In this video, we're going to talk about three related concepts from Aristotle.
Ethos, pathos, and logos. And if you have not yet been exposed to this kind of
material, it will absolutely help you take your next presentation up a notch.
So, let's get into it.
Hello again friends. I'm Alex Lyon and if you've never subscribed to Communication
Coach, this channel, I encourage you to do so. This channel is here for rising
leaders, people like you to help you increase your personal impact so you can
lead the people around you to higher levels of excellence. And one of the ways
we do this on the channel is by [looking at] presentation skills. And today we're
going to look at three related concepts: Ethos, Pathos, and Logos. These have, even
though they're textbook type concepts, they have direct application for you as
a speaker. And you can use these right away. So let's unpack these each and show
you how you can apply them. The first is ethos. And that means your
personal credibility as a speaker. A lot of times people think that because ethos
looks like the word ethics, that's all it means. And that's part of it. Abviously as
a speaker you have to have good character. You also, however, have to be an
expert. You have to have credentials. You have to be qualified to speak in a way
that people would want to listen to you. Very few of us have a public reputation
already. And so one of the ways you can do this in your presentations is if
you're being introduced by somebody before you speak, make sure the person
introducing you has a little bit of information about your background so
they can position you as someone worth listening to. If you don't have someone
introducing you, then you want to talk about any research that you've done to
prepare for this presentation, any personal experience or connection that
you have to the topic. You want to position yourself as someone that has
ethos, someone that has the credibility, the believability so that people will
want to listen to you. And you can almost always do this right in the introduction
of your presentation. Let's turn now to pathos. Pathos is where the speaker
appeals to the emotions of the listeners. So, you want to use things like vivid
language, metaphors, and probably the most effective way that we can reach into the
hearts of our listeners is through personal stories. You can tell
stories about your own personal experiences or you can tell stories
about other people's experiences. There's nothing like a story to engage our
hearts and get us personally involved in it. It's almost like a story transports us
into the moment. And that's a great way to appeal to your audience's emotions. So
when you're presenting next, make sure as you're looking at your outline that you
have enough personal examples and little stories to bring people into that
emotional dimension of your presentation. So now let's talk about logos. Logos,
because it looks like the word logic, a lot of people think, oh that just means
logic. But there's a lot more to it than that. In fact, you want to think about it
in terms of using evidence and reason to construct your speech [argument]. You want to
develop your presentation around a series of facts and statistics and good
reasonable evidence. And one of the ways you can do this in a presentation and
make it work for you, is make sure you have a tight relationship between your
claim, that's your thesis, the thing you're trying to demonstrate, and the
evidence you are using. If you're claiming one thing and then you have to
stretch your evidence to fit it. People are going to start to notice that and
they're not going to be as willing to be brought along or convinced by your
message. So make sure you're thorough in your research and you integrate that
good high-quality research into your presentation. Then your presentation will
have good logos. So that way you have ethos, pathos, and logos you're going to
be way more persuasive overall as a speaker. Question of the day. What are
your thoughts about how to establish any of these three in your next presentation?
I would love to hear your comments and your tips below. I learn a lot from
reading your comments. So I look forward to reading those in the future. So thanks.
God bless. And I will see you in the next video.