So you run a local business and you hear all of these tips
online for how to grow your company optimizing your Google
local listings.
Are you supposed to get on Tik Tok?
Are you supposed to do Instagram?
What are the actual best strategies to generate leads for
your local business stick around now, I've talked in the
past about how I never do business with local companies or
small companies anymore because honestly you guys can't afford.
Ford a good marketer a lot of small businesses they have
tiny budgets or really the owners are fighting over every
dollar and it's hard for them to spend money or invest money
in marketing.
So what I want to talk about today are some awesome strategies
that you can use for your local business or your small business
to generate leads and more importantly the way to think about
lead generation so that you don't run in a million different
directions and hopefully you can use that to get out of the
small business territory and into the real business territory.
The number one thing to think about
when you're trying to find a lead generation strategy
for your business is not what if I heard about this week
and how can I use that to generate leads for my business?
Meaning?
You're not going to watch a garyvee video talking about Tik-Tok
and then immediately think oh, maybe I need Tick-Tock for
my business instead.
You should think about this question.
Where are my customers right now meaning if you're a grocery
store and your customers are still using the newspaper then
maybe advertising in the newspapers.
The best option are most of your customers walk-ins off.
The street if they are coming off the street then optimizing
that and adding more signage outside or changing your outdoor
signage might be the best option not tik tok not Twitter
or are they coming through Yelp and in that case it might
be worth investing in the sketchy Yelp advertising from the
people that keep calling you and hassling you constantly.
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is how I would find how customers find your business the
key is to go to Google everyone loves it and search what
your customers would search to find your business.
So I'm going to actually use three real life examples and
for each one of these three different types of businesses.
I'll go through and give recommendations on how they can
improve and hopefully you can learn from them.
The first example I want to talk about is Skillman walk in
Dallas. This is a Chinese restaurant in Dallas, Texas.
So get in the mind, let's pretend that you own Skillman walk
get in the mind of your customer.
They want Chinese food in Dallas where they going to go They're
either going to look on their phone or their going to look
search on Google Chinese food Dallas, Texas.
The number one thing that comes up is Google local Google
Maps and you see Skillman walk is not on here.
So number one get on these Google local listings and there's
Funny of videos online about how to rank here.
And this would be our number one priority is getting up on
this thing adding more reviews and photos making the name
optimized Etc getting up here number two.
Is this Dallas eater article 11 essential DFW Chinese restaurants.
You want to reach out to these guys and try your hardest
pay a few have to call them chase down Amy McCarthy.
Name is right here and try to get Skillman walk on this list
simple as that, right.
So we're going where our customers are.
She's in Dallas.
She's local.
I'm sure you reach out you give her a gift or something.
Maybe you can get an eater article, but that would be the
second priority.
So number one would be the Google local listing number two
trying to get on this eater article and number three and
four and five and six is adding yourself to all of these
directories. So for instance help, you can pay to be on TripAdvisor.
You can pay or add yourself for free the demons.
A magazine directory.
I don't know much about this, but I'm assuming this is pay
to play as well.
As you can pay to be on this one or at least pay to be ranked
higher so negotiate and spend a little cash grease a couple
palms and the trick is you search what your customers looking
for? So Chinese food Dallas, Texas and then you want to rank
every where the customer is looking the easiest way to do
that is to get on these articles that are ready exist and
getting on these articles will help you and this is before
SEO right?
I'm not saying hire an SEO consultant and try to become like
the wok chinese which is number one on Google.
But really it's number 1 2 3 4 5 behind all of these other
directories so you can either spend thousands of dollars
with an SEO consultant to get to number 6 on Google or get
on the eater article, which is number one or even get on
Yelp and pay Yelp, and then you'll be number two at least
simple as that.
So that's Chinese restaurants.
Now, the second one is a cleaning service to Maids Birmingham,
Alabama. So first of all, I'm Alex Berman, so I I love Birmingham
just for the name.
It's my city.
Only been there.
Once this is terribly racist town.
I do not recommend.
All right, Birmingham, Alabama.
So what I would search for is cleaning services, Birmingham
and again what you get is Google local listings.
These actually seemed easier to compete on this one only
has seven reviews and it's right at the top two maids in
a mop.
This would be your biggest competitor here a hundred sixty
four reviews.
I wouldn't even really worry about them, but you could rank
this pretty easy and you can see here two maids in a mop
is paying for SEO.
They've jumped But Yelp is right here Maids.com is another
cleaning company that's paying for SEO.
However, don't worry about that almost all of these business
types have directories that you can list in either for free
or for a small fee.
And I would do all of that first.
So Yelp make sure on Yelp.
Make sure you're on care.com here you go list yourself on
care.com. Let's yourself on Angie's List the Cleaning Authority
Thumbtack, right and notice some of these sites are the same
that I was recommending for the Chinese restaurants like
Yelp. However, did I mention?
Thumbtack when I was talking about the Chinese restaurants.
Did I mention Angie's List?
No did I know anything about these sort of but I found them
by searching what your customers would search online and
then optimizing that way so this is how you find where your
leads are going already and then you can improve from there.
So let's do one more and that is men's fashion in Winston-Salem.
This is a small retail store in Winston-Salem action of two
locations in Greensboro Winston-Salem.
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So to find men's fashion.
I would search men's suit and stone Salem you can see immediately.
There's a lot of competition here Men's Wearhouse actually
has an ad I didn't see an ad for any of the other local markets
right Men's Wearhouse is running an ad for men's suits Winston-Salem.
Where are you?
Skillman walk and Dallas.
No other Chinese restaurant was running an ad and the same
goes for the cleaning company.
You can jump your competitors just by running an ad on Google
local. This is the only thing I would focus on number one.
I didn't even know.
Possible.
I'm glad that I see it here.
Although Men's Wearhouse is listed twice.
You can see men's fashion already is doing pretty good.
They have a hundred and five reviews and Google local and
they're not out competing Men's Wearhouse, but they do have
a higher review, which is great.
They're not even being Runway menswear.
I would invest in some advertising photos and then it's fashion.
But then also yelp menswear houses.
Number two just pay Bank stores men's fashion.
So men's fashions actually doing pretty good in terms of
optimizing Yellow Pages read it.
Here we go.
Okay recommendations for affordable men's suits in the air.
I opposed to 10 months ago.
If I was in men's fashion, I would repost this similar question
now and then make sure that men's fashion was at the top
of this men's fashion is number 21 on Yellow Pages or try
to get it to number one either by buying an ad or getting
it up here.
But the main thing I would work on if I was men's fashion
and same with Yelp men's fashion is not even on the first
page. So I would try to get to number 1 on Yelp as well either
by paying their so a lot of these local businesses.
It turns out Yelp is huge, but it's The only thing and actually
for a lot of them, I would recommend spending money on these
Google local ads because they pop up before Yelp.
And those are the awesome lead gen strategies for local businesses.
But more importantly I have shared with you a framework for
how to think about Legion strategies.
So you're not chasing tactic to tactic to tactic.
You're not just running after what each Guru is teaching
it. If you want more help with this kind of thing.
We do business coaching over at 220 coaching.com.
And we also make business videos three times a week all about
sales. Getting and growing your company.
So subscribe for more videos like this like this video to
encourage this type of content and leave a comment down below.
Did you find this interesting?
Did you learn anything?
Let's get a conversation going.
Thanks for watching.
I'm Alex Berman.