hey what's up guys welcome back to my
merch by amazon for beginners series
today we are talking about promoting
your merch and we're going to start in
the resource section of merch by amazon
if you didn't know it was there well
this video series will for sure get you
acclimated this is all like official
content from the merch by amazon team
and i think it's good for all of us to
stay up to date with what is in there
because they have certainly made some
changes to it uh
over the duration of time that i've been
selling on merch by amazon so we'll look
through the promoting your merch section
this is related to advertising so if you
guys have any questions like when will i
get access to ads i'm assuming it'll be
answered in there and then afterwards i
will kind of transition into
actually going to the advertising
dashboard and just give you a quick
suggestion of how you can run your first
ad if you've been too scared to actually
utilize it so let's get started
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alright we are here at the promote your
merch section of the resources section
of the merch by amazon portal and i'm
going to read it through and give you my
commentary as we go
we're excited to announce amazon
advertising is launching for select
merch accounts which is great because
anybody doesn't know the back story by
the way it was available like in
probably 2018 maybe late 2018 i think it
was uh if not early 2019 and a lot of us
that had the chance to join didn't use
the code and then it went away and
everybody kind of regretted it um that
if you didn't use your code like i
didn't use my code um so yeah so i'm
glad they brought this back brought the
advertising back and it makes a lot of
sense because they want their
advertising money all right i'm gonna
shut up and go back to it we're excited
to announce amazon advertising is
launching for select merch accounts
we're gradually rolling this out to the
broader merch community and eligible
accounts will be contacted via email
if you received an email invitation your
account is now eligible to register for
amazon advertising accounts in united
states uk germany france italy and spain
you can begin driving traffic to your
merch products through sponsored ads
frequently asked questions what happened
to ams
uh which was amazon marketing services
in september 2018 amazon announced the
unification of amazon marketing services
amazon media group and amazon
advertising platform under one brand
amazon advertising and probably good
that they did that
amazon advertising it also simplified
names across its advertising portfolio
and as part of this headline search ads
are now called sponsored brands although
i think headline search ads was a better
name but whatever so sponsored brands
are those ads you see at the very top of
search like the very very top of search
where it's like one section and at least
three products in it
merch content creators have the same
advertising options as with ams however
this is now referred to as sponsored ads
within amazon advertising which includes
sponsored products and sponsored brands
and spawn product display ads
is this available for all merge content
creators
we'll be extending invitations to
accounts on a rolling basis and we will
notify creators via email when eligible
what's the status of my registration
request we will not be able to provide
status updates on approvals for
individual accounts
i already have an ams account to
advertise other products do i still need
to register via this method yes in order
to ensure you'll have access to
sponsored ads you'll need to request a
separate amazon advertising account for
your merch products this new account is
intended to advertise your merch
products only advertising kdp or other
products with your merch advertising
account is not permitted and can result
in account termination it's weird they
say that because it's like not even
possible if you go into your kdp
advertising account you can't see
non-kdp products that aren't yours and
same with your merch advertising you
can't see non-merch products outside of
your account
and in seller central if you try to add
a kdp book or a merch product doesn't
work but there was this like old school
um they're going to talk about it here
actually like vendor express backdoor
where you could um advertise any product
in the amazon catalog
and um i didn't realize how valuable
that was because i
crossed paths with some people that were
utilizing it it went away so it's not
it's no longer a thing but this one
person i knew was doing like 50k in
sales a month through kdp
using the vendor vendor express um ads
because
very few people were able to actually do
it and yeah it's not possible anymore
but you know it was a cool story when i
saw that i was like damn i've been
sitting on this account and not using it
anyways
i have a kdp account and when i try to
register for an account on amazon
advertising or sponsored ads portal
i'm seeing an error message you'll need
to create a new amazon account with a
different email address to successfully
register for amazon advertising due to
account limitations please see the
amazon advertising registration
instructions for kdp accounts for
step-by-step guidance also note this new
account is intended to advertise your
merch products only
advertising kdp or other products is not
permitted and can result in account
termination
again implying that it's possible i
don't think it is possible though
i already signed up for ams with vendor
express now deprecated so it's gone
can i still use this account or do i
need to create a new amazon advertising
account with this process
the deprecation of vendor express has
led to some existing amazon advertising
accounts that were set up with vendor
express like my old one
to be terminated or sponsored ads
removed as an advertising option
as such we recommend creating a new
amazon advertising account with your
unique code this will also help ensure
you have access to sponsored ads
i have several different brand names do
i need to complete separate registration
requests for each one of my merch brands
no please only submit one request per
code as duplicate requests will be
rejected
once approved you can use one overall
amazon advertising account and add any
sub brands under this main account
i successfully created an account but
i'm but now i'm seeing sponsored
products as an advertising option only
sponsored brands okay i'm not seeing
sponsored products as an option only
sponsored brands how do i get access to
sponsored products
once you register for amazon advertising
using your unique code you will have
access to sponsored products however
they might take a few days to appear as
an option in your dashboard as the
sponsored ads team is enabling these for
our merch community if you don't see
this as an advertising option within a
week after submitting your registration
request please reach out to the amazon
advertising team for one-on-one support
and provide the unique code from your
dashboard with the exact details from
your merch account
can i advertise my kdp products with the
amazon advertising account no this new
amazon advertising account is intended
to advertise your merch products only
advertising kdp products under your
merch brand is not permitted and can
account an account can result in account
termination
i've never looked but i'm pretty sure
again it's not it's not possible they
limit the scope of what acens you can
access i'm pretty sure i mean i think
i've tried i don't know have i tried i'm
pretty sure they limit the the scope of
what a sins you can see
if you don't believe me like switch the
little drop down from your account to
all amazon products and then copy paste
in a sin that isn't yours and see what
happens
i need to i need help with my ads or my
amazon advertising account
uh see the comprehensive amazon
advertising frequently asked questions
for help and then here's the contact us
okay so this one wasn't too long to get
through um hopefully you guys like
learned something useful but i also just
wanted to show you really quickly that
like when you get access to advertising
number one um if you guys see up here on
my navigation like right above my head
uh oh wait that's the analyze i'm
pointing to the wrong thing right above
my head here uh the advertise button uh
that's where you would go to run ads
when you click it you then have to
select like what region you want to
advertise on so you're probably going to
go to amazon.com at least that's
probably where you'll start since that's
the biggest market uh but i mean i've
only lightly experimented with ads on
the international markets
and really only set like very low bids
because i don't want to actively have to
maintain them and having like based on
my monthly ad spend whenever i get my
bills
they're never that high so i'm not
really getting much visibility at all
for my low low ball bids but speaking of
lowball bids guys i did mention that i
wanted to make a quick recommendation
of how you can advertise your products
if you don't even know how to i mean
number one if you don't know how to
advertise guys this is why i have like
linear
exact tutorials for like for beginners
of like how to do stuff like this how to
learn how amazon advertising works and
then execute in a way that makes sense
how to structure your campaigns how to
structure your ad groups what the heck
is an ad group right um so that's why i
put courses together and you can find
information on them in the description
but just plugging them real quick as it
makes sense to but let me show you
something that doesn't require a course
so in your ad
amazon advertising dashboard click
create new campaign then click sponsored
products and here you're at the new
campaign screen uh name your um
name your ad group
i guess we did skip naming the campaign
that's interesting uh anyways then you
have to add your products come down here
targeting you can leave targeting on
automatic targeting okay this is
basically letting amazon decide when to
show your products in search results and
it's going to base those decisions on
the keywords that you include in your
merch by amazon uh listings like your
title your bullet points probably the
main two
so make sure you include relevant
keywords so that when it's doing the
automatic targeting you know it has good
words to work with that actually convert
uh and then i would just recommend like
where it says automatic targeting um
your default bid like if you are brand
new to ads and you don't expect yourself
to be in here often and you've been
scared of it and whatever well at a
minimum you can just do this like
change 75 cents just change it to like
five cents
okay now this is a very rudimentary very
basic
way of advertising um it's definitely
not the like most optimal like there's
still more optimizations you could make
and there are other
processes within advertising that would
kind of
be logical to follow you know setting up
these auto campaigns but at a minimum
this is what i just showed you like just
add your products
auto targeting right here which is the
default change your set default bid from
75 cents to five cents if you want to
you can set up negative targeting but
you can probably just skip that and then
um
looks like they moved the bidding
strategy down here just set dynamic bids
down only name your campaign so it's all
the way at the bottom now set your daily
budget to whatever you want like five
bucks because look if you're getting uh
visibility for for five pennies
and clicks for five pennies well then
what the heck is five bucks right if
you're you're not gonna miss that money
because you're gonna convert people um
assuming your designs aren't like
completely awful which i mean i'm sure
they're not uh anyways that's all i
wanted to show you guys then you click
launch campaign so if you haven't
launched a campaign do what i just
showed you now you're only bidding like
five cents so what's the likelihood of
you getting a lot of impressions and
sales
quite low but you know what you just
launched your first campaign so it's a
step in the right direction like this is
for the people that had never launched
one so i just wanted to show you that
really quickly guys thank you for
watching this video before i leave i
wanted to remind you that i run a free
weekly print on demand giveaway you can
take advantage using the link in the
description two winners are randomly
selected and announced every sunday also
in the description i've got a link to my
seven day merch by amazon mini course
it's completely free all i need is your
email address and i'll send you one
lesson a day for seven days
and i've got a great merch by amazon
facebook community that i'd love to have
you in if you're not a member and you
guessed it the link is in the
description last but not least i have a
full merch by amazon course i call it
amazon merch school it shows you how i
went from tier 10 all the way to tier
200 000 and made over 750 thousand
dollars in sales to date you can learn
everything i know about merch by amazon
in this course if you want to learn more
there's a link in the description thank
you guys for watching please drop a like
on the video if it helped and subscribe
if you're not already and i will see you
at the next one
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