- Do you want to get review stars
in your Google Shopping Ads
but don't know where to start
or how to set them up?
Well, I'm gonna show you
exactly how to do that in this video.
Let's go.
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Those stars in Google Shopping look fantastic.
They really help with social proof
and they increase your click through rates.
Google Shopping ads already have a really low CTR,
click through rate, so adding these reviews in
can give you a little bit of a boost,
which can pay off big time in the long run
especially when you're spending a lot of money
on shopping ads every single day.
If you're new here, (bell ding)
my name is Sam from KeyCommerce.com
and I help e-commerce store owners
grow their stores remotely. (air whooshing)
I make a lot of tutorial videos, case studies
and other videos, just like this one
so if this is something that might help you
please consider subscribing and you'll see what
other videos I have coming out every single day.
Okay. So Google Shopping reviews,
Google Shopping stars is a really confusing thing to set
up for a lot of people
because there isn't a good resource out there.
There are a lot of blogs that are written
by numb numbs that don't actually understand the process.
So I'm gonna take you
through the full process here in this video.
So it's super clear.
Okay. So the first thing you need to understand is
that there are two types of reviews.
You have reviews on your Google shopping campaigns
and you have reviews on your Google search campaigns
two different types of reviews.
Obviously we're gonna focus on the shopping reviews,
the stars on your Google shopping ads in this video.
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Okay. So what are the requirements
for getting reviews on our Google shopping ads?
One at least 50 product reviews on our store.
Two, we need to sign up
in Merchant Center and get access to this feature.
And three, we need to have our reviews in a reviews
feed in a format that Google understands and accepts.
Okay. So I'm gonna tell you the ways that you can do this
and the benefits of each
and then I'm gonna take you through setting
up both ways in your Google Merchant Center account.
(air whooshing)
The first way is the free way and that's using
Google's review collection program to collect your reviews.
The benefit is that it's free
and it's pretty easy to set up
the negative is that you can't actually import past reviews.
And this is a big factor.
If you already have an existing store
and you have your 50 review target that you need to hit
you're gonna have to start from zero to get those reviews
into the Google reviews collection program.
The next negative is that it only collects reviews
from customers that have opted in.
I'll show you what this means in a second,
the other negative.
And it sounds like there's a lot of negatives
but the other negative is
that it's not a great customer experience.
People have to opt in and the emails they get asking them
about their experience with the product.
Isn't really nice.
It's not branded, you know, it doesn't have your colors
and your imagery and your fonts in there.
It's not as nice as having a branded email.
So depending on how deep you are with your store
and how much money you're willing to invest,
that's a pretty big negative for bigger stores.
Okay. The second way, which is what I usually recommend
for stores that are more established is using
a reviews aggregator app.
What this is, it's an app that you install
on your store and it's collecting reviews
for you over time and then creates a feed
of the reviews and sends that to Merchant Center
to Google so they can use that
in your Google shopping ads for the reviews.
I prefer this way because it's really easy to set up
and it integrates really nicely with your store.
Especially if you have reviews already
the benefit is like I said, it's very easy to set up.
The second benefit is that it gets sent
to every single customer, not just the ones that opt in
the third benefit is that you can customize the email.
So it reflects your branding, your brand voice
and all that good stuff.
It can also use past reviews that you have already.
You can import reviews
from other platforms like Etsy, Amazon, eBay
but it also use the existing reviews that you have
in your store.
Okay. The negative is obviously that it costs.
You're gonna have to find a review aggregator
for Shopify.
I really recommend stamped.io
just because it looks fantastic.
It's super easy to set up.
It allows you to import past reviews
and the widgets look fantastic on your site.
Like your product page, your website page
and the reviews page.
I'll leave a link in the description to the app
so you can go and install it yourself.
I use this for all my biggest stores
and working with clients and it goes down a treat.
The problem is if you want to create the reviews feed
for Google shopping, which I'll show you in a second
you need to be on the $200 a month pricing tier.
Now this is pretty expensive for a reviews app.
It does come with a lot of benefits, but I recommend this
for those stores that are at that higher level.
If you're not at a high level yet
then I'll have the free walkthrough that shows you how
to set it up for free, without needing to pay for an app.
But paying for that app is gonna make a better experience
for your customers.
I'm gonna show you how to set up the free way first
and then I'm gonna go through the paid way
with stamped.io
It's gonna be a lot of different links
that you might need for different parts of this setup.
So I'm gonna leave a link below
to a post that I've written that has the links
in there all in one place.
You can easily access depending
on what up method you're gonna be using.
So yeah, check the description
for that link without further ado
let's get into my computer.
(air whooshing)
Hi guys, Sam here from KeyCommerce.com
and now we're in Google Merchant Center.
Let's get those reviews enabled.
Okay. So we go over here to growth
and then we go to manage programs.
Okay. Once we're in the managed program screen
you have all these extra programs
and stuff that you can enable.
We want to scroll down
to the very bottom and then go to product ratings.
This is what you need to do.
Okay. You need to fill out this form here
and get approved by Google before they'll let you see
and upload and connecting your reviews.
Okay. So you need to fill out this form.
So how many reviews do you have?
So go to your site.
Check whatever review aggregator you're using
and get that in and add that in there.
So, and adding how many reviews
so that you have name of your store, your merchant ID
your merchant homepage URL,
basically fill out all this stuff here.
It's got all my information and then
but you're gonna fill out your own information,
role and then do you currently collect reviews on your site?
Yes or no.
Click submit.
There you go.
That's how you get started.
You do need 50 reviews already.
And so put that in.
If you have 50 and then submit, and then you're good to go.
It does take some time.
Sometimes a day, sometimes three days in our experience.
Once you get reviewed, you'll, then be able to see an option
in your Merchant Center account to see the reviews section
basically.
(air whooshing)
Hey guys, Sam here, KeyCommerce.com.
I'm now on my computer again, and I'm gonna
show you how to activate the Google customer
review collection app process sort of thing.
So we're in Merchant Center right here.
Let's go down to growth.
Let's go down to manage programs again.
So we should have already activated the product ratings.
Now we're gonna go
to the customer review section and then click enable.
It's gonna give you this agreement here.
Make sure you read that click I read
and then continue once it loads up.
Awesome. So now what it does is it gives us this code
that we need to go and edit now
and put that on our website.
Now I've created a blog post for this video.
It's in the description
check the description for that link,
go to the blog post and I've actually
edited this code for you.
So it's pretty much ready to use.
You just need to edit a little things
before we put it on your website.
Let me pull it up for you, one second.
(air whooshing)
Okay. So here we have the code that will be
on my blog post here.
And it has these variables here that are made by Shopify.
So it can pull in the different details.
So you'll see in comparison here, it's very, very similar
but it means for the order ID, it'll pull it in dynamically.
So if every single order that someone makes on your website
this gets shown on the, Thank you page.
They don't actually see this code, but there'll be a pop-up.
And this tells Google the right information
that is required to make this whole thing work.
So it pulls in all this sort of stuff here.
The only thing you need to really change is firstly
the merchant ID really important.
See here it has the merchant ID just put
in exactly what that is there.
So what I would do is copy that and then paste this here.
You're gonna have this code here
but it's gonna be the XXX.
You're gonna change that to your Merchant Center ID.
The other thing is the estimated delivery date.
So what this does here is it actually creates the year
the month and the day,
but based on when the order was created,
and then you can add a delay.
So if someone orders today
you don't wanna send the review collection email today
because then people are going...
People are haven't even received the product yet.
So you wanna wait some time.
So what I've done is I've created this Google sheet here
and you'll get access to this in that blog post.
And this is basically a calculator.
So you can put in...
So at the moment it's got in seven days here
which is just the default in this formula.
What you can do here is say
that even if maybe they get this, they always
get the product within one day, you can change it
to three days and then that's the total seconds.
And then you would just replace that there.
So that's how long Google is going to wait
after someone orders before they send them the review email.
Now that that's done and that's gonna be, you know
you have to think about how that works for your store.
Now that that's done
we then copy that code and that's all ready to go.
We then pull up Shopify dashboard right here
and then we're gonna go into settings.
We're gonna go into checkout.
And then we're gonna scroll all the way down
until we see additional scripts.
Once you paste that in
that's gonna be all ready to go.
Awesome. Fantastic.
I'm actually getting it.
That was actually a bit of something I was gonna show you
in a second, but basically, yeah, there's the code there.
And just take note that first time access.
This is really, really great thing for Shopify.
It means that if someone goes back to review the order
and reviewed the, Thank you page, is not gonna reset.
So they receive multiple emails that you only
want to receive one email for their order.
And this means that this will only be fired
if it's the first time someone has reached that
Thank you page.
So that's all good.
Boom. And then just click save.
And then that's
that's activated now and that's everything you
need to do to get those reviews sorted.
That's all awesome.
And then once it's verified,
once it starts collecting those reviews.
You can actually test to see if your reviews are active
by gonna this URL that will be in the blog post as well
and then putting in your store here.
So this is one of the stores that I work with.
And you can see here
that they have all these reviews that are being collected
but they're being collected by a review app basically.
But if it's being collected by that app with Google
it's gonna start showing here
so you can check that for yourself.
So they go, that's how you install the code
for the free Google customer reviews collection app.
(air whooshing) Hey guys.
So now I'm in Merchant Center
and I'm gonna set up the stamped.io product reviews feed
straight from stamped.io into Merchant Center.
So let's do it right now.
So I'm in the dashboard here and now after filling
out that form that you've filled out earlier in this video
you should now have access
to product reviews under marketing.
This is exactly what we need right here.
This is for product ratings.
So it says your account is eligible for product ratings.
Woo hoo...
Your star ratings will be displayed
on your product listings.
So they're on your Google Shopping ads.
So let's go here over to product reviews feeds.
I had a feed that I added in earlier
but we're gonna create a new one here
just like you would do.
The feed name is gonna be stamped.io,
scheduled, fetch.
Awesome. The file name is going to be your (stammering)
Here's what you need to get the full name.
So basically you need to log into stamped.io
I haven't logged into my account right here
and then go to this URL.
So I'm gonna put this URL in my blog post here.
Once you put that in it then opens
up the settings into the SEO section
and then you can scroll down here to Google shopping.
And if you've upgraded to the plan
you'll be at an access to Google Shopping reviews.
Here is your feed,
URL, see, it's an XML file.
So go back...
Let's put that all the way down here.
Yeah, but the file name is gonna be here
and it's gonna be basically the pub key
and .XML.
So you should get that last
basically that last
bit of
text there.
So boom, all the way to XML and we don't need
that dash there.
Awesome. So the, basically the daily frequency of fetching
it is gonna be daily.
That's fine. 12:00 AM.
That's just when it's gonna fetch it
that doesn't matter too much
and that's gonna be blank and blank.
And then you're gonna click, create feed.
Fantastic. We now have our feed imported like that.
And then once that goes,
is added in it's now processing.
So once it takes a few minutes
but you can also click fetch now to fetch that feed.
And then it's gonna tell you if there are any issues.
Now this is a feeds specifically made by stamped.io.
So you could do have any problems you can.
They've got really fantastic support over there
and I've dealt with them so many times
and they're really good
at helping to fix these issues with the feed.
So you can get it set-up really quickly.
They'll even go in and make edits to your feed
or your product reviews feed to
make sure it matches what Google needs.
So that's how you set up the stamped.io feed.
There you go. (air whooshing)
Okay. Done and dusted.
That was how you set up the Google review stars
on Google Shopping.
It may take a few days for them to start showing
but that's how you do it.
Pretty awesome, right?
If this video was helpful for you for setting
up your reviews on Google Shopping,
please whack the like button
that tells YouTube,
hey, this guy here Sam,
he's making good stuff for his audience.
And if you have any questions about the process
if you have any problems, leave a comment below.
I read an answer, every single comment on my channel.
I wanna help you guys build e-commerce stores better.
If you wanna see more videos just like this one
consider subscribing.
I put out very regular videos on
how to grow your e-commerce store.
And apart from that, thanks so much
for watching and I'll see you next time.
Bye for now.
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