
so this morning so far i've been working mainly on recipes so some of the work i do for the cookery
division is basically sending recipes to various magazines and newspapers for them to feature it
really depends on if the books come out yet or not sometimes it's for an upcoming book sometimes it's
for a book that's already been out for a year or so so for certain publications we have what we
call an e-sampler and we give that to them and it's basically got 10 recipes on there and they
can choose up to three greatest ones that they can use in their publications and then it's basically
my job to send over the actual recipe the recipe photo along with like an author image and a cover
image it's a really nice way actually to connect with other people like outside of bloomsbury
it's also like today i've been contacting people from like the daily mail for example
yeah so sometimes it's easier than others if i've already got the text file saved
sent it to someone else before then it's fine it's obviously really easy but what i've had
to do this morning is actually extract the recipe from the original pdf of the book
and because for some reason or another we don't have the text file saved separately for that
recipe and so yeah i've basically just been copy and pasting from the pdf to a separate document
ready to send onto them tend to use we transfer just to send the files and just because that's
a lot easier personally and you can just copy and paste a link onto an email in this video
i'm just copying and pasting the we transfer link that's got all the files on it and sending it to
the relevant person informing them that this is where they can find the files informing them of
the copyright and the credit info that they need to include what i'm about to do is upload an audio
file to netgalley and this is a fairly urgent task that needs to be done today and having a little
bit of trouble because it's such a large file because it's an audio file we have to drop it onto
their ftp instead of just uploading it manually so that's what i'm about to do in a second
i've also been doing this marketing task on some of our business books so we've basically
been asking for their media kits or rate cards they're called and it's basically for them to
outline what their publication is and how much it will cost us to advertise in their magazine
so yes that's one of the things i've been doing just like a research task again quite
fun to just find out more about the industry about different magazines so yeah so it's um
10 to 12 at the moment so i'll probably be going for an hour or so before i break or
move on to something different i haven't i've got a few sort of urgent things to
be doing today so i'm going to crack on with them as soon as possible so yeah
one of the books that i've been sending recipes over on is the much love and iconic dishes this
is such a fat book i didn't realize how big it was like i was working on it and then when i got
this scent through i didn't realize how big it actually is like it's it's huge but it's huge
um but yeah this has been super popular so if you haven't already got it get it on the balloon's
website i'll put a link to the description i'll put a link to the book in the description below
one thing i do really like with marketing and publicity as opposed to production is you get
to work on the actual content of the books more so i feel like i work on like 20 titles
a day for production whereas for marketing and publicity i might just work on one or two titles
and so in that sense you can kind of really get a feel for the book and you work really
closely with the books and so yeah that's kind of one thing that i really do enjoy
about working in marketing and publicity i also just like the range of people i get to talk to
so as i mentioned i get to talk to people from newspapers and different magazines and different
influences and book reviewers as well as of course like the people in the martin publicity teams
as i mentioned before i work across the divisions at bloomsbury so this is like our special interest
titles our children's titles educational titles and adult fiction nonfiction titles also means
that i get some proofs come through sometimes as well which is really exciting and because
that can kind of just help me depending on the tasks i'm doing kind of help me yeah like it's
easier to have like a physical poppy in front of me and then one of the key tasks that i do
is i create a lot of press releases so this is quite self-explanatory it goes it's released to
the press and it's basically saying what our upcoming title or titles are and this usually
includes just like the basic information like a title isbn pub day price maybe a description of
the author and the book and cover image if it's available and yes these are pretty easy to make
um they're similar to an ai or a tis this is an advanced information or title information sheet
i think they tend to have more information on them than press releases do and but yeah i've worked on
lots i've worked on dozens of those before so that's another thing that i do as well
i do generally just other admin tasks as well and so if people are like i need this save to
this drive or whatever and that's just some of the things i do or generally just contacting people
and so one of the things i had to do yesterday was like creating labels so we're sending proofs
of these books out to different influencers and reviewers and so it was basically just creating
all the labels for that and then another one of the really fun things as i did as i worked on
the santa jaws book i was creating a brief for the designer for an activity pack for center jaws so
that was really fun like deciding what goes in the word search and what we're going to do as a puzzle
and spot the difference etc so that was that was quite fun to work on and because it was a kid's
book as well it's obviously more light-hearted to work on it's not any heavy material or anything
i also recommend using the outlook task manager as well because i only started in this a couple of
months ago i do still use pen and paper but using the outlook task manager i find it really helps
when you've got certain deadlines for things and it will tell you what's due that week so
today has in general been a pretty marketing and heavy market has been a pretty marketing
publicity heavy day and which i quite like i enjoy it something different and one thing i do
find about marketing publicity work is it's quite time reactive so some things need to be done that
afternoon or for the next day and so it's kind of prioritizing your workload if you're already in
the middle of something it's deciding what's more important to do at that particular time
so i just attended our christmas town hall where um we had a little quiz and the ceo was addressing
us and wishing us a merry christmas and a couple of other things like um video snippets from
some of our authors and you can tell it's got dark already even though it's only three o'clock
um i've just got a couple of other things come through um one email that just come
through is about festival pitches and so i'm gonna be dealing with that um i saw it