in 2017 there was a post that stated that subway
serves about 5,300 sandwiches every 60
seconds if you think about it hourly
that's 320,000 sandwiches served every
single hour what we are trying to get at
is Subway serves a lot of sandwiches
globally everyone is clearly trying to
eat fresh with Subway including China
here are the top 10 untold truths of
Subway in China part 2 every day at
Subway we prepare for something big the
subway scent attracts people of what I
smell that subway scent customers smell
when they walk by tends to lure people
in it's hard to avoid the bread-baking
aroma flowing through the streets subway
has claimed that they don't do it on
purpose and nothing is added in the air
nothing is pumped out deliberately it's
simply just the baking process when you
walk into subway you know the scent it's
the bread that's cooked throughout the
day and that's why the tagline is eat
fresh Chinese customers love the
freshness of these sandwiches it's a
quick and tasty option but the bonus is
that it's fresh after all who doesn't
love a fresh sandwich might that be you
another factor that might be attracting
the customers to these franchise
locations in China is that translated
into Mandarin Chinese subway means taste
better than others so not only does it
smell good but the name in itself tells
customers here the food tastes better
than at other fast-food chains or better
than just Western foods in general who
can resist the freshly baked bread and
chopped toppings from Subway everyone
talks about the subway smell because
it's the scent and the freshness that
lures you in subway delivers in big
cities have you ever wondered about the
fast food delivery guys zooming around
on their scooters and ebikes in China in
the bigger cities you can order your
custom Subway sandwich to your workplace
your home or even a friend's house they
have
food delivery app called mate want where
you can order your subway selection with
add-ons and customizations and prepay
through the app then a delivery driver
on a scooter will go pick it up and drop
it off to the address that was provided
on the app mate Swann has been a game
changer in the delivery world in China
many restaurants mom-and-pop shops
bubble tea locations nice cream parlors
and more have joined the app to deliver
their goodies to the masses of course
Western food chains like Subway quickly
realized that they needed to join the
trend to increase their business and
gain more customers and we're just
getting started now
subway is already cheap so how could
this be cost-effective well in China
where there's a will there is a way in
Asia the use of scooters or ebikes is
very common and very efficient on gas as
well
therefore transporting the goods is at a
much cheaper cost than out in the West
and it's smart for businesses there for
delivery doesn't cost a lot
the sausage sub what in America they
usually prefer the salami or the cold
cut subs but not in China they love
their sausages this sub is the result of
a hot dog marrying a sandwich it's no
secret that hot dogs are popular in
China you can walk into almost any
bakery and find a hot dog sausage on a
bun next to all the other bakery items
I thought hot dog cut on this sausage
sub was created for the Chinese market
and it is available at subways in China
for this sub they have cut the sausage
down the middle to make it flatter to
fit perfectly on a subway bun and still
look like a sandwich you can add as many
veggies as your heart desires and more
than that you can choose from a variety
of condiments the Italian half sliced
sausage was also available as a sub of
the day a few years ago nowadays you can
order a six-inch for 18 UN or a footlong
of the sausage sub for around 34 un the
cost of the sub is equivalent to around
$2.50 u.s. for a 6 inch or almost $5 us
for a footlong happy with that
yeah thanks Beijing duck sub at Subway
let's dive a little deeper into the sub
sandwiches in the Chinese market some
years ago
subway realized that they needed to
cater to the Chinese market in order to
be successful alongside Western
competition like McDonald's KFC
Starbucks Burger King and so on what
about me
so they had some fun with different subs
like the roasted duck sub Subway's
development agents commented that this
sub was created specifically for the
Chinese people by combining Chinese and
American tastes looks like it started a
trend because more and more people
started eating at Subway surely the
Chinese might prefer roasted duck from
their favorite restaurant over the
subway version but it's a great effort
and entice them to try it
there are hundreds if not millions of
sub options drive everywhere give or
take there are possibly a few hundred
possible combinations on the subway menu
who doesn't love options and
customization you obviously can choose
from several different styles of bread
then there are several options of main
ingredients like salami turkey teriyaki
chicken eggs steak falafel and so many
more you can choose your preferred type
of cheese or no cheese toasted or not
toasted and topping options range from
banana peppers to lettuce tomatoes and
everything in between and last but not
least condiments you can choose one or
mix a few together like mayo and mustard
or honey mustard barbecue sauce hot
sauce and many more
one thing about Subway locations around
the world is they have unique
ingredients you can use or add to your
sub like in China they offer sausages
roasted duck and shrimp and this only
increases the number of sub creations
you can make they even introduce sauces
like a hot and spicy Szechuan sauce as
part of the campaign to capture more
customers within the fast food market in
China
lastly the unique thing about these
sub-options is that the options provided
are
typical ingredients you would find in
Chinese restaurants like black olives
spinach or jalapenos jalapenos subs do
not require chopsticks and what a
flyswatter visa this is unique and
different from the typical Chinese
cuisine the fact that this is a meal
that you eat with your hands and don't
use chopsticks with is a fairly new
experience in China for generations the
Chinese children were taught to use
chopsticks for almost anything from rice
to hotpot we're not saying that this is
still the case for all Chinese people
but finger food is still a bit of a
novelty to some so when you smell that
tasty sub and can't wait to get your
hands on it it can be fun and even a
little rebellious to eat with your hands
instead subway is a restaurant that
doesn't even have the option of
chopsticks even if you wanted a pair
additionally many people believe that
Western food chains that come from the
u.s. pulled a higher standard of food
safety than their own this combined with
a new foodie experience is exciting for
Chinese consumers coming to Subway as a
regular or as new customers it might be
weird for some to eat with your hands in
China but in other places like Indonesia
it's popular to eat only with your hands
nonetheless a sub would be nearly
impossible to eat with a pair of
chopsticks even if you tried well let's
just say you haven't seen it yet always
pay before you eat for money in most
Chinese restaurants or restaurants in
general you pay after you eat in China
it is unusual to pay before you eat and
eating at a subway is a different
experience because you settle up the
bill before you eat that way once you
finish eating you can go it's also
convenient because you can pay by WeChat
pay WeChat is an app that combines
messaging payments social media and more
all in one connect everything with
WeChat pay available at Subway
restaurants in China you just scan the
barcode on your phone and the sub and
chips are paid for of course you can
also pay with cash but cash is not the
way to go in China WeChat is
WeChat pay is
used by millions not just in China but
all around Asia it's become the quick
easy and safe way to pay for pretty much
anything including bills groceries cab
fares and of course fast-food chains
like Subway the future has just begun
subway combos are fun and spicy I'm
sorry what's this chicken seasoned with
molten lava make it a combo why not
throw in some cookies or chips with your
sub and a drink the catch is that in
China you can choose seaweed or wasabi
chips which is more ideal for Asian
palates when it comes to drinks you can
choose the American favorite coca-cola
or you can get an orange soda called
morinda Chinese branded grape soda or
watermelon juice put simply making a
combo at a subway location in China is
fun and it's tasty to think about it
you could get a Beijing duck sub with
spicy Szechuan sauce paired with wasabi
Lay's chips and wash it down with a
watermelon juice or grape soda that
sounds a lot more fun than a cold cut
sub with regular old Lay's original
chips and Cola
but hey everyone has different tastes
and preferences subway made sure to
incorporate items that the Chinese
people would love to increase their
presence and continued success getting a
subway combo is the perfect lunchtime
meal in China especially because
everyone is on lunch at the same time
and this means Chinese restaurants are
usually jam-packed with long wait times
and long lines out the door next best
bet for a cheap lunch option is heading
over to the healthier western
restaurants for the sub of the day with
a combo is submarine sandwiches are rare
it's very rare to see real magic subs
are not an average sandwich in China in
the typical Chinese idea of a sandwich
they are made with triangular bread
while hamburgers are made with round
bread a sandwich is also made with a few
simple ingredients like a slice of ham
and maybe some eggs so a sub sandwich
can be viewed as more closely related to
a hamburger
than a sandwich to the Chinese they
might look at Subway and see it as just
another hamburger joint like Burger King
or McDonald's what about me except that
this hamburger is much longer and comes
without fries this is why they wouldn't
choose to eat this regularly and with
seen foreigners eat them daily they
might think that they must be unhealthy
although it is still the healthier fast
food restaurant option considering they
skip out on the fried foods and offer
salads sandwiches are not a common meal
food in China
therefore submarine sandwiches are even
less common so one thing is for sure
subway in China offers a type of food
that is one-of-a-kind for the Chinese
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subway has over 550 locations in China
in recent years it's probably closer to
600 locations which may not seem
impressive considering in the United
States there are somewhere over 20
thousand locations but if we consider
that China is not a sandwich eating
country then it is pretty impressive
there have even been subway knockoffs
spotted but they definitely don't do as
well as the real fast food chain and
almost a decade ago there were less than
200 locations so it looks like the
Chinese people have joined the expats
and eating submarine sandwiches from
this western food chain since they have
practically tripled the number of their
locations they are not located in all
cities but you can be sure to find them
in tier 1 cities like Beijing Shanghai
and Shenzhen you can also find locations
in various other cities as well it's a
long list as a foreigner seeing a subway
might be comforting something familiar
when you are so far from home and for
the Chinese it's fun and exciting scene
chains opening up in their cities from
the West Subway restaurants have the
most locations from the global fast food
chains with over 40,000 locations that's
right folks
subway has more locations than
McDonald's
world that's all folks you'll find more
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