- Hi this is Dan Lok.
Are you thinking of using videos to grow your business,
to market your products and services?
Maybe you're looking for ways
to gain more subscribers and gain more views
or maybe you're kinda on the fence
and you wanna try video marketing
but not sure how to get started.
What you're about to see is a special,
exclusive workshop that I've conducted
with some of my superstar mentees.
Now these are the exact strategies
that I have used to grow my channel
to hundred subscribers, to thousands of subscribers,
to tens of thousands of subscribers
to now hundreds of thousands of subscribers.
So these are very proven strategies
and this is only one video of the entire series.
So make sure you click on that I button,
and click on the playlist, check it out
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Every single day I upload video
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With that said, let's dive right into it.
- How it works, I've showed you what
it's like and I started with the why.
Now let's go into how it works with YouTube advertising.
- [Narrator] The king of high-ticket sales.
World's highest-paid consultant.
Media celebrity.
Multimillionaire entrepreneur,
acclaimed TEDX speaker,
international best selling author,
Dan Lok.
(dramatic music)
Five elements of the ad video, write this down
make sure you take notes here.
We talk a little bit about from Desmond's talk
but there is a few things that
are slightly different in this one,
that is in the advertising world
that you're gonna do slightly different.
And that is in the intro for your video,
this is the video that is gonna be seen
after you see an ad pop up,
and that person clicks on it,
its gonna go to that video on your YouTube channel
that you made and that YouTube video
that you made is what we call right here,
this particular is a pre-roll video or a welcome video
or another way they say it is hook video.
This is the video that gets them to do something
that you want them to do for your desired
outcome for your target audience with this video.
And if you do it right, with the right
psychology and the right factors here,
you're gonna be able to do these things.
Now, another thing that's important
is you really wanna get their attention.
So if you're gonna get their attention right?
And maybe you have to do something weird,
maybe you have to do some Kung Fu punches
or maybe you have to something
where you go like Hey
or maybe you have to start waving like crazy
or maybe you could just be professional
and then just say something that is really profound
that hooks them and gets them to pay close attention right?
And so it's really important that you
get your intro right because this
is where you wanna get to this point
in that first five seconds for a YouTube ad,
slightly different what you can do.
You know how we talked about earlier in Desmond's
talk about the importance of saying
title of what you're gonna talk about
in the first you know five to six, to ten, fifteen seconds.
You wanna get to the point on that,
with the ad side, on the ad videos,
you wanna make sure you get to the point
in the first five seconds so they know
exactly what to do if they wanna
pay attention to this or move on.
If you don't do that, then you're losing
a lot of potential prospects
because you didn't get to the point right enough.
And so with that you wanna go into
after you go them hooked,
then you're going to go into the pain points.
A lot of you have questions for things
that you might be struggling with in your business.
Maybe you're weak at email marketing
or maybe you know struggling with certain things
in other areas of your business.
No matter what those struggles are or pain points are
you know that there's a lot of stuff
that's out there but depending on
how it's marketed to you, you're gonna do
something about if somebody shares
with you the pain points that gets you
to go hey this person gets me.
This person understands me because
they know this is what I'm looking
to get out of this struggle or
this hurdle that I'm dealing with right?
And so that's where you go into
after you've addressed that in this video,
you can also address their passions.
It might not always have to be
like actual words that talk about
those passions and addressing those passions.
It can actually be done through just
certain types of video shots
or b-rolls or certain angles in the videos
that are done to help them get
that feeling of what they're talking about.
Whether it be lifestyle related things
or family related shots or something
that you did with your business
or that house that you sold
or you know maybe it's you're speaking
on stage talking and helping your audience.
Whatever it is, it's helping them feel like
oh yeah I wanna do that too, that's some
of my passions, I wanna be a part of that right?
And so that's why you wanna pay attention to that
as well, and then you wanna get down to the solutions.
This is where the solution is to
give them these things that maybe
you give them a free course as one of the solutions,
or maybe you're telling them hey if you go
to this webinar I'm gonna give you
such and such solution and then
that's whatever industry you're in
and you give them that solution
that's related to that right?
And then the next part is call to action.
This is where you really have to make sure
that if you know you're outcome,
which is either to grow your influence or subscribers
you want to them to hit the subscribe button.
You want them to comment, you want them to engage with you,
'cause that's your audience, that's your prospects
that you're connecting with and growing
that trust with right?
And so it's really important that
you have that call to action and whether
it be calling them to subscribe
or whether it's getting them to
go into a webinar as your call to action
or getting them to click on the link down below.
And whether it's having the video telling
them to click on the link down below
even when it's like visual plus verbal.
You wanna have those elements in there
that is super important.
Now this is possible to have a
60 second video an ad video,
a 60 second ad video or one minute ad video
or a two minute ad video, try to keep
it around 60 second to two minute ad video
to get to the point but also get them
to the clear call to action
including the elements in here
from the five elements of an ad video.
This is really important because as you
do these things and you hone your skill
with these things, you know
your own industry the best 'cause
you're the expert and so you wanna make
sure you do these things so that you get
to them to your channel.
Because if you get them to your channel, after that
they either are gonna take action on that
or guess what worse case scenario
they get to see your other videos
that you've been making content of
and so they gradually get to know you
even if they don't take action right away,
on your products and services
that's okay, build up their trust.
It's the same thing with other areas
if you go on a date with you know a girl or a guy
and you ask them to marry you on the first date
how do you think that's gonna go?
I don't think that's gonna go too well right?
Probably, for the most part you're probably
gonna get rejected, or maybe some water in your face,
you know something like that.
But wouldn't it be nice if you could
go into the natural approach, natural selling,
natural helping and giving that value.
That's where you go with that
and so that's cool things about
the five elements of your ad video.
Now we talked about the outcome,
you talked about you know,
when you're in a session with somebody
and you're telling them and you're coaching them
on something like hey what is your outcome?
Well same thing with the paid advertising world,
we're asking you, hey you told us
what your outcome is what is your target audience?
We ask you what your target audience
is so you can know what to focus on
and what not to focus on.
So if you are doing martial arts for example
and you're running a martial arts studio
or dojo or whatever, and you have mainly male customers.
Do you think your ad should include women?
Well that's a mixed opinion there,
but maybe you do a split test right?
You can do a split test just to have
it just one ad target males
and maybe another ad that targets females.
Nothing wrong with that, split test you know.
Rule out the objectives instead
of just assuming stuff right?
And so that's why you wanna make
sure you know your target audience.
Target audience isn't just male or female
it could be many other things
and we're gonna go into those things
about what those things look like
in you YouTube ad as you make your ad
and you target your customers.
Alright so we got demographics.
These are some cool things
that you can do that are super laser-targeted
like a sniper more than just a shotgun approach.
With the sniper approach with YouTube advertising,
you've got age, all these different age groups.
You can uncheck the ones that you don't want.
So if you know your customer,
you're selling let's say life insurance
to senior citizens for example.
Well you obviously wanna uncheck 18 through 24.
So you wanna make sure you save money there right?
Here's some other ways to save money,
we talked about the dojo thing,
where if you only have male customers,
you can uncheck these other two.
Well what about these weird check marks
here for these unknown?
Well if your gender doesn't know
if they're male or female and they need
to decide hey they can pick unknown,
hey nothing wrong with that right?
And so maybe they're an alien,
hey we don't know, they might be
amongst us I'm not gonna say anything.
I mean I'm sayin' but I'm not sayin'.
(audience laughing)
But anyway, so with that you've got these demographics
here really targeted demographics right?
This is awesome.
Now anything you can do with your ads,
as you're building your ad up for your audience
is interests of the person and topics content of page.
Let me break this down real quick
and pay close attention to this
'cause this is important that you think
about not just your target audience,
but what are your ideal prospects interested in?
So when you're writing down in your notes here,
not just your target audience,
who are my prospects?
Who are my ideal customers?
Not the broke people, not the people
that you don't want as a customer
but the, who are your ideal customers?
I want you to write down what
is the types of interest and things
that my customers interests in.
Is my customer interested in golf?
Is my customer interested in arts
or entertainment or cars or personal development
or dating or food or games?
What is your ideal target audience interested in?
This is where you can get really deep
and really ninja on this stuff here
when you're making your ad,
or whether we're doing it or whatever
as so you really wanna make sure
that you can add this 'cause here's
where it gets really fun.
With interests and topics you can
also target your competition.
Ooh yes.
You can target your competition,
where if you are let's say
abc realtor and then you've got xyz realtor over here
whose got their stuff out there
and they're just putting out videos
they're not doing paid advertising
Or maybe they've got a YouTube channel
they've got some awesome videos.
You can put your video on top of their video
if their channels monetized,
and you can put your video on top
of their videos that they're putting out there.
And so before they even see
that person's content, they see your ad.
Ooh isn't that awesome?
I like that.
I know I like that, do you?
So definitely you wanna make sure
that you have these things
that you can target your customers
but also target your competition so
that you can still be ahead of the game and dominate, right?
Do what?
- Dominate. Dominate that's right.
And so that's the next part
with topics of content you wanna
think about the things that the topics
that they're you know related to,
whether it be personal development whatever.
And so that brings us to the next part, keywords.
I talked a little bit about this earlier,
and I talked a little bit about you know
you put in a long term, excuse me, long-tail keyword
like for example Vancouver Entrepreneur Group
or how to make money online
or you know getting results as a coach.
Those are longer keywords that are long-tail keywords
that you can put in and we do this similar strategy
and SEO ranking for free strategies
with videos, but we also do this in the paid ad world
if you're gonna do a keyword type of ad, as well.
And you build up a list of keywords,
not just one but several of them.
But you want ones that you can basically
optimize over time and we're gonna talk
about optimization in just a moment
so you can not waste your money
and get rid of the keywords
that are not working for you as you test your ad.
You always wanna be testing.
Now with keywords there's some other cool
things you can do with keywords
and things that you can put them in,
quotations or without quotations to do
some different things so that
they're looking at the right things.
You can do negative keywords and what negative keywords is,
is when you're doing negative keywords
this is stuff that you if they put in
let's say, let's say your keyword is
Vancouver Entrepreneurs Group right?
But if you just have another keyword
that's like Vancouver gamers group.
If you don't want gamers to find
Vancouver Entrepreneurs Group
you would put in negative keywords
Vancouver's gamers group so that way
anybody's who's a gamer that's in Vancouver
and is looking for groups, picks up that keyword,
you don't want your ad to pop up in front of that person.
You only want your ads to pop up
in front of your ideal prospect of customer
so that it's a really targeted ad
and that's gonna help you keep
your ad really good for getting results
for whatever action and outcome that you want.
- So what have you learned from my talk?
And how does it apply to you
and how do you take direct action?
Comment below and let me know.
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