- I'm gonna share with you five settings
inside of YouTube that if you are not using these,
you are costing yourself views and subscribers,
and we're starting right now.
(hip hop music)
What is going on?
My name is Nick, welcome to another video.
If this is your first time here,
and you want to learn how to grow your channel
and make videos and all types of other YouTube
related stuff, hit the Subscribe button
and the bell notification icon
so you can be notified when I go live
to answer your YouTube questions.
Okay so YouTube gives us a ton of features
to help us drive traffic internally,
to help people subscribe to our channels,
to help us get more views,
to basically make their platform
and the user experience better.
But are you using these features?
For this we are going to go to the computer,
and I am gonna show you what these features are
and how to implement them on your channel
so that you don't miss out on views and subscribers.
Let's go.
Okay the very first feature that we're gonna talk about
is the branding watermark.
What that is is if you go to a video,
it is this little thing down here in the corner.
Basically when people hover over that,
the Subscribe button pops up,
and it gives them the option to subscribe.
I like to use the actual Subscribe button on there,
but of course you can use a logo
or any other type of graphic.
But it's important that you're using this
because it makes it easier for people to subscribe
to your channel.
In order to add this,
all you have to do is go into your Creator's Studio.
Once you're in your Creator's Studio,
you want to go to your channel option,
and then go down to Branding.
Once you are in Branding you will see this option here
to add a watermark.
All you do is you click on that,
and you grab a watermark from your computer.
This pack that I have right here,
you can actually get this at Tuber Tools
where you get a handful of options
to use for your subscribe watermark.
But if you make your own,
just make sure that you make it at 800 by 800 pixels
because that is what is recommended by YouTube.
So I'm gonna select this one,
and I'm gonna hit Save.
Then I'm gonna hit Save again after it shows me the preview.
Once you have it selected, you can choose
the custom start time, you can choose to put it just
at the end of the video or the entire video.
Personally I put mine on at a custom start time.
I put it at 45 seconds,
and the reason for that is,
it gives me enough time to get all of my intro stuff
out of the way and actually get into the video
before this option pops up.
So once you have all of that set,
then you just click Update,
and you now have a branding watermark,
which makes it easier for people to subscribe
to your channel.
The next thing on the list
is also under the channel features.
If you go to Featured content,
and you click on that,
it will bring you to a page that looks like this,
and you will see the option up here
for the Featured content.
Basically for this all you do
is you click on Featured content,
and it gives you the option
to choose your most recent upload or to choose
a video or playlist.
One thing I want you to consider
is when you choose a most recent upload,
this basically when you upload a new video,
it's going to spread that most recent upload
across all of your videos which is going to help feed
more people into that new video.
Now if you're doing any type of affiliate marketing,
or if you have any type of videos
that are there for the sake of lead generation
or something like that that are more important
than getting views on a most recent upload,
then you can choose that video or playlist here.
So I'm gonna leave this on the most recent upload,
and I'm gonna hit Save.
And with this, you have the same options
that you do with the branding watermark.
For this I'm gonna do a custom start time as well,
and for this one I'm going to choose the two minute mark.
And the reason for that is
that most of my videos are over two minutes long,
so that actually you know gives a little bit of time
before this option comes in.
Because I have my remember to subscribe lower third
that pops up, I have the branding watermark that pops up,
and other calls to action,
so I wanna give this a little bit of time
before this one comes in.
And in addition to the time that I set,
you can actually optimize the timing as well,
and what this does is it allows YouTube to set the timing
that this shows up based on your viewers'
previous viewing behavior.
So once you have that set up,
then you just hit Update,
and then your featured video is all set.
The next thing on the list is taking advantage
of your channel links on your YouTube channel.
As you can see here,
I have the Click to Subscribe option,
I also have a Twitter, Instagram,
a link to Tuber Tools, and a link
to where I sell my shirts and other merchandise.
How you set this up is
you can just hover over your header,
and you can click on the pencil icon here,
and you can go to Edit links that way.
Or you can just click on your About page,
and you can scroll down,
and you can hover over this section,
and you can click on the pencil icon
to edit links there.
If you do not have links in there already,
you'll see a little option right over here
that says, it's just like a little button
with a little plus sign on it,
that tells you to add links.
But once you find this section
and you actually go to add links,
all you have to do is click on the pencil icon.
And once you're on that pencil icon,
you can just add your links in there
in whatever order that you like.
One thing that I do recommend, as you can see here,
because I have my subscribe autolink here
in my header as well,
and I put Click to Subscribe so that it shows up here
so that it's extremely obvious,
and it's a strong call to action.
Now depending on the purpose of your YouTube channel,
if you're trying to drive traffic,
generate leads, or whatever it happens to be,
you may want to put your website
or other you know other things that you're trying
to get attention to
as that first spot because that is what is actually
gonna come up here,
and it allows you to add text to it
to create a stronger call to action.
The next thing on our list is making sure
to utilize series playlists,
and the reason for this is because YouTube tells us
that if we use a series playlist,
they're more likely to show videos
that are related to that playlist.
To do this one we're going to go to the Playlist page
of course and then I'm going to click on this first playlist
here so you can see what I mean.
Once I'm in this playlist,
I'm going to click on Playlist settings,
and then you can see right here that I have
Set as official series for this playlist already checked.
So what that means is that when people are watching
this video then there's a higher chance
that YouTube is also going to recommend these videos
either as an Autoplay or after the video stops playing
or as a suggested video in the sidebar.
And one side note that I also want to make sure
that I mention is
when you are in your playlist,
this is also where you set up your playlist description.
So you know of course you put your title in here
when you're creating your playlist,
but if you want to actually create a description
for your playlist,
this is where you do that as well.
And I highly recommend doing this for a couple reasons.
One because playlists can rank in search,
which helps the discoverability of your content.
And two, when you go to your channel page,
it actually gives a longer description,
you know it gives a little bit more detail
about what it is that you are offering
in each particular playlist.
And one thing I wanna show you here just to
hammer this idea of the series playlists home
is if you look here, right,
I'm on the first video which is
How To Live Stream On YouTube With OBS,
Fast Start Guide.
Now if you look here the Autoplay
that's gonna come up next is the Live Stream Like a Pro,
and that's because this video is directly connected
to this video through that playlist.
If you look down,
the suggested videos you'll also see that second video here,
which is also directly connected
to these two other live streaming videos
in that series playlist.
Another thing on this list,
if you back into your Creator's Studio,
once you are inside of your Creator's Studio,
go back over to your channel options,
and then go down to Upload defaults.
This is extremely handy,
extremely useful for making sure
that you have all of the right stuff
inside of all of your video descriptions.
So basically what it is is
when you are creating your videos,
or when you upload your videos actually,
this is what autopopulates into the description area
of your videos.
So as you can see here,
I have the subscribe for more free YouTube tips
with my autosubscribe shortlink that I got
from Tube Buddy.
I have that here at the very top of the list,
along with some other things that I modify per video.
But this basically gets my structure together,
and then I can just go in and say,
let's say that I don't want to do any type of
affiliate promotion on this particular video.
So I just go ahead and I delete those,
and then I already have you know a recommended playlist
in there so that I don't have to go and hunt it down
every time, because I like to send a lot of,
you know a lot of people to this playlist
because it's important.
And then of course you know
I have my website links in there.
I have a link to my brother's channel in there.
I have a link to my VIP club in there, and so on.
But this is basically all of the important information
that I need to make sure that I remember,
and most importantly out of all of this,
is this subscribe for more free YouTube tips
at the very top.
So once this actually shows up in a video,
when I'm doing an upload,
all I have to do is hit two spaces down,
and then I go in and I start
putting my description here.
This will help you get more subscribers
by making sure that you remember
to add your subscribe link in here.
It'll help you get more views
because it will help you remember to
make sure that you have at least one recommended playlist
inside of your description.
Of course you can add you know 10 different playlists
in here if you want and then just go through
and delete the ones that you don't use,
but this makes it to where you don't really
have to think about it because it's already in there.
All you have to do is go in and delete this stuff
that you don't want instead of trying to remember
all of the important things that you do want to add
to your video descriptions.
If you are not already subscribed,
go ahead and hit the subscribe icon right now
so you don't miss anything in the future.
Thank you so much for watching.
I'll see you next time.